Did you know that Christmas in the U.S. is wasteful? Not in the way that is numbingly obvious to most of us, but in a narrower and more technical way that suits the strange form of human mentation called “economics.” According to media reports, an economist by the name of Joel Waldfogel at the University of Pennsylvania has been asking college students to put monetary values on the gifts they receive from others. Generally these values are less than what the givers actually paid.
The result is what the professor terms, with what one hopes is witting self-parody, the “deadweight loss of Christmas.” He puts this loss at between ten and eighteen percent of Christmas spending, which means that billions of dollars a year go down the drain as he conceives it. That doesn’t mean energy and raw materials, trash and the rest. It means the difference between the dollar value that recipients put on gifts and the amount the givers paid for them.