
Hyunjin Seo
Hyunjin Seo is Oscar Stauffer Professor in the William Allen White School of Journalism and Mass Communications at the University of Kansas. She is also a fellow at the Berkman Klein Center for Internet & Society at Harvard University. As the founding director of the KU Center for Digital Inclusion, Seo leads community-based research projects offering technology education and information literacy workshops to marginalized groups including refugees, minority seniors, and formerly incarcerated women now seeking to enter the workforce.
Her research interests lie at the intersection of digital media, civic engagement and international communication. She has conducted research on how social collaborative networks, facilitated by digital communication technologies, help mobilize movements or address social problems at local, national or international levels. Her recent projects include a National Science Foundation-funded program offering evidence-based technology education to recently incarcerated women who are now hoping to reenter the job force and empirical analyses of marginalized populations' digital learning and online information assessment. Seo's research on teens’ use of social media and collective action was funded by the Ewing Marion Kauffman Foundation and the Greater Kansas City Community Foundation.
Her research has received top paper awards at leading international conferences and has been published in top-tier journals such as Journal of Communication and New Media & Society. In 2013 she was named a Docking Faculty Scholar, an award given by the University of Kansas to a faculty member who has “distinguished themselves early through exceptional research and teaching.” In January 2014, the Association for Education in Journalism and Mass Communication named her an Emerging Scholar in recognition of my research on social media and social change. Seo received her Ph.D. in mass communications from Syracuse University in 2010 where her dissertation was awarded the all-university Doctoral Prize.
Seo teaches courses on social media, research methods and strategic campaigns. Her “excellence and innovation in teaching” earned her a Promising Professor Award from AEJMC’s Mass Communication and Society Division in 2013. Critical and analytical thinking and independent learning are at the core of her teaching, as she believes these are important tools students will require in whatever profession they pursue in an increasingly complex world. She strives to help students build reasoning abilities and spark their imagination. And her classes combine theoretical and hands-on approaches to issues by enabling students to work with real-world clients. Most of all, she is excited about the idea of potentially helping students realize their dreams.
Seo’s research and teaching are influenced by her professional experience in journalism and strategic communication in South Korea and the United States. Prior to her graduate studies in the United States, Seo was a foreign affairs correspondent for South Korean and international media outlets. During that time, she traveled extensively to cover major international events including six-party talks on North Korea’s nuclear issues and gatherings of world leaders such as the United Nations and Asia-Pacific Economic Cooperation summit talks. She has also consulted to U.S. and Korea-based nongovernmental organizations regarding their social media strategies and relations with international press.
Her research interests lie at the intersection of digital media, civic engagement and international communication. She has conducted research on how social collaborative networks, facilitated by digital communication technologies, help mobilize movements or address social problems at local, national or international levels. Her recent projects include a National Science Foundation-funded program offering evidence-based technology education to recently incarcerated women who are now hoping to reenter the job force and empirical analyses of marginalized populations' digital learning and online information assessment. Seo's research on teens’ use of social media and collective action was funded by the Ewing Marion Kauffman Foundation and the Greater Kansas City Community Foundation.
Her research has received top paper awards at leading international conferences and has been published in top-tier journals such as Journal of Communication and New Media & Society. In 2013 she was named a Docking Faculty Scholar, an award given by the University of Kansas to a faculty member who has “distinguished themselves early through exceptional research and teaching.” In January 2014, the Association for Education in Journalism and Mass Communication named her an Emerging Scholar in recognition of my research on social media and social change. Seo received her Ph.D. in mass communications from Syracuse University in 2010 where her dissertation was awarded the all-university Doctoral Prize.
Seo teaches courses on social media, research methods and strategic campaigns. Her “excellence and innovation in teaching” earned her a Promising Professor Award from AEJMC’s Mass Communication and Society Division in 2013. Critical and analytical thinking and independent learning are at the core of her teaching, as she believes these are important tools students will require in whatever profession they pursue in an increasingly complex world. She strives to help students build reasoning abilities and spark their imagination. And her classes combine theoretical and hands-on approaches to issues by enabling students to work with real-world clients. Most of all, she is excited about the idea of potentially helping students realize their dreams.
Seo’s research and teaching are influenced by her professional experience in journalism and strategic communication in South Korea and the United States. Prior to her graduate studies in the United States, Seo was a foreign affairs correspondent for South Korean and international media outlets. During that time, she traveled extensively to cover major international events including six-party talks on North Korea’s nuclear issues and gatherings of world leaders such as the United Nations and Asia-Pacific Economic Cooperation summit talks. She has also consulted to U.S. and Korea-based nongovernmental organizations regarding their social media strategies and relations with international press.
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Books by Hyunjin Seo
Journal Articles by Hyunjin Seo
NGOs across the world connect and interact on Twitter. It found that
despite being members of a global alliance that aims to organize
concerted efforts to battle climate change, NGOs rarely connect or
interact on Twitter. In addition, the Global North/South hierarchy is
perpetuated in the network of these NGOs, with those from Global
North and Oceania playing the role of opinion leaders on Twitter and
dominating the conversations on climate change. Our social network
analysis found that the network density is sparse, with a very low
density. It also identified several types of centralities, conceptualized as
connectivity, as predictors of an organization’s tweeting frequency and
online opinion leadership. Practical and theoretical implications for
interorganizational communication and online opinion leadership were
discussed.
NGOs across the world connect and interact on Twitter. It found that
despite being members of a global alliance that aims to organize
concerted efforts to battle climate change, NGOs rarely connect or
interact on Twitter. In addition, the Global North/South hierarchy is
perpetuated in the network of these NGOs, with those from Global
North and Oceania playing the role of opinion leaders on Twitter and
dominating the conversations on climate change. Our social network
analysis found that the network density is sparse, with a very low
density. It also identified several types of centralities, conceptualized as
connectivity, as predictors of an organization’s tweeting frequency and
online opinion leadership. Practical and theoretical implications for
interorganizational communication and online opinion leadership were
discussed.