This paper reviews different media effect theories at different span of time and the common trend... more This paper reviews different media effect theories at different span of time and the common trends and perceptions related to it in those periods. Each of these periods have specific conditions through which media may produce effects on certain individuals. The paper will inspect the most important media effect theories and try to map their effects from early theories being unidirectional to later theories being more complex and having reciprocal interactions. Prominent contributors to the field and related media theorist will also be discussed. At the end, the paper will discuss the possibility of extending media effect theories to digital media and its limitations.
This paper reviews different media effect theories at different span of time and the common trend... more This paper reviews different media effect theories at different span of time and the common trends and perceptions related to it in those periods. Each of these periods have specific conditions through which media may produce effects on certain individuals. The paper will inspect the most important media effect theories and try to map their effects from early theories being unidirectional to later theories being more complex and having reciprocal interactions. Prominent contributors to the field and related media theorist will also be discussed. At the end, the paper will discuss the possibility of extending media effect theories to digital media and its limitations.
Uploads
Papers by Shariq Jalal