At this time a very rapid development of technology created new technological device that name is... more At this time a very rapid development of technology created new technological device that name is tablet PC. iPad has the impression of being a good quality. One of the ways to do is to improve the quality of the products that can be measured in several dimensions. This study aimed to investigate the effect of product quality dimensions on purchase decisions iPad in Surabaya. The research was conducted in Surabaya with locations at a gathering place like a cafes that equipped by wi-fi network. The sampling technique is Non-probability sampling with judgmental sampling. The method of analysis is the linear regression and questionnaires as a data collection tool with a sample of 80 respondents. The results showed that the influence dimensions quality product towards purchase decision is as much 75.7% with the dominant influence on performance variable, while the remaining 24.3% is influenced by other variables outside research.
At this time a very rapid development of technology created new technological device that name is... more At this time a very rapid development of technology created new technological device that name is tablet PC. iPad has the impression of being a good quality. One of the ways to do is to improve the quality of the products that can be measured in several dimensions. This study aimed to investigate the effect of product quality dimensions on purchase decisions iPad in Surabaya. The research was conducted in Surabaya with locations at a gathering place like a cafes that equipped by wi-fi network. The sampling technique is Non-probability sampling with judgmental sampling. The method of analysis is the linear regression and questionnaires as a data collection tool with a sample of 80 respondents. The results showed that the influence dimensions quality product towards purchase decision is as much 75.7% with the dominant influence on performance variable, while the remaining 24.3% is influenced by other variables outside research.
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