The Generative Museum

The Generative Museum is a collaboration with ICA Pittsburgh that explores how museums might evolve in the age of artificial intelligence. Launching first as an interactive virtual environment, it offers a preview of a forthcoming physical institution (opening at Carnegie Mellon University in 2027). It invites audiences to imagine what art, technology, and collectivity can become in an increasingly algorithmic world.

Visit the Generative Museum or Unseen Forces 1.0

Artists
Morehshin Allahyari, Holly Herndon & Mathew Dryhurst, Joe Namy, Ahmet Ögüt

Curators
Elizabeth Chodos (ICA Pittsburgh) and Joseph del Pesco (KADIST)

“We created The Generative Museum to spark curiosity and anticipation for a new contemporary arts institution opening at Carnegie Mellon in 2027. Conceived as both a glimpse of the future and a living experiment, the project brings the museum’s forthcoming building—designed by ZGF Architects—into a dynamic virtual realm, with scenography by EPOCH.

On the first floor, visitors encounter Unseen Forces 1.0 (optimized for desktop viewing only), a playful, user-driven AI-generated exhibition platform developed by WeDoData. Upstairs, the galleries open into a constellation of artworks—installations that each expand how we think about technology’s impact on artistic expression.

The immersive environment, rendered with vivid detail by EPOCH, is set in a speculative and sustainable future: roadways replaced by lush plant life, architecture seamlessly entwined with greenery, and above it all, a mysterious celestial orb hovering in the sky, radiating both wonder and unease. By situating the Generative Museum within this preternatural world, we invite audiences to reflect on how AI might shape the ways we live, dream, and build together—embracing both the hopes it nurtures and the fears it inevitably stirs about our shared future.”

— Elizabeth Chodos  and Joseph del Pesco