Papers by Alessandra Mazzei
Routledge eBooks, Jun 12, 2024
Edward Elgar Publishing eBooks, Dec 13, 2022
In coerenza con una visione dell’impresa come pool di risorse, la comunicazione interna viene def... more In coerenza con una visione dell’impresa come pool di risorse, la comunicazione interna viene definita in questo contributo come un insieme di processi orientati a sviluppare le due risorse immateriali catalizzanti per il funzionamento dell’organizzazione: la conoscenza e l’alleanza attiva, che possono essere comprese rispettivamente nel capitale intellettuale e nel capitale sociale dell’impresa. La definizione di comunicazione interna proposta fa emergere che tutti i soggetti che collaborano con l’impresa hanno un ruolo determinante al fine di sviluppare le risorse di conoscenza e di alleanza attiva ed è quindi necessario sviluppare modelli di gestione delle relazioni con i collaboratori orientati ad attivarne i più efficaci comportamenti comunicazionali e relazionali. Il capitolo discute le definizioni di comunicazione interna finora prevalenti nella letteratura e presenta una nuova proposta basata sulla teoria delle risorse: il “modello di comunicazione interna delle risorse”. Il...
Purpose – To understand how internal communication and the quality of relationships influence emp... more Purpose – To understand how internal communication and the quality of relationships influence employee communicative actions in crisis situations. Methodology – A literature review to shed light on the reactions of employees to a crisis and a case study of TenarisDalmine. Findings – The case study shows that positive employee communicative actions during a crisis result from good quality relationships. These positive relationships, in turn, are based on the creation of a safe environment and continuous investment in internal communication. Originality – The paper illustrates the correlation between quality of relationships and employee communicative actions in a crisis situation. Key words – Internal crisis communication, communicative actions, communication behaviours. Category: Research paper.
Routledge eBooks, Feb 28, 2023
Frontiers in Psychology
This study focuses on one of the most impacted human aspects of digital transformation in contemp... more This study focuses on one of the most impacted human aspects of digital transformation in contemporary organizations: the development of the affective commitment of newcomers in hybrid work contexts. Specifically, this study addresses a research gap related to the factors that influence the affective commitment of newcomers in hybrid work contexts. First, it investigates the role of two drawbacks of the remote component of hybrid work contexts inhibiting affective commitment: workplace social isolation and technostress. Second, it explores the role of two factors that were previously investigated in in-presence contexts and proved to enhance affective commitment: perceived organizational support and perceived supervisor support. Moreover, this study considers the possible mediating role of newcomer adjustment, intended as a proximal outcome of successful onboarding and an antecedent of newcomer affective commitment. In order to examine enhancing and inhibiting factors and the mediat...
SAGE Publications Ltd eBooks, 2019
Employee brand consistent behavior spurs from an inside-out process that starting from organizati... more Employee brand consistent behavior spurs from an inside-out process that starting from organizational context lead to brand outcomes throughout the impact of managerial strategies on employees' attitude, intensions and behavior. A theoretical study, 32 interviews with internal communication managers of Italian and American leading companies, and a case study on a retail company, showed that during the inside-out process of brand building, human resource management, managerial communication, internal communication, and communication climate are interrelated leverages that need to be integrated in an effort of creating a favorable context facilitating genuine, discretionary and extra-role employee brand consistent behavior. Furthermore, the study revealed that the most spread internal communication strategies aimed to sustain such employee brand builder role are enablement-focused. Managerial strategies should mostly be devoted to earn loyal behavior of employees rather than to pr...
Journal of Business Strategy, 2019
Purpose This paper aims to explore the role of employee engagement for competitiveness. In partic... more Purpose This paper aims to explore the role of employee engagement for competitiveness. In particular, the role of employee communication to create engaging workplaces. Design/methodology/approach Two field surveys were conducted to assess, which are the most relevant leverages that contribute to create engaging (or disengaging) workplaces in Italy: the first one on a statistical sample of large companies, the second one on a snowball sample of employees. Findings Italian companies often miss the opportunity to create engaging workplaces and to exploit the potential of employee communication to foster employee engagement. Research limitations/implications Further research could focus on a survey on a sample of managers and employees belonging to the same company. Practical implications Companies should pursue an inclusive relational approach, using employee communication appropriately. Originality/value The study develops and tests a model showing the linkages among managerial appro...
EuroMed Journal of Business, 2018
Purpose The purpose of this paper is to examine the role of managerial strategies in promoting em... more Purpose The purpose of this paper is to examine the role of managerial strategies in promoting employee brand consistent behavior. Using a recently developed holistic model of behavioral branding, that suggests that a wide array of managerial strategies affects the branding process, this study addresses two specific questions: what communication strategies, in the opinion of managers, sustain employee brand consistent behavior? And what are the most important factors, both contextual and related to their cognitive-emotional states, that employees think affect their brand ambassadorship behavior? Design/methodology/approach A long-term research program was conducted based on a multiple methods research strategy to answer the two questions. The choice of different methods was mainly based on the specific characteristics of the two targets: communication managers and employees. The first one based on interviews with 32 managers, and the second one based on a case study of a single comp...
MERCATI & COMPETITIVITÀ, 2017
Employee behaviours conveying brand values, named brand consistent behaviours, affect the overall... more Employee behaviours conveying brand values, named brand consistent behaviours, affect the overall brand evaluation. Internal branding literature highlights a knowledge gap in terms of communication practices intended to sustain such behaviours. This study contributes to the development of a non-normative and constitutive approach to internal branding by proposing an enablement-oriented communication approach. The conceptual background presents a holistic model of the inside-out process of brand building. This model adopts a theoretical approach to internal branding as a non-normative practice that facilitates constitutive processes. In particular, the paper places emphasis on the role and kinds of communication practices as a central part of the non-normative and constitutive internal branding process. The paper also discusses an empirical study based on interviews with 32 Italian and American communication managers and 2 focus groups with Italian communication managers. Findings show that, in order to enhance employee brand consistent behaviours, the most effective communication practices are those characterised as enablement-oriented. Such a communication creates the organizational conditions adequate to sustain employee discretionary and extra-role brand consistent behaviours.
Uploads
Papers by Alessandra Mazzei