Marketing and Supply Chain Management

The study was conducted to assess the impact of service quality on customer loyalty for mobile money services among university students when the effect of customer satisfaction, gender and banking status are statistically controlled for. The study targeted first degree students who were offering different programs in University of Cape Coast, Ghana. A total of 18498 students were targeted. Through the explanatory research design, structured questionnaires were personally administered to 377 participants who provided the primary data. Statistical Package for Social Sciences (SPSS) was used for the primary data analysis. Internal consistency of 0.759 was obtained for the instrument. Multiple regression, correlation and moderation analysis were conducted to test the hypotheses in the study. It was discovered that service quality predicted a significant positive variance in customer loyalty. Again, foreign remittance, ease of mobile money registration, interest on savings and airtime purchases made a significant contribution to the 17% variance in customer loyalty. The study proved that, gender and customer satisfaction, significantly moderated the predictive relation between service quality and customer loyalty whilst banking status did not. Security threats, high service charges, low interest on savings, and network failure were major challenges associated with mobile money services.

The aim of this study is to examine the mediating role of green organizational culture between environmental management practices (EMPs) and environmental performance. The study collected data from 157 manufacturing firms and employed the Partial Least Square-Structural Equation Modeling as an analytical tool to test all hypothesized relationships. The results of the study indicated that EMPs (green manufacturing and green procurement) and green organizational culture are significant predictors of environmental performance. The study further showed that EMPs (green manufacturing and green procurement) have a significant positive effect on green organizational culture. It was also realized that green organizational culture plays a mediating role between EMPs and environmental performance. The study provides insight for managers to ensure that EMPs become a vital and permanent activity, thus becoming a cultural value which will be accepted and supported by all organizational members in the quest to achieve environmental performance goals.

Purpose-The aim of this study is to examine the explanatory link of green supply chain integration (GSCI) between green manufacturing practices (GMPs) and sustainable performance (economic [EP], environmental [EnP] and social [SP] performances) by using data from an emerging country. Design/methodology/approach-An explanatory research design was employed for the study. Structured questionnaires were used to collect data from 178 Ghanaian manufacturing small and medium-sized enterprises (SMEs). Hypotheses were formulated and tested using partial least square structural equation modeling (PLS-SEM). Findings-The results indicate that GMPs have a significant positive effect on sustainable performance (EP, EnP and SP). Again, GMPs have a significant positive effect on GSCI. Additionally, GSCI plays a mediating role between green manufacturing practices and sustainable performance. Research limitations/implications-In this study, GSCI was compositely measured despite having three dimensions. Generalizing the findings is also not guaranteed since the sample constitutes Ghanaian manufacturing SMEs. Practical implications-The results provide significant ramifications for managers of manufacturing SMEs within Ghana and those in other sub-Saharan African context. Based on the results, managers of manufacturing firms will have stronger backing to invest in GMPs, while at the same time establish strong ties with eco-oriented supply chain partners so as to achieve their sustainable performance goals. Originality/value-This study adds to the literature in the area of sustainability and triple bottom line by providing evidence from a fast growing industrialized and emerging country.

Purpose of the Study: The University of Cape Coast in it bit to reduce graduate unemployment has introduced a university-wide entrepreneurship course for all non-business students. The purpose of this study was to assess the influence of the entrepreneurship course on their entrepreneurial intentions.
Design/Methodology/Approach: Descriptive survey design was employed in the study. Based on the consecutive sampling technique, a sample of 1,200 students participated in the study. Structural equation modeling was used to analyze data.
Findings: Results from the analysis showed influence of attitude (β = 0.321, p = 0.000) on entrepreneurial intention. Similarly, perceived behavioral control (β = 0.446, p = 0.000) also showed significant influence on entrepreneurial intention, whereas subjective norms (β = 0.032, p = 0.228), did not show any significant influence on entrepreneurial intentions. The overall joint significance of the antecedent factors explained 48% (r 2 = 0.479, p < 0.01) of the variance in entrepreneurial intention.
Research Limitations/Implications: The study sampled only non-business entrepreneurship students of the University of Cape Coast. The questionnaire was also administered after the students had gone through a semester course in entrepreneurship. Future research could look at a comparative study on entrepreneurial intention between the business and non-business students.
A further research could also do a pre-assessment of the students' knowledge and entrepreneurial intentions and another after the course to give any distinct change in attitude if there be any in the form of longitudinal study.