{"@attributes":{"version":"2.0"},"channel":{"title":"Articles","link":"https:\/\/junction.cj.com\/article","description":"Uncover affiliate marketing insights, strategies, and more in these articles from CJ subject matter experts.","language":"en","pubDate":"Wed, 22 Jul 2026 18:58:33 GMT","item":[{"title":"Your Shopify Orders Don\u2019t End at Checkout. Your Tracking Shouldn\u2019t Either.","link":"https:\/\/junction.cj.com\/article\/shopify-automated-order-corrections","description":"
\n \"Your <\/a> \n<\/div> \n

A sale isn\u2019t final when the customer clicks \u201cbuy.\u201d It\u2019s final after the exchange window closes; the partial refund clears, and the order that shipped as three items settles as two.<\/p> \n

U.S. retail returns topped $850 billion in 2025. For advertisers running affiliate programs, that\u2019s not just a retail statistic. It\u2019s a tracking problem. Every cancellation, return, and restatement that happens after checkout is a gap between what your reporting says and what your business actually earned.<\/p> \n

If your store runs on Shopify with the CJ plugin, closing that gap now takes less than a minute. Here\u2019s what Automated Order Corrections does, and how to turn it on.<\/p>","category":"Menu Cj Solutions","pubDate":"Wed, 22 Jul 2026 18:58:33 GMT","guid":"https:\/\/junction.cj.com\/article\/shopify-automated-order-corrections"},{"title":"Back to School Now Runs All Summer. Get the Guide.","link":"https:\/\/junction.cj.com\/article\/back-to-school-now-runs-all-summer.-get-the-guide","description":"

\n \"Back <\/a> \n<\/div> \n

CJ publishes periodic reports on the trends reshaping digital commerce, built from our own network data alongside research from leading sources including eMarketer, Mintel, Bain & Company, Forrester, Grand View Research, YouGov, and NielsenIQ. The newest one is here. Summer Industry Insights: Back to School<\/span><\/a> takes the season apart and looks at how families shop, what they buy, and where affiliate fits into a year that keeps stretching the calendar.<\/p>","category":["Audience Agency","Audience Publisher","Audience Advertiser","Topic Seasonal Shopping","Product Insights"],"pubDate":"Thu, 09 Jul 2026 18:27:18 GMT","guid":"https:\/\/junction.cj.com\/article\/back-to-school-now-runs-all-summer.-get-the-guide"},{"title":"Nancy Giordano is our CJU 2026 Guest Keynote Speaker","link":"https:\/\/junction.cj.com\/article\/nancy-giordano-is-our-cju-2026-guest-keynote-speaker","description":"

\n \"Nancy <\/a> \n<\/div> \n

When it comes to navigating what's next, few people have spent more time perfecting the art than Nancy Giordano. A strategic futurist, bestselling author, and one of the world's most in-demand keynote speakers, we're excited for Nancy to join us in Santa Barbara this September as our CJU 2026 guest keynote speaker. We're certain her session is going to give you a lot to think about.<\/p>","category":["Menu Cju","Audience Agency","Audience Publisher","Topic Events","Audience Advertiser"],"pubDate":"Tue, 30 Jun 2026 16:00:00 GMT","guid":"https:\/\/junction.cj.com\/article\/nancy-giordano-is-our-cju-2026-guest-keynote-speaker"},{"title":"Latest UK, Germany, and France Affiliate Benchmarks Reveal Strong Trends and Opportunities","link":"https:\/\/junction.cj.com\/article\/latest-uk-germany-and-france-affiliate-benchmarks-reveal-strong-trends-and-opportunities","description":"

\n \"Latest <\/a> \n<\/div> \n

Three recent market studies, one each from the UK, Germany, and France, provide a powerful new look at what\u2019s happening in affiliate and connected commerce in top European markets. On its own, each study provides an illuminating snapshot of a national market. Together, they tell a more interesting story about our industry and how performance marketing strategy is playing an increasingly critical role in European commerce. <\/span><\/p>","category":["Menu In The News","Topic Industry Updates","Topic International","Menu Strategy"],"pubDate":"Wed, 17 Jun 2026 16:28:55 GMT","guid":"https:\/\/junction.cj.com\/article\/latest-uk-germany-and-france-affiliate-benchmarks-reveal-strong-trends-and-opportunities"},{"title":"CJ Wins Three 2026 US Partnership Awards","link":"https:\/\/junction.cj.com\/article\/more-recognition-for-cj-at-the-2026-us-partnership-awards","description":"

\n \"CJ <\/a> \n<\/div> \n

We are thrilled<\/span> to share that CJ won three awards at this year\u2019s US Partnership Awards<\/span>: two Gold and one Bronze. These wins add to what has already been a banner year of recognition<\/span> for our team and for the advertisers, publishers, and creators we are proud to work alongside.<\/span><\/p>","category":["Audience Agency","Audience Publisher","Topic Influencer Marketing","Audience Advertiser","Topic Global Affiliate Marketing","Product CJ Influence","Topic AI"],"pubDate":"Thu, 11 Jun 2026 21:30:00 GMT","guid":"https:\/\/junction.cj.com\/article\/more-recognition-for-cj-at-the-2026-us-partnership-awards"},{"title":"Save the Dates: CJ's 2026 Ambassador Program","link":"https:\/\/junction.cj.com\/article\/save-the-dates-cjs-2026-ambassador-program","description":"

\n \"Save <\/a> \n<\/div> \n

Mark July 20 through August 7<\/strong> on your calendars. That's the window for the 2026 CJ Ambassador Program, our annual certification for the individuals who run affiliate programs day-to-day inside agency teams.<\/p>","category":["Audience Agency","Topic Innovation","Ambassador program"],"pubDate":"Thu, 11 Jun 2026 16:00:00 GMT","guid":"https:\/\/junction.cj.com\/article\/save-the-dates-cjs-2026-ambassador-program"},{"title":"Now Available! CJ Summer Insights 2026 Report","link":"https:\/\/junction.cj.com\/article\/now-available-cj-summer-insights-2026-report","description":"

\n \"Now <\/a> \n<\/div> \n

We have just published our CJ Summer Insights 2026<\/span><\/a> report, and invite you to download a copy with our compliments. The summer selling season is arriving earlier. Prime Day moves to June 23-26, Independence Day demand stacks up right behind it, and any plan built on last year's calendar is already late. <\/p>","category":["Vertical Retail","Audience Agency","Audience Publisher","Audience Advertiser","Topic Holiday","Topic Peak Shopping Period","Topic Seasonal Shopping"],"pubDate":"Fri, 05 Jun 2026 19:09:28 GMT","guid":"https:\/\/junction.cj.com\/article\/now-available-cj-summer-insights-2026-report"},{"title":"CJ x Returnalyze","link":"https:\/\/junction.cj.com\/article\/cj-returnalyze","description":"

\n \"CJ <\/a> \n<\/div> \n
\n

U.S. retail returns topped $850 billion in 2025<\/strong>. For CJ advertisers, that\u2019s not just a logistics problem, it\u2019s a performance problem. Returnalyze promises to change that.<\/p> \n

When a customer clicks a publisher\u2019s link, buys a product, and then returns it, that sale disappears. The commission gets clawed back, the revenue vanishes, and everyone in the value chain loses. For too long, returns have been one of the biggest problems in performance marketing.<\/p> \n

Today, CJ has a new partner in Returnalyze<\/a>, a leading AI-powered returns prevention platform. Together, we\u2019re giving CJ advertisers a powerful new tool to protect margins, strengthen publisher relationships, and build the kind of sustainable programs that define Connected Commerce.<\/p> \n

Returns Are a Performance Marketing Problem<\/h2> \n

In 2025, industry-wide return rates continued to sit at extremely high levels. Brands need to find ways to reduce these costs, which can run into the tens or even hundreds of millions of dollars.<\/p> \n

For affiliate programs, the impact of returns is significant. High-return products erode net revenue, complicate attribution, and weaken the economics that make performance marketing work. Most advertisers have had limited visibility into which partners, products, or campaigns are driving returnable sales.<\/p> \n

Meet Returnalyze: AI-Powered Return Prevention<\/h2> \n

Returnalyze uses predictive AI to identify the root causes of product returns before they escalate. By analyzing transaction data and return patterns across merchandising, e-commerce, and supply chain operations, the platform delivers real-time recommendations that help brands act on what\u2019s actually causing returns.<\/p> \n

According to Returnalyze, leading brands have seen impressive results:<\/p> \n

\n
\n
\n
\n 15 to 20%+ \n <\/div> \n
\n       reduction in return rates \n <\/div> \n <\/div> \n
\n
\n 2 to 4% \n <\/div> \n
\n       incremental revenue gains \n <\/div> \n <\/div> \n
\n
\n 6% \n <\/div> \n
\n      increase in customer \n
     repurchase rates \n <\/div> \n <\/div> \n <\/div> \n <\/div> \n

Purpose-built for enterprise retail, Returnalyze delivers ROI without requiring advertisers to overhaul their existing infrastructure. It plugs in, surfaces insights, and gets to work.<\/p> \n

What This Means for CJ Advertisers<\/h2> \n

This partnership brings Returnalyze\u2019s returns intelligence directly into the CJ ecosystem, giving advertisers new visibility into a part of the commerce journey that has historically gone unmeasured in performance programs.<\/p> \n

CJ advertisers gain the ability to:<\/p> \n