Knowledge Base

Joybyte Names Jon Ferrian TikTok Shop Account Manager

Joybyte, a top 10 certified TikTok Shop agency, has named Jon Ferrian as its newest TikTok Shop Account Manager.Ferrian joins Joybyte from TikTok, where he served as a Category Manager for the platform's Consumables–Food & Beverage business...

Myriah Castillo Joins the eCommerce Fastlane Podcast to Discuss the TikTok Shop Halo Effect

Joybyte President Myriah Castillo joined Steve Hutt on the eCommerce Fastlane Podcast to explore one of the biggest shifts happening in ecommerce today: why TikTok Shop should be viewed as a demand engine—not just another sales channel.During t...

Joybyte Turns Heretic Parfum’s Viral Nosferatu Moment Into a Profitable TikTok Shop Engine

Social and influencer agency Joybyte has partnered with niche fragrance brand Heretic Parfum to build a creator-led commerce strategy on TikTok Shop, driving a 1,047% increase in affiliate Gross Merchandise Value (GMV) in the first 60 days.The collab...

Why New York’s Synthetic Performer Advertising Law Is a Turning Point for Social Media Marketing

Artificial intelligence has quickly become part of the modern marketing toolkit.Brands are using it to generate images, create content variations, speed up production, and test creative ideas faster than ever before. The technology is evolving rapidl...

TikTok Shop Deals For You Days: How Brands Should Prepare for TikTok Shop’s Biggest Summer Sales Event

TikTok Shop’s “Deals For You Days” is quickly becoming one of the platform’s most important promotional windows for brands looking to drive visibility, affiliate momentum, and accelerated sales growth.Running from June 17 thro...

TikTok UGC for D2C Beauty Brands: What You Need to Win Today

There’s a reason your feed is full of skincare routines, “get ready with me” videos, and unfiltered product reviews. TikTok has changed how beauty products are discovered, evaluated, and purchased. For D2C beauty brands, this shift ...

Story-Driven Content Builds Brand Loyalty in 2026

If your content is not telling a story in 2026, it is getting ignored.People are not short on information. They are short on reasons to care. That is the difference between brands that get a scroll and brands that get remembered. Brands that use stor...

Social Media Engagement Builds Thriving Online Communities That Last

Building a large online following can be easy. Building a real community is something else entirely.If you’ve ever wondered why some brands seem to have audiences that comment, share, and actually care, the answer is simple. Social media engage...

Live Shopping Events: How Influencers Drive Real-Time Engagement

Influencer-led live shopping events combine real-time engagement and trust with seamless purchasing, boosting sales and brand connection. Instead of hoping someone clicks from a post to a product page, brands can now sell, educate, and engage all in ...

Turning Customer Feedback Into Social Media Gold

Most brands spend a lot of time trying to figure out what to post next. Meanwhile, some of their best content is already sitting right in front of them. Brands can turn everyday customer feedback into high-performing content that builds trust, drives...

TikTok Shop Growth Systems: Built for How Commerce Actually Works Now

Commerce has changed.People don’t discover products through search or campaign launches the way they used to. They discover them through content—through creators showing real use, real opinions, and real context. What people watch, save, ...

The Power of Paid Amplification To Scale Influencer Posts

Influencer marketing is great at starting conversations, but paid media is what makes those conversations scale.If you’re relying on organic creator content alone, you’re likely leaving reach, performance, and revenue on the table. When a...