Papers by Phillip John Relacion

The qualitative research method involves the use of qualitative data, such as interviews, documen... more The qualitative research method involves the use of qualitative data, such as interviews, documents and observation, in order to understand and explain a social phenomenon. In Information Technology and Communication, there has been a general shift in research away from technological to managerial and organisational issues, and thus there is increasing interest in the application of qualitative research methods. Qualitative research methods originated from social sciences to enable researchers to study social and cultural oriented phenomena. Today, the use of qualitative method and analysis are extended almost to every research field and area. The method generally includes data sources with observation and respondent observation, interviews and questionnaires, documents and the researcherÊs impression and perception. A good definition is given by that a qualitative research focuses on interpretation of phenomena in their natural settings to make sense in terms of the meanings people bring to these settings. The qualitative research
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Papers by Phillip John Relacion