Papers by Thapelo Mametja
Thapelo, Mametja The adoption of digital technologies by women-owned tourism micro enterprises. W... more Thapelo, Mametja The adoption of digital technologies by women-owned tourism micro enterprises. Winner –University of Johannesburg<br> VYT local competition (2021) Transcript: <br><br> Digitalisation is the method of arranging social life and businesses around digital tools. Digitalisation has allowed both small and large businesses to attract wide markets. Travelers used to spend days making reservations for travel and accommodation. Nowadays, digital technology has made it possible for tourists to travel and book accommodation in real-time with little effort. Tourists are now more encouraged than ever to travel because of the huge range of tourist information. However, the emergence of COVID-19 has interrupted global travel and forced many businesses to close. But there is hope that digitalisation will revive the industry. Therefore, the purpose of this study is to determine the extent to which women-owned tourism micro enterprises have adopted digital technologi...
Uploads
Papers by Thapelo Mametja