Privacy notice
K3 Advisory Group Limited
This version is effective from: 16th March 2026
Introduction
This Privacy Policy sets out how certain entities within the K3 Advisory Group Limited group of companies process your personal data in connection with our business, including the provision of our website at k3advisorygroup.com (our “Site”), and the provision of the services we offer.
This Privacy Notice also explains how we process your personal data if you are an individual that interacts with any of our Group Companies, including if you: work for businesses that provide goods or services to us, apply to work for us, visit our premises, attend events that we host, and are engaged by us to promote our business.
Please take a moment to read this Privacy Notice as it provides you with important information about your personal data, including the rights you have in relation to it. Your access to and use of our Site is also subject to our Terms of Use, and your purchase of any Services from us will be subject to our standard terms and conditions.
This Privacy Notice is intended to meet the requirements of privacy laws of the United Kingdom (“UK”) and the European Union (“EU”), in particular the EU’s General Data Protection Regulation, the UK GDPR, and other similar European privacy laws (for ease of reference, collectively, the “GDPR”). However, as a group which conducts business internationally, including outside of the UK and EU, we may be subject to other privacy laws and process personal data relating to individuals located in territories – if this applies to you, please see the International Privacy Laws and Requirements section.
Any changes we make to this Privacy Notice will be posted on our Site, including to reflect any changes to our use of personal data or to comply with applicable law or regulatory requirements. Where possible we may notify you of these changes by email, but we encourage you to check this page regularly to keep up to date.
About us
This site and our services are made available by various companies in the K3 Advisory group of companies (each a “Group Company”).
A full list of entities in K3 Advisory Group is below.
| No. | Entity name and registration number | Registered office | ICO Number or Equivalent |
|---|---|---|---|
| 1 | K3 Advisory Group Ltd 06102618 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | ZA236839 |
| 2 | Shin Topco Ltd 14515822 | 2 Park Street, 1st Floor, London, United Kingdom, W1K 2HX | – |
| 3 | Flint Studios Ltd NI610114 | Unit 6a Ravenhill Business Park, Ravenhill Road, Belfast, BT6 8AW | ZA539181 |
| 4 | HMA Property Services Ltd 14728607 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | |
| 5 | HMA Tax (Dubai) Ltd 14707145 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | |
| 6 | HMA Tax (International) Ltd 14529671 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | ZB534038 |
| 7 | HMA Tax (Offshore) Ltd 14990789 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | |
| 8 | Intax Ltd 11271031 | 20 St. Andrew Street, London, England, EC4A 3AG | ZA424021 |
| 9 | K3 Advantage Ltd 15294829 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | ZB664F328 |
| 10 | K3 Debt Advisory Ltd 13326242 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | ZB054710 |
| 11 | K3 Law Ltd 13175495 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | ZB693634 |
| 12 | K3 Tax Advisory Ltd 13381540 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | ZB071392 |
| 13 | KBS Capital Markets Ltd 11164985 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | |
| 14 | KBS Corporate Finance Ltd 08924449 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | ZA236843 |
| 15 | KBS Corporate Sales Ltd 04141555 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | Z9151884 |
| 16 | Knight Corporate Finance Ltd 06773338 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | Z2947739 |
| 17 | Knight R&D Ltd 10271074 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | ZA728120 |
| 18 | Knightsbridge Business Sales Ltd (trading as Knightsbridge Commercial) 08924297 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | ZA236848 |
| 19 | KR8 Advisory Limited 16078236 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | ZB853397 |
| 20 | KR8 Real Estate Limited 16080636 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | ZB853390 |
| 21 | Market Mapping Ltd (trading as Origin IQ) 12835170 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | ZA796709 |
| 22 | Pinnacle Computing (Support) Ltd NI026898 | Pinnacle House, 153 Upper Newtownards Road, Belfast, BT4 3HX | ZA298419 |
| 23 | Pinnacle Computing Ltd IE283485 | Clonmel House, Forster way, Swords, County Dublin | ZA298419 |
| 24 | Professional Insight Marketing Ltd (trading as JE Consulting) 05883501 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | ZA340910 |
| 25 | Quantuma (BVI) Ltd 2056855 | Trinity Chambers, PO Box 4301, Road Town, Tortola, British Virgin Island. | |
| 26 | Quantuma (Cayman) Ltd 366700 | Suite N404, Flagship Building, 142 Seafarers Way, George Town, Grand Cayman, Cayman Islands | |
| 27 | Quantuma (HK) Ltd 73623607 | 26/F, Prosperity Tower, 39 Queen’s Road Central, Central Hong Kong, SAR China | |
| 28 | Quantuma (Singapore) Pte. Ltd 202125356D | 137 Amoy Street, #02-03 Far East Square, 049965, Singapore | |
| 29 | Quantuma Advisory (Yorkshire) Ltd 03488487 | Resolution House, 12 Mill Hill, Leeds, LS1 5DQ | Z9077007 |
| 30 | Quantuma Advisory Ltd 12743937 | 20 St. Andrew Street, London, England, EC4A 3AG | ZA776330 |
| 31 | Quantuma Advisory Middle East Ltd 4995 | Unit 2205, Level 22, Index tower East, DIFC, Dubai, United Arab Emirates. | |
| 32 | Quantuma Corporate Finance Ltd 12579748 | 20 St. Andrew Street, London, England, EC4A 3AG | |
| 33 | Quantuma Cyprus Ltd HE383074 | Charalambous Tower, Floor 1, Flat/ Office 102, Stasikratous 32, 1065 Lykavitos, Nicosia, Cyprus | |
| 34 | Quantuma Labuan Ltd LL21156 | Unit Level 14(B) & 14(C), Main Office Tower, Financial Park Labuan Complex, Jalan Merdeka, 87000 Federal Territory of Labuan, Malaysia | |
| 35 | Quantuma Poland s.p.z.o.o. 0000944120 | CBusiness Link Astoria, ul. Przeskok 2, 00-032 Warsaw, Poland KRS: 0000944120, NIP: 5252892615, REGON: 520988658 | |
| 36 | Quantuma Vietnam Pte Ltd 202125356D | 11 Doan Van Bo, Ward 13, District 4, Ho Chi Minh City, Vietnam | |
| 37 | RandD UK Ltd 06648783 | K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT | ZB298677 |
| 38 | Alphalogix Ltd 03578420 | 1 Ashweir Court, Abbey Mill, Tintern, Chepstow, Monmouthshire, NP16 6SE | |
| 39 | Pareto Financial Planning Limited 06582775 | The Old Schoolhouse, 5-7 Byrom Street, Manchester, United Kingdom, M3 4PF | |
| 40 | Luna Investment Management Limited 12280396 | The Old Schoolhouse, 5-7 Byrom Street, Manchester, United Kingdom, M3 4PF |
Where this Privacy Policy refers to the “K3 Advisory Group”, “we”, “us”, “our”, this means one or more of the Group Companies that provide this site and/or the particular services to you.
For the purpose of EU and UK data protection legislation, except as stated otherwise, where applicable, each Group Company is an independent controller of your personal data.
For more information about any of the Group Companies or details of our ICO registration (as applicable), please contact us using the details in the “How to contact us” section in this Privacy Notice.
How to contact us
If you want more information or have any questions about our processing of your personal data or this Privacy Notice you can contact us by sending an email to [email protected], or writing to us at K3 House, 5 Springfield Court, Summerfield Road, Bolton, England, BL3 2NT.
If you would like to direct any questions or comments to our EU representative, please send an email to [email protected].
We take our data protection obligations extremely seriously. If for some reason you are not entirely satisfied with how your data has been processed, please direct your concerns to [email protected] . We will endeavour to respond to you as soon as possible. We may need to conduct investigations to help us to understand and address your concerns, and we will keep you updated on the progress of any investigations.
How we collect and receive personal data
We collect and receive personal data through the following methods:
Personal data we control
We may process or otherwise be a controller of the following personal data:
Special Category Data. Special category data, such as: trade union membership or information about individuals’ health
Our processing activities
We process your personal data for the following purposes:
For more information about our processing activities, including the personal data that is processed in connection with those activities, please see our Processing Activities Schedule.
Cookies
Where indicated in this Privacy Notice,cookies, web beacons, pixel tags and other similar technologies (“Cookies”) may be used for the purposes described in this Privacy Notice. In addition to the information set out in this Privacy Notice, please visit the relevant Group Company’s website for further information about the Cookies that we use on our Sites, and to learn how you can manage your consent to the use of non-essential Cookies.
In some cases, the Cookies that we use may be provided by a third party. Information about you may be shared with the relevant third party and used in accordance with their privacy notice.
In addition, where we use Cookies relating to services provided by Google, Google has published information about how it uses personal data in connection with its services here. Google also provides further information about:
Please note that you can also manage your Cookie preferences using functionality provided by your browser, but please be aware that to use some parts of our Sites you will need to allow essential Cookies. If you block essential Cookies, some parts of our Sites may not work properly, or you may not be able to access our Sites.
For more general information about Cookies and managing Cookies, including blocking or deleting cookies for a wide variety of browsers, visit All About Cookies.
On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.
Sharing personal data
We only share personal data with third parties or other entities within our group of companies when we are legally permitted to do so. When we share personal data with others, we put contractual arrangements and security mechanisms in place to protect the personal data and to maintain the confidentiality and security of it.
The circumstances where we may typically share personal data are set out below, though please note that there may be other circumstances where we need to share personal data that are not set out below.
Your rights
You have the following rights in relation to your personal data:
Information security
We are committed to keeping personal data secure and we have implemented information security policies, rules and technical measures to protect personal data under our control from unauthorised access, improper use or disclosure, unauthorised modification and unlawful destruction or accidental loss. In addition, our personnel and data processors (third parties that process personal data on our behalf) are obliged to respect the confidentiality of the personal data relating to users of our Sites and those who purchase our Services.
How long we keep your personal data
We will only keep your personal data for as long as necessary for the purposes set out in this Privacy Notice. We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
If any personal data is only useful for a short period (e.g. for a specific activity, promotion or marketing campaign), we will not retain it for longer than the period for which it is used by us.
If you have opted out of receiving marketing communications from us, we will need to retain certain personal data on a suppression list indefinitely so that we know not to send you further marketing communications in the future. However, we will not use this personal data to send you further marketing unless you subsequently opt back in to receive such marketing.
Third-party links and services
This Privacy Notice only applies to personal data processed by us. Our Sites may contain links to third-party websites, apps or services. We have no control over these third-party websites, apps or services and this Privacy Notice does not apply to your interaction with the relevant third parties.
Personal data of minors
Our Sites and Services are not intended for use by, or targeted at, minors (individuals under the age of 18). However, this does not prevent minors from providing personal data to us. Where we do process personal data of minors, we will comply with all applicable laws and regulations relating to that processing.
If you fail to provide your personal data
Where we are required by law to collect personal data, or we need to collect personal data under the terms of a contract we have with you, and you fail to provide that personal data, we may not be able to fulfil any obligations that we owe to you, and we may not be able to enter into or perform a contract with you. This may apply where you do not provide personal data that we need to provide our Services or to process an application to register an account. In these circumstances, we may have to cancel the provision of the relevant Services to you, in which case we will notify you.
International transfers of personal data
Certain Group Companies within the K3 Advisory Group are located outside the UK and the EEA (see the “About us” section in this Privacy Notice for more details). Therefore, your personal data may be processed by us in certain non-UK and non-EEA jurisdictions.
We may also transfer personal data to third parties (as described in the “Sharing Personal Data” section in this Privacy Notice) that are located in countries that do not have data protection laws that protect personal data to the same standard as the data protection laws in the UK and the EEA (such as the GDPR).
These third countries may not give you the same rights as under the GDPR in relation to your personal data and may not have a data protection supervisory authority to help you if you have any concerns.
However, when transferring your personal data outside the UK or the EEA, we will comply with our legal and regulatory obligations in relation to your personal data, including having a lawful basis for transferring personal data and putting appropriate safeguards in place to ensure an adequate level of protection for the personal data. We will take reasonable steps to ensure the security of your personal data in accordance with applicable data protection laws.
When transferring personal data to third countries, we usually rely on one of the following:
Use of AI as part of our Recruitment process
Additional information if you are using a Group Company for services relating to insolvency appointments
Identity and contact details of the data controller.
For the purpose of the UK / EU GDPR, where an insolvency practitioner of a Group Company is not appointed as office holder, the relevant data controller is either the company/individual on whose instructions Group Company is acting, or it is the Group Company depending on the nature of the processing.
Where an insolvency practitioner of Group Company is appointed as office holder and the data processing is carried out as part of their statutory duties, the office holder(s) is/are the data controllers.
If one or more Group Companies are jointly instructed to provide insolvency services, those Group Companies will be considered “joint controllers” for the purpose of the UK/EU GDPR.
Lawful basis for processing
Please see our Processing Activities Schedule for information about how we process your personal data in connection with the provision of our insolvency services. For our insolvency services, most processing is carried out to comply with our legal obligations under statute and other regulatory obligations related to the insolvency process. For example, we have a statutory duty to circulate the Statement of Affairs which will include, amongst other information, the names and postal addresses of shareholders, companies’ creditors (including current employees, former employees, and consumers). Some processing may be for the legitimate interests of all stakeholders in the insolvency process, as they are entitled to be kept informed and may wish to engagement in the insolvency process.
How to contact?
For more information about our processing of your personal data in connection with the provision of insolvency services please contact [email protected] or see our “How to contact us” section above.
Advertising and Social Media Partners
Where the GDPR applies, this section provides information about third parties that may be a controller of your personal data in relation to certain activities described in this Privacy Notice, meaning that the third party may (alone or jointly with us) determine how and why they will use your personal data.
Meta (Facebook)
We are joint controllers with Meta in respect of online advertising activities, where those activities involving advertising to you on platforms owned and operated by Meta (including Facebook and Instagram). When we refer to Meta, we mean Meta Platforms, Inc. if you are a UK resident, and Meta Platforms Ireland Limited if you are an EU resident.
We and Meta have entered into Meta’s Controller Addendums (available here (EU) and here (UK)) to determine our and Meta’s responsibilities for compliance with data protection obligations in relation to our online advertising activities. We and Meta are each responsible for providing information about how your data might be processed in connection with these activities in our privacy notices. Meta has primary responsibility for giving effect to your data subject rights (see the Your rights section of this Privacy Notice) in respect of these activities.
In addition, where we receive insights from Meta for the purposes described in the Social media pages and insights section, we are joint controllers with Meta in relation to Meta’s processing of their Social Media Data to provide those insights to us. For more information, please see Meta’s Information about Page Insights Data here.
For further information about how Meta uses your personal data in connection with these activities, including the legal basis Meta relies on and the ways to exercise your data subject rights against Meta, please see Meta’s Privacy Policy at https://www.facebook.com/about/privacy.
LinkedIn Ireland Unlimited Company (LinkedIn) is a controller of your personal data when our online advertising activities involve advertising to you on LinkedIn. LinkedIn has published information about how it uses your personal data in connection with its advertising services, including how you can opt-out of LinkedIn’s interest-based advertising, here and here.
In addition, where we receive insights from LinkedIn for the purposes described in the Social media pages and insights section, we are joint controllers with LinkedIn in relation to LinkedIn’s processing of their Social Media Data to provide those insights to us.
For further information about how LinkedIn uses your personal data in connection with these activities, including the legal basis LinkedIn relies on and the ways to exercise your data subject rights against LinkedIn, please see LinkedIn’s Privacy Policy at https://www.linkedin.com/legal/privacy-policy
International privacy laws and requirements
As noted above this Privacy Notice is intended to meet the requirements of the GDPR. Accordingly, we will process your personal data in accordance with GDPR principles irrespective of your location. However, if you are resident in a territory in which we operate but outside of the UK and/or EEA, additional privacy laws may apply to our processing of your personal data. For more information about our obligations in your local territory, please see your relevant data protection authority’s website for further information.
Processing Activities Schedule
This Schedule sets out detailed information about the purposes for which we process the personal data described Personal data we control section and the lawful bases we rely on to do so.
This Schedule is split into the following sections – please click on the link below to be taken to the relevant section:
Providing our Sites and carrying out other online activities
| Purpose and Personal Data Processed | Description | Lawful Basis |
|---|---|---|
| Delivery of our Site
Technical Data |
To provide our Site to you, including ensuring that we are showing you the correct notices and information, and recording your preferences in relation to our Cookies. Essential Cookies are used on our Sites for this purpose. Please see the Cookies section for further information. | Legitimate interests – to provide our Site effectively. Compliance with a legal obligation. Performance of a contract. |
| Support, maintenance and security
Identity Data Contact Data Registration Data Technical Data |
To administer and protect our Sites and users (including troubleshooting, fixing errors, analysis, testing, system maintenance, support, and security, including for fraud monitoring and prevention). To respond to user enquiries/offer support to users. We may use your information to respond to your enquiries and solve any potential issues you might have with the use of our Sites. To request feedback and to contact you about your use of our Sites. Essential Cookies are used on our Sites for this purpose. Please see the Cookies section for further information. | Legitimate interests – to run our business and to protect us and our users from harm. Compliance with a legal obligation. |
| Provision of location-based and other special features
Technical Data |
To provide you with location-based and other special features through our Sites by accessing your device’s location or other functions. For example: to send push notification reminders, alerts, updates and other information; to use your location when you use certain parts of our Sites that provide location-based functionality, such as showing you which of our offices are close to you; to enable functionality that requires access to your device’s camera or microphone, photo and videos, or contacts. You will be asked if you want to share this access before using these functions for the first time. | Consent through permissions granted on your device. |
| Site development and improvement
Usage Data Technical Data |
To develop and improve our Sites, including content that we make available, through insight and analysis that we carry out in relation to the use of our Sites as described in the Insight and analysis section. Non-essential Cookies are used on our Sites for this purpose. Please see the Cookies section for further information. | Consent (where non-essential Cookies are used on our Sites). Legitimate interests – to improve and enhance our Sites (where non-essential Cookies are not used). |
| Set up and manage user accounts
Identity Data Contact Data Communications Data Profile Data Technical Data |
To set up and manage user accounts, including to verify users when logging into accounts and secure areas of our Sites, which may be required to access to certain features, functionality, or benefits of our Sites. To contact users about their accounts. | Performance of a contract. Legitimate interests – to provide secure and effective access. |
| Personalisation of our Site
Usage Data Technical Data Profile Data |
Personalisation of our Site Usage Data Technical Data Profile Data | Consent (where non-essential Cookies are used on our Sites). Legitimate interests – to give users of our Sites the best experience (where non-essential Cookies are not used). |
Provision of Services
| Purpose and Personal Data Processed | Description | Lawful Basis |
|---|---|---|
| Supply of our Services Identity Data Contact Data Transaction Data Professional Data Financial Data Special Category Data | To register or onboard you as a customer (as an individual or corporate customer) which may include identity checks. To process and deliver your request for our Services, including to manage and collect any fees or charges from you (or your organisation). To maintain our customer databases. To comply with our legal and regulatory obligations To keep a record of our Services provided, including (where necessary) keeping a record of any phone calls we have with you. To understand your need and how they may be met through our Services; To process financial transactions in connection with our Services To prevent and detect crime, fraud, or corruption arising as a result of your use of our Services. | Performance of a contract. Legitimate interests – to provide the Services in an effective, safe and efficient way, and to exercise our rights in relation to transactions, including to receive payment of monies owed to us. Compliance with a legal obligation. |
| Creating an internal, centralised database for Group Companies Identity Data Contact Data Transaction Data Professional Data | To create a centralised database and make relevant data available to other Group Companies within the K3 Advisory Group who are interacting with you or providing you with Services, to make our service provision more efficient and tailored to your needs. To enable each Group Company to send relevant marketing communications about service offerings by our Group that we think may be of interest to you. | Legitimate interests – to perform our obligations in accordance with any contract that we may have with you for the provision of our Services, and to ensure that we (including our Group Companies) provide our Services in an effective, safe and efficient way. |
| Administration of Events Identity Data Contact Data Profile Data Image Data Professional Data Location Data Usage Data Incident Data Technical Data | To register you as a visitor or exhibitor at one of our events. If you are a speaker at our event, we may publish your name in association with the event. To provide you with important information about our events. To facilitate your travel to our events, if you are a speaker or exhibitor. To make other logistical arrangements with you in connection with your attendance at the event (e.g. in respect of your exhibitor space). Photographs and video footage may be taken at our events and published for promotional and advertising material. We may send you SMS for operational purposes and the smooth running of an event, e.g. to inform of a travel update. | Performance of a contract. Legitimate interests – to provide information about speakers at an event. Legitimate interests – to promote our events. You can opt out of your image being used at any time. Legitimate interests – to provide necessary information about our events. Explicit consent (in respect of any special category data). |
| Event insight and engagement Identity Data Contact Data Technical Data Usage Data Professional Data Incident Data | To gain insights about attendance and engagement at our in-person events, including to monitor attendance of individual sessions, understand interactions between attendees, manage and optimise our events. These insights will only be used to generate aggregate information about our event attendees and will not be used to identify or target any individual attendee. We may also provide attendees with the option to share their live location with other attendees to aid networking, and the ability to digitally exchange contact information. In some cases, we may also make personalised recommendations to attendees about our sessions or networking opportunities. We may carry out these activities through any app that we use for the purpose of the event, or through event passes and beacons located at a venue. For example, we may capture your location if you scan your pass or if you are in close proximity to an exhibit that has a beacon. | Consent (where required). Legitimate interests – to measure the success of our events and to assist in future event planning, and to help attendees network more effectively and get the most out of our events. |
Customer Services, Feedback and Relationship Management
| Purpose and Personal Data Processed | Description | Lawful Basis |
|---|---|---|
| Customer services and general enquiries
Identity Data Contact Data Transaction Data Profile Data Professional Data Communications Data |
To manage and respond to any enquiry that you submit to us. To record phone calls for training and monitoring purposes only, and to ensure we are providing you with our Services in an effective and efficient manner. | Legitimate interests – to help with your enquiry, provide a good standard of service and improve our customer services. |
| Social media insights and interaction
Identity Data Contact Data Social Media Data |
To gain insight into our social media pages (including, but not limited to, LinkedIn and Facebook), we may receive insights from the third-party provider of the social media platform about how users interact with our pages. We receive this information so that we can understand how many people saw our social media content, which content people are engaging with the most, actions users are taking on our pages (such as whether they are visiting our Sites after visiting our pages, clicking on any content), and the demographics (such as age, gender and location) of those that view our social media pages. These insights are derived from personal data that the third-party provider of the social media platform processes and are only provided to us in the form of anonymous and aggregate statistics – we do not receive your personal data or any information that we can use to identify you when we receive these insights. In addition, we may also see who has ‘liked’ or shared content that we post on social media (including when you interact with any ‘like’ or similar embedded feature on our Sites). Note, we may be joint controllers with the relevant social media platform in relation to the insights that we receive. For more information, please see the Advertising and Social Media Partners sections. | Legitimate interest – to promote our Sites and Services via social media and improve the content that we post on social media, including to ensure that our content is relevant to persons that we would like to engage with on social media. |
| Managing our relationship with you or the organisation you work for
Identity Data Contact Data Profile Data Transaction Data Professional Data Communications Data |
To manage our relationship with you or the organisation you work for (where your organisation is a customer of, or supplier to, us), including to contact you about any matter concerning an order for our Services that you have placed, to contact our suppliers about goods or services that we have purchased or may purchase from them, and to provide you with other important information (including about changes to our terms and conditions or this Privacy Notice). | Performance of a contract. Legitimate interests – to provide those that we work with the best experience and to ensure effective business administration. Legitimate interests – to effectively manage our supply chains. Compliance with a legal obligation – to comply with our consumer rights and privacy obligations. |
| Survey and feedback
Identity Data Contact Data Transaction Data Profile Data Communications Data |
To help us to monitor and improve our Sites and Services, and to assist with the selection of future services and to train our personnel, we may carry out surveys or ask you for feedback. | Legitimate interests – to improve our Sites and our Services, and provide them in an effective way. |
| Public Relations and Media
Identity Data Contact Data Profile Data Professional Data Communications Data |
To respond to media enquiries and requests (including interview requests, requests for comment, and requests for information) that we receive, or address reports in the media that concern us, we may process personal data relating to journalists, reporters and other media professionals. We may also send these persons corporate communications and other information by email for media and public relations purposes. | Column 3 Value 5Legitimate interests – to ensure that our business is fairly and accurately represented in the media. Legitimate interests – to provide the right information to those who request it or otherwise have an interest in receiving it. |
Insight and Analysis, Data Improvement and Personalisation
| Purpose and Personal Data Processed | Description | Lawful Basis |
|---|---|---|
| Insight and analysis
Technical Data Usage Data Profile Data |
To carry out insight and analytics, including: to carry out insight and analytics in relation to our Sites, including counting user visits to our Sites, combining this with general insights about our users’ interests and browsing habits so that we can understand the type of user that our Sites appeals to, and learning what content and features of our Sites are most popular – these insights and analytics are used for the purposes described in the Site development and improvement section; to count the open rate and measure the effectiveness of our marketing emails; to measure the effectiveness of our online advertising, including to generate aggregate statistics that do not identify individuals (for example, counting how many people viewed or clicked on our ads and were redirected to our Sites through one of our ads);to gain general insights about customers and their purchase or use of our Services, so that we can develop future service offerings; and to analyse the success of our events, including assessing sign-up rates, monitoring social media, online forums, and other online content, and collecting and analysing event feedback. Some of the insights and analysis that we gather may be used by us to support the activities described in the Personalisation section. Non-essential Cookies are used our Sites for this purpose. Please see the Cookies section for further information. | Legitimate interests – to develop and improve our Sites and our Services and to support other activities described in this Privacy Notice (where non-essential Cookies are not used). Consent (where non-essential Cookies are used). |
| Data improvement
Identity Data Contact Data Profile Data |
To improve the quality of our data through the use of services and the data of third-party data suppliers, including to: enrich the data we hold about our customers and users (for example, adding data to information that we already hold);carry out data cleansing and tracing (for example, identifying redundant records and updating records);segment our customers and users (for example, identifying target sub-groups of our customers or users). Some of activities set out in this section, may be used by us to support the activities described in the Personalisation section. | Legitimate interests – to ensure the effective and efficient use of data and to support other activities described in this Privacy Notice. Compliance with a legal obligation. |
| Personalisation
Technical Data Usage Data Profile Data Advertising Partner Data |
To tailor the information and experiences provided to our users and customers, so that they are more likely to be of interest and relevance, including in relation to: user experiences on our Sites as described in the Personalisation of our Sites section; our marketing communications described in the Marketing communications section; our online advertising described in the Online Advertising Activities section. The activities described in the Insight and analysis and Data improvement sections may be relied on to carry out this activity. Non-essential Cookies are used our Sites for this purpose. Please see the Cookies section for further information. | Legitimate interests – to give users and customersthe best experience, and to support our marketing and advertising activities, where non-essential Cookies are not used. Consent (where non-essential Cookies are used). |
Online Advertising Activities
We may share your personal data with, or otherwise use the services of, third-party social media and advertising technology companies (“Advertising Partners”), so that we can advertise our business, including our Sites and our Services, on websites, apps, and other digital platforms, including social media, that are operated by third parties (“Third-party Sites”).
Our online advertising activities are explained in more detail below. If you see one of our ads, this may be the result of one or a combination of these activities.
Please note:
| Purpose and Personal Data Processed | Description | Lawful Basis |
|---|---|---|
| ‘Custom Audience’ advertising (also known as ‘Custom Match’ advertising)
Contact Data Usage Data (identifiers only) Advertising Partner Data |
To enable our Advertising Partners to ‘match’ identifiers which we have obtained (for example, your email address or your device’s advertising identifier) with identifiers that are available to our Advertising Partners, including those relating to registered users of Third-party Sites. The matched identifiers are known as a ‘custom audience’. We and our Advertising Partners create this custom audience so that our ads will be displayed to individuals whose identifiers are included in the custom audience when those individuals use the relevant Third-party Site (e.g. to show you an ad on your Facebook newsfeed). Our custom audience may also be used to exclude individuals from seeing our ads (because we want to show ads to people who are not our existing customers or users). | Consent (in relation to data that we share with our Advertising Partners). Legitimate Interests – to increase the effectiveness of our advertising (to the extent we are a controller of Advertising Partner Data or we have not obtained your consent). |
| ‘Lookalike Audience’ advertising
Contact Data Usage Data (identifiers only) Advertising Partner Data |
To ask our Advertising Partners to find other people that share similar interests and characteristics to the individuals who are in our custom audience (as described in the ‘Custom Audience’ advertising section), so that we can show our ads to those other individuals when they use Third-party Sites. This activity is known as ‘lookalike audience’ advertising because the individuals who see our ads ‘look like’ the individuals who form part of our custom audience. For example, our Advertising Partners may use their data to identify that 70% of our custom audience are men aged between 20-25. We then ask our Advertising Partners to show our ads to other men aged between 20-25. Our Advertising Partners do not provide their Advertising Partner Data to us, but they may provide us with aggregate insights about the individuals who are shown our ads (for example, their age, gender, approximate location and interests). | Legitimate Interests – to increase the effectiveness of our advertising by finding new people who we may wish to advertise to. See the ‘Custom Audience’ advertising section to understand the lawful basis we rely on to create our custom audience. |
| Advertising on Third-party Sites using Cookies and our Advertising Partners’ tools
Technical Data Usage Data Advertising Partner Data |
To display our ads to you when you visit Third-party Sites, including to: recognise you as a user of our Sites and to display ads for Services that you have viewed on our Sites; and reach users of Third-party Sites who meet certain criteria determined by us or our Advertising Partners using selection tools made available by our Advertising Partners (for example, users who are likely to be men or are aged between 20-25). Non-essential Cookies are used on our Sites to recognise you as a user of our Sites. Please see the Cookies section for further information. In addition, our Advertising Partners may use non-essential Cookies on Third-party Sites, as well as Advertising Parter Data that they have independently collected, for this purpose. We are not responsible for these technologies and you should separately review the information provided to you on the Third-party Site about these technologies. | Consent (where non-essential Cookies are used on our Sites). Legitimate interests – to increase the effectiveness of our advertising by displaying our ads to individuals who are most likely interested in it based on criteria determined by us and our Advertising Partners (where other personal data is used). |
| Measuring the effectiveness of our advertising
Usage Data Technical Data Advertising Partner Data |
To determine how successful our other advertising activities described in this Online Advertising Activities section have been, and to understand who has viewed or interacted with our ads. We may do this to: generate insight and analysis about our advertising activities, as described in the Insight and analysis section; and personalise experiences, as described in the Personalisation section. Non-essential Cookies are used on our Sites to recognise you as a user of our Sites. Please see the Cookies section for further information. In addition, our Advertising Partners may use non-essential Cookies on Third-party Sites, as well as Advertising Parter Data that they have independently collected, for this purpose. We are not responsible for these technologies and you should separately review the information provided to you on the Third-party Site about these technologies. | Column 3 VConsent (where non-essential Cookies are used on our Sites). Legitimate interests – to understand the type of advertising and marketing content that is most likely to be of appeal (where other personal data is used). Legitimate interests – to increase the effectiveness of our advertising by collecting information about which of our ads an individual has responded to, so that we can show that individual similar ads, or other ads that may be of interest to them, in the future. |
Other Advertising and Marketing Activities
| Purpose and Personal Data Processed | Description | Lawful Basis |
|---|---|---|
| Marketing communications
Identity Data Contact Data Communications Data |
To promote our Sites, our Services, or to otherwise promote our business (including events), via email, telephone or post, including to enable each Group Company (whether directly, or via a third party marketing agency acting on our behalf) to send relevant marketing communications about service offerings by our Group that we think may be of interest to you. To ensure that the marketing content that is provided to you is more likely to be of interest, our marketing communications may be personalised. For more information, please see the Personalisation section. | Consent (where marketing via email). Legitimate interests (where marketing via telephone and post) – to grow our business. You can unsubscribe from our email marketing by clicking the ‘unsubscribe’ link in our emails. You can also ask us to stop using your personal data for our direct marketing activities by contacting us using the details set out under the How to contact us section. |
| Third-party marketing (lead generation)
Identity Data Contact Data Profile Data Communications Data |
To share your personal data with third-party partners to enable them to contact you in relation to send marketing to you in relation to their products and services, including to contact you in relation to events. | Consent. Legitimate interests – to provide marketing services to third parties and to help those third parties grow their business, and for our third-party partners’ (including, for example, event sponsors’) legitimate interests to get the most out of an event and to promote their business to you. |
Recruitment
| Purpose and Personal Data Processed | Description | Lawful Basis |
|---|---|---|
| Recruitment
Identity Data Contact Data Recruitment Data |
To assess your suitability for any of our positions that you apply for. To assess your eligibility to work in the location where the position is based. To communicate with you about the recruitment process. To communicate with you about future opportunities to work with us. To keep records about our recruitment process. To comply with our legal and regulatory obligations in relation to recruitment. To review our equal opportunity profile in accordance with applicable legislation. | Legitimate interests – to ensure that we can make the best recruitment decisions. Performance of a contract or to take steps at your request prior to entering into a contract. Compliance with a legal obligation. |
Business Administration, Compliance and Legal Affairs
| Purpose and Personal Data Processed | Description | Lawful Basis |
|---|---|---|
| Business administration and legal compliance
Identity Data Contact Data Profile Data Usage Data Technical Data Incident Data Communications Data Recruitment Data Professional Data |
To comply with our legal obligations. To enforce our legal rights or defend against potential legal claims. To protect the rights of third parties. To facilitate a business transition such as a merger, reorganisation, acquisition by another company, or sale of any of our assets. | Legitimate interests – to operate our business effectively. Compliance with a legal obligation. |
| Security
Identity Data Contact Data Image Data |
To implement and manage physical security measures. Security measures are in place at our premises, including CCTV and building access controls. There are signs in place showing that CCTV is in operation. The images captured are securely stored and only accessed on a need-to-know basis (e.g. to look into an incident). CCTV recordings are typically automatically overwritten after a short period of time unless an issue is identified that requires investigation (such as a theft). Visitors to our premises may be required to sign in on arrival and where that is the case, we will keep a record of visitors for a short period of time. Our visitor records are securely stored and only accessible on a need-to-know basis (e.g. to look into an incident). | Legitimate interests – to keep our premises secure and provide a safe environment for our personnel and visitors to our premises. |
| Health, Safety and Incidents
Identity Data Contact Data Profile Data Incident Data |
To report or manage a health and safety or other type of incident that occurs at our premises or at one of our events. | Compliance with a legal obligation. Legitimate interests – to effectively manage an incident, including to assess our handling of an incident to help us improve our processes. Necessary to protect vital interests. |

