Marisela Rodríguez Salvador

Tecnológico de Monterrey, Escuela de Ingeniería y Ciencias, Faculty Member

Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), Escuela de Ingeniería y Ciencias, Faculty Member

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Doctora Summa Cum Laude en Administración y Dirección de Empresas por la Universidad Politécnica de Cataluña en España (1999).

Pertenece a los grupos pioneros de Iberoamérica en Sistemas de Inteligencia Competitiva y Tecnológica. También, especialista en Administración de la Innovación y la Tecnología. Ha dado numerosos servicios de consultoría, cursos y conferencias en Europa y Latinoamérica, atendiendo a más de 100 organizaciones.

Es fundadora de cursos y proyectos en Inteligencia Competitiva y Tecnológica en España y México. Pertenece a diversos comités científicos en Europa y Latinoamérica. Ha publicado más de 100 artículos arbitrados en Europa, Norteamérica y Latinoamérica. Tiene varios reconocimientos a nivel nacional e internacional. Desde el año 2000 ha sido profesora invitada por varias universidades españolas. En el 2004 representó a México en Suiza invitada por la Organización Mundial de la Propiedad Intelectual (OMPI) y la Organización Mundial de Comercio (OMC). En 2010, se convirtió en la primera mujer miembro de la Academia Mexicana de Ciencias en el Tecnológico de Monterrey. Es premio Rómulo Garza 2011 y premio Mujer Tec 2014 categoría Trayectoria.

En 2013, se convirtió en la primer persona en México de una institución académica que cuenta con la certificación más importante en el área: Competitive Intelligence Professional (CIP™), USA.

En el 2015 fue la primera Mexicana aceptada como académico visitante en el Manchester Institute of Innovation Research, en la Universidad de Manchester, Reino Unido, en donde desarrolló diversas actividades de investigación, docencia y capacitación durante un año.

Desde el 2012 es Profesor Titular del Tecnológico de Monterrey siendo ratificada en el 2017 y en el 2022. Desde el 2017 es Nivel 2 del Sistema Nacional de Investigadores (SNI-CONACYT).

Actualmente labora en la Escuela de Ingeniería y Ciencias del Tec de Monterrey, campus Monterrey donde es responsable de la línea de investigación Inteligencia Competitiva y Tecnológica para la Innovación.

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Naim Kapucu

University of Central Florida

David Seamon

Kansas State University

Armando Marques-Guedes

UNL - New University of Lisbon

Serdal TEMEL

Ege University

Graham Dutfield

University of Leeds

Pedro Borges Graca

Universidade de Lisboa

Maurizio Carta

Università degli Studi di Palermo

Manzoor Elahi

Symbiosis University

Arturo Vega

Newcastle University

Roberto Caso

University of Trento

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Papers by Marisela Rodríguez Salvador

Using Virtual Reality To Facilitate Teaching-Learning Of Technology Innovation Systems

Virtual Reality is a key tool for educators to enhance the teaching-learning process. After the p... more Virtual Reality is a key tool for educators to enhance the teaching-learning process. After the pandemic, academia confronted the situation of how to find new ways to teach students to keep them interested and motivated. While plenty of studies are related to the use of innovative technologies in education, only a few specifically discuss novel teaching resources for engineers soon to graduate. To fill this gap, this study presents an exploratory approach based on the use of Virtual Reality, which is seen as a tool that will bring new opportunities for their future professional careers. For this, the course on Technology Innovation Systems, which belongs to an Industrial Engineering major from a private University in Mexico, is presented. Results show that students were motivated to do their best in the assignments delivered if they experienced Virtual Reality and in addition, it promoted more integrated and collaborative work. This research adds value to people who want to be on the front line of education by introducing new technologies for students in the final part of their studies.

Scientific Production Dynamics in mHealth for Diabetes: Scientometric Analysis

JMIR Diabetes, 2024

The widespread use of mobile technologies in health care (mobile health; mHealth) has facilitated... more The widespread use of mobile technologies in health care (mobile health; mHealth) has facilitated disease management, especially for chronic illnesses such as diabetes. mHealth for diabetes is an attractive alternative to reduce costs and overcome geographical and temporal barriers to improve patients’ conditions. This study aims to reveal the dynamics of scientific publications on mHealth for diabetes to gain insights into who are the most prominent authors, countries, institutions, and journals and what are the most cited documents and current hot spots. A scientometric analysis based on a competitive technology intelligence methodology was conducted. An innovative 8-step methodology supported by experts was executed considering scientific documents published between 1998 and 2021 in the Science Citation Index Expanded database. Publication language, publication output characteristics, journals, countries and institutions, authors, and most cited and most impactful articles were identified. The insights obtained show that a total of 1574 scientific articles were published by 7922 authors from 90 countries, with an average of 15 (SD 38) citations and 6.5 (SD 4.4) authors per article. These documents were published in 491 journals and 92 Web of Science categories. The most productive country was the United States, followed by the United Kingdom, China, Australia, and South Korea, and the top 3 most productive institutions came from the United States, whereas the top 3 most cited articles were published in 2016, 2009, and 2017 and the top 3 most impactful articles were published in 2016 and 2017. This approach provides a comprehensive knowledge panorama of research productivity in mHealth for diabetes, identifying new insights and opportunities for research and development and innovation, including collaboration with other entities, new areas of specialization, and human resource development. The findings obtained are useful for decision-making in policy planning, resource allocation, and identification of research opportunities, benefiting researchers, health professionals, and decision makers in their efforts to make significant contributions to the advancement of diabetes science.

Research Landscape of Diabetes mHealth Technologies

Foresight and STI Governance, 2024

In recent years, more and more generic technologies have appeared, allowing one to find answers s... more In recent years, more and more generic technologies have appeared, allowing one to find answers simultaneously along different dimensions, “fan” solutions for urgent and complex problems are synthesized and cumulative effects emerge. This article analyzes the potential of such technologies using the example of mobile health (mHealth), which provides rapid access to medical services even in the most remote regions, mitigating the inequalities between different segments of the population in this regard. The implementation of mobile health becomes especially important in the context of the rapid spread of chronic and autoimmune diseases, which strongly impact the quality and duration of life. Smart applications based on AI and virtual reality provide the opportunity to manage one’s health by combining patient self-monitoring with rapid consultations with medical staff. By doing so, risks are reduced and physiological and mental well-being is enhanced. This article conducts a large-scale literature review of diabetes management techniques through mobile technology to systematize and identify the most advanced solutions. For such innovations to maximize their impact, public health policies must be aligned with a digitalization strategy.

Promoting Collaborative Learning in Students Soon to Graduate through a Teaching–Learning Model

Education Sciences, 2023

For students to compete in the globalized world, it is essential to be proficient not only in kno... more For students to compete in the globalized world, it is essential to be proficient not only in knowledge but also in soft skills. Students should know how to work collaboratively towards a common goal; in this sense, it is recommended for educators to enhance collaborative learning competency, particularly in students in the final part of their studies. Important efforts have been made to study collaborative learning; however, those that focus on collaborative competencies in engineering students close to finishing their studies have not yet been explored. In this context, this research proposes a teaching–learning model named “Colabora” to foster collaborative competencies in students soon to graduate from an industrial engineering program. It includes the development of a progressive final project, the use of a digital platform, and specific assessment tools. An exploratory study was conducted in a private university in Mexico during a semester-long innovation management course. Results show that the students who applied “Colabora” obtained the most knowledge on the subject of innovation management and showed greater collaborative competence. This approach adds value for educators and researchers interested in fostering collaborative competencies useful for future professionals that work in teams pursuing common goals.

Uncovering advances in final end-user applications, user acceptability, quality assurance, and digital technologies for 3D-printed oral drug delivery systems

International Journal of Bioprinting, 2023

The increasing demand for innovative drugs and personalized treatment is radically changing the p... more The increasing demand for innovative drugs and personalized treatment is radically changing the pharmaceutical industry, where significant efforts in research and development (R&D) are taking place. Three-dimensional (3D) printing offers interesting solutions for these demands, solving some of the limitations of current manufacturing processes. 3D-printed oral drug delivery systems can improve the delivery of pharmaceutical substances in the body, and the dynamic interaction between pharmaceutical ingredients, while providing personalized formulations, geometries, sizes, controlled release rates, and increasing time in the gastrointestinal tract. Advances in 3D printing for oral drug delivery systems have been investigated in terms of processes, materials, and effects. However, it is important to also consider other topics, such as the specific needs of the users to enhance drugs acceptability, the quality control processes due to the absence of approved guidelines, and the digitalization of the industry to respond to future challenges of the digital era; nevertheless, there are no studies that comprise these elements. To fill this gap, the aim of this research is to identify advances in terms of final end-user applications, quality assurance, user acceptability, and digital technologies for 3D-printed oral drug delivery systems. To accomplish this, a competitive technology intelligence (CTI) methodology was applied, where scientific literature was retrieved from the Web of Science covering the period from January 1, 1900, to May 1, 2023. For this task, a scientometric analysis was performed, and the main trends involving the previously mentioned elements were identified. In the first case, 3D-printed oral drug delivery systems are being designed for different purposes, including as anti-deterrent formulations to decrease the global problem of opioid abuse. For quality assurance, the results demonstrated the implementation of approaches like quality by design to increase the quality of the 3D-printed dosage forms. In the case of user acceptability, the interest in creating more attractive formulations was identified; for this, innovative technologies such as ColorJet 3D printing are being used. Lastly, regarding digital technologies, the importance of cyberattacks while sending the 3D-printed dosage form file to the 3D printer is highlighted; for this, cybersecurity systems are being studied. The outcomes of this study can add value to researchers, organizations, and investment firms interested in the R&D of novel and personalized treatments, and the areas of 3D printing, pharmaceutical, medical, and health.

Major advances in ophthalmology: emergence of bio-additive manufacturing

Journal of Intelligence Studies in Business, 2016

Important efforts to discover new ways to combat illnesses are being carried outworldwide. In thi... more Important efforts to discover new ways to combat illnesses are being carried outworldwide. In this sense, bio-additive manufacturing is an innovative technology that willrevolutionize the health industry, as it provides the possibility to develop three-dimensional biodevices, such as body tissues and even organs. This research explores the most novel inventionsof bio-additive manufacturing in ophthalmology. The main aim is to support the decisionmaking of the research community and the organizations involved in this industry. The majoradvances, organizations, research focuses and main countries involved in the ophthalmologyfield were identified. To accomplish this, a scientometric patent analysis was carried out usingadvanced data mining software and consultations with experts. Insights show a global researchtrend toward the development of lenses, followed by prosthesis and implants. Bio-additivemanufacturing is now in a nascent S-curve phase; however, important advances are beingcarried out.

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The attractiveness of 4D printing in the medical field: Revealing scientific and technological advances in design factors and applications

International Journal of Bioprinting, 2023

Currently, there is an increasing demand in the medical field for low-cost, high-quality products... more Currently, there is an increasing demand in the medical field for low-cost, high-quality products as well as personalized solutions, and different manufacturing methods are being investigated to provide innovative solutions. Four-dimensional (4D) printing is a promising technology that could overcome the challenges associated with the applications of three-dimensional printing in regenerative medicine and biomedical devices. A revolution is expected in this regard, and it is essential to keep abreast of the latest developments. Under this context, the purpose of this paper is to reveal scientific and technological advances of 4D printing in the medical field using a competitive technology intelligence (CTI) methodology. To this end, publications were analyzed from the Scopus database between January 1, 2017, and May 9, 2023. The main trends were identified for both design factors and applications. In the first case, the following were considered: 4D printing methods, external stimuli, materials, mathematical models, and interaction mechanisms. In contrast, in the second case, the applications of 4D printing involved were considered: drug delivery systems, stents, and scaffolds. The obtained design factors results included improvements in mechanical properties of hydrogels by adding magnetic nanoparticles, biopolyurethane, and other materials, the development of cell-friendly bioprinting methods to print cellular structures, and the use of theoretical-experimental approaches to predict shape deformation of structures. While for applications, results included advances in the development of expandable drug delivery systems, fabrication of stents for the treatment of vascular and tracheal stenosis, and the design of scaffolds to treat cartilage defects and bone regeneration. This study provides insights to researchers, academics, and companies involved in research and development as well as innovation that are looking for new solutions to improve health by incorporating breakthrough technologies such as 4D printing.

Evaluating the Impact of Technology Transfer from the Perspective of Entrepreneurial Capacity

Foresight and STI Governance, 2023

This paper examines the benefits of and barriers to technology transfers from academia to industr... more This paper examines the benefits of and barriers to technology transfers from academia to industry perceived by entrepreneurs and particularly associated with the dimensions of Entrepreneurial Capacity. This study is one of the first in which the analysis of the topic goes beyond the high-tech sectors. It is based on a survey of representatives of Small and Medium Enterprises (SMEs) dedicated to the production of Leather and Footwear in Peru. The main findings were that the Absorption Capability dimension had a positive relationship coefficient with the understanding of the benefits of and barriers to technology transfers, while the Networking Diversity dimension presented a negative relationship coefficient. Likewise, this study shows that the main barriers to technology transfer were the fear of information leaks and the lack of training. The results of this research can add value to decision makers in industry, academia, and government agencies interested in science and technology policies.

Additive Manufacturing: Importance and Challenges for Latin America

Anticipating Future Innovation Pathways Through Large Data Analysis, 2016

In this chapter, Rodríguez et al. (Res Educ 11(3):165–173, 2002) Competitive Technical Intelligen... more In this chapter, Rodríguez et al. (Res Educ 11(3):165–173, 2002) Competitive Technical Intelligence methodology is adapted and applied to an analysis of additive manufacturing technology. The global current stage of this technology and an assessment of its future potential are presented and compared with actual development in Latin America. Market information is also evaluated. Later, a scientometric patent and scientific literature analysis are used to compare global and regional circumstances in regard to this technology. The insights obtained from these assessments reveal that patent and research activity regarding additive manufacturing throughout Latin America is behind that of developed countries. However, some companies are making use of additive manufacturing in their current processes. A major adoption of this technology is expected to occur in Latin American as a result of the advancements in additive manufacturing.

De la Información a la Inteligencia Tecnológica: Un Avance Estratégico

VII Seminario Bianual Latinoamericano de Gestión Tecnológica, ALTEC,, 1997

Roadmapping towards sustainability proficiency in engineering education

International Journal of Sustainability in Higher Education, Feb 5, 2018

Purpose The purpose of this paper is to deliver a roadmap that displays pathways to develop susta... more Purpose The purpose of this paper is to deliver a roadmap that displays pathways to develop sustainability skills in the engineering curricula. Design/methodology/approach The selected approach to enrich engineering students with sustainability skills was active learning methodologies. First, a survey was carried out on a sample of 189 students to test the current sustainability literacy and determine the roadmap starting point. Next, a scientometric study regarding active learning methodologies was executed. A total of 2,885 articles and conference proceedings from the period 2013-2016 were retrieved from the Web of Science database. The records were then imported into text mining software to undergo a term clumping process. Annual knowledge clusters based on key terms were outputted. Finally, a roadmap was created by experts based on the annual knowledge clusters. Findings Four annual pathways were created along the roadmap to develop sustainability skills during the four-year college course in engineering. The first consisted on promoting a recycling campaign through a circular economy. The second aimed at creating educational videos regarding sustainability. The third reinforced reasoning and argumentative skills by preparing a debate on environmental issues. The last path assumed that the student is working in internship programs and prepared him/her to apply environmental management models to solve sustainability issues within the company. Research limitations/implications Roadmaps should be updated approximately every two years to reflect novelty. The proposed methodology shows an easy way to create them. Practical implications Results from this paper, as well as the proposed methodology, can be applied to any organization forming individuals: from primary school education to employee training programs in organizations. Social implications The development of sustainability skills has a direct, positive impact on professional decision-making and, ultimately, on the environment. Originality/value This paper presents a roadmapping process to develop sustainability competences throughout engineering college education.

Technology Roadmapping of Emerging Technologies: Scientometrics, Time Series Analysis and SAO-based Approach

7th Global TechMining Conference (GTM), Apr 8, 2017

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Development of a Customized Wrist Orthosis for Flexion and Extension Treatment Using Reverse Engineering and 3D Printing

IFMBE Proceedings, 2019

Hand disability implies impairment and limitation in daily activities, affecting patient’s life q... more Hand disability implies impairment and limitation in daily activities, affecting patient’s life quality. Broken bones, congenital conditions or cerebrovascular diseases frequently demand the use of structural support in the form of orthoses. Orthoses are categorized according to their mechanical functions in: static, static progressive or dynamic. While static orthoses are usually made of a single piece and do not allow movement, static progressive and dynamic orthoses are made of a main body with assembled with mechanical elements such as rods, pins, straps, springs, etc., thus allowing a limited amount of movement. Hand orthoses demand a high degree of personalization to suit patients’ anatomy and pathology. A new application of the reverse engineering is proposed. Here is described a new multidisciplinary method for the development of static progressive and dynamic orthoses for the hand for the rehabilitation of hand disabilities. The method involves the image acquisition of the patient’s anatomy and the mechanical design of the orthosis by Computer Aided Design (CAD) software. This method offers a high degree of personalization and the development of low volume hand orthoses with a reduction of weight at low cost by using 3D printing. The case presented on this paper is the design of an original dynamic orthosis for flexion and extension treatment of the wrist. The main body of the orthosis was designed using the data from Computer Tomography (CT) scan images and a CAD software to fit the hand anatomy. Mechanical elements were chosen to provide a variation from 0° up to 90° of extension, and up to 90° of flexion with mechanical resistance to assist in the improvement of the wrist flexor muscles strength.

Additive manufacturing knowledge incursion on orthopaedic devices : the case of hand orthoses

Proceedings of the International Conference on Progress in Additive Manufacturing, 2018

Additive manufacturing is growing rapidly in the health industry because of the superior advantag... more Additive manufacturing is growing rapidly in the health industry because of the superior advantages it has over conventional methods such as customization. From the vast applications of this technology, the development of orthopaedic devices represents an attractive opportunity. The orthopaedic field in particular is in dire need of new ways to adapt orthoses to individuals for hand rehabilitation, a common and growing problem around the world. This study aims to identify additive manufacturing research efforts for hand orthoses development. Scientific production from 2000 to 2016 in this domain was assessed. The use of additive manufacturing for hand orthoses creation was found to be scarce. Scientometrics tools were applied to identify the principal research focus, materials, additive manufacturing processes, and main institutions involved. Plastic materials, fuse deposition modelling (FDM) processes, and Solidworks software predominate in the scientific documents analysed. Loughborough University from the UK was found to be the institution with more publications. This research adds value to decision-making regarding R&D on this field.

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Disclosing Main authors and Organisations collaborations in bioprinting through network maps analysis

Journal of Biomedical Semantics, 2020

Background: Scientific activity for 3D bioprinting has increased over the past years focusing mai... more Background: Scientific activity for 3D bioprinting has increased over the past years focusing mainly on fully functional biological constructs to overcome issues related to organ transplants. This research performs a scientometric analysis on bioprinting based on a competitive technology intelligence (CTI) cycle, which assesses scientific documents to establish the publication rate of science and technology in terms of institutions, patents or journals. Although analyses of publications can be observed in the literature, the identification of the most influential authors and affiliations has not been addressed. This study involves the analysis of authors and affiliations, and their interactions in a global framework. We use network collaboration maps and Betweenness Centrality (BC) to identify of the most prominent actors in bioprinting, enhancing the CTI analysis. Results: 2088 documents were retrieved from Scopus database from 2007 to 2017, disclosing an exponential growth with an average publication increase of 17.5% per year. A threshold of five articles with ten or more cites was established for authors, while the same number of articles but cited five or more times was set for affiliations. The author with more publications was Atala A. (36 papers and a BC = 370.9), followed by Khademhosseini A. (30 documents and a BC = 2104.7), and Mironov (30 documents and BC = 2754.9). In addition, a small correlation was observed between the number of collaborations and the number of publications. Furthermore, 1760 institutions with a median of 10 publications were found, but only 20 within the established threshold. 30% of the 20 institutions had an external collaboration, and institutions located in and close to the life science cluster in Massachusetts showed a strong cooperation. The institution with more publications was the Harvard Medical School, 61 publications, followed by the Brigham and Women’s hospital, 46 papers, and the Massachusetts Institute of Technology with 37 documents. Conclusions: Network map analysis and BC allowed the identification of the most influential authors working on bioprinting and the collaboration between institutions was found limited. This analysis of authors and affiliations and their collaborations offer valuable information for the identification of potential associations for bioprinting researches and stakeholders.

Additive Manufacturing in Healthcare

Foresight and STI Governance, 2018

The presence of additive manufacturing (AM), in particular 3D printing, is relatively young, but ... more The presence of additive manufacturing (AM), in particular 3D printing, is relatively young, but dynamic field that is changing the face of many sectors. Additive production technologies provide wide opportunities for the creation of complex and personalized products and the reduction of time, labor, and other expenses. This paper will focus on AM in healthcare and identify the main areas for its application and the most popular materials. The period under analysis is from January 2005 to April 2015. The analysis involved an iterative search to establish the best queries for retrieving data and a patent analysis. The obtained results were assessed by experts in the field. Through this research, three main applications were identified with dental prosthetics being the most prolific. A wide range of materials were identified, where plastics predominate. Polyethylene was most frequently patented for vascular grafts and tendon replacements, while ceramics were found to be the most useful material for dental applications. Only a few patents disclosed the use of metals, titanium being the most prevalent. This research provides valuable insights for the advancement of additive manufacturing in healthcare applications.

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The last five years of Big Data Research in Economics, Econometrics and Finance: Identification and conceptual analysis

Procedia Computer Science, 2019

Today, the Big Data term has a multidimensional approach where five main characteristics stand ou... more Today, the Big Data term has a multidimensional approach where five main characteristics stand out: volume, velocity, veracity, value and variety. It has changed from being an emerging theme to a growing research area. In this respect, this study analyses the literature on Big Data in the Economics, Econometrics and Finance field. To do that, 1.034 publications from 2015 to 2019 were evaluated using SciMAT as a bibliometric and network analysis software. SciMAT offers a complete approach of the field and evaluates the most cited and productive authors, countries and subject areas related to Big Data. Lastly, a science map is performed to understand the intellectual structure and the main research lines (themes).

A bibliometric method for assessing technological maturity: the case of additive manufacturing

Scientometrics, 2018

While novel technologies have tremendous competitive potential, they also involve certain risks. ... more While novel technologies have tremendous competitive potential, they also involve certain risks. Maturity assessment analyzes how well a technological development can fulfill an expected task. The technology readiness level (TRL) has been considered to be one of the most promising approaches for addressing technological maturity. Nonetheless, its assessment requires opinions of the experts, which is costly and implies the risk of personal bias. To fill this gap, this paper presents a Bibliometric Method for Assessing Technological Maturity (BIMATEM). It is a repeatable framework that assesses maturity quantitatively. Our method is based on the assumption that each technology life cycle stage can be matched to technology records contained in scientific literature, patents, and news databases. The scientific papers and patent records of mature technologies display a logistic growth behavior, while news records follow a hype-type behavior. BIMATEM determines the maturity level by curve fitting technology records to these behaviors. To test our approach, BIMATEM was applied to additive manufacturing (AM) technologies. Our results revealed that material extrusion, material jetting, powder bed fusion and vat photopolymerization are the most mature AM technologies with TRL between 6 and 7, followed by directed energy deposition with TRL between 4 and 5, and binder jetting and sheet lamination, the least mature, with TRL between 1 and 2. BIMATEM can be used by competitive technology intelligence professionals, policymakers, and further decision makers whose main interests include assessing the risk of implementing new technologies. Future research can focus on testing the method with regard to altmetrics.

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Towards Future Customer Experience: Trends and Innovation in Retail

Foresight and STI Governance, 2016

Retail companies today face new challenges with more intensified competition due to the accelerat... more Retail companies today face new challenges with more intensified competition due to the accelerated pace of technological change, more sophisticated management practices, and industry consolidation. Hence, retail companies have shifted their focus from not only boosting sales but also to ways of attracting and retaining customers. This paper offers a new perspective on how to improve the performance of retail organizations by enhancing customer experience. It suggests that customer experience and use of technology are fundamental drivers of consumer loyalty. We propose a new shopping experience model based on a synergic combination of design thinking and marketing intelligence methodologies. The role of technology in customer satisfaction is also integrated into this novel approach. Based on this model, we developed a smartphone app and then applied it to a supermarket located in Monterrey, the third largest city in Mexico.We conclude that technology-based resources can contribute to improving interactions between the store and customers, supporting the latter to make decisions about purchases. However, regardless of how advanced the technology is, these solutions cannot guarantee adding high value to organizations unless an integrated context analysis is used and managers implement appropriate design strategies that factor in customer experiences.The current research has important implications for decision makers in business strategy, marketing intelligence, and strategic foresight, as well as retail practitioners.

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Effects of innovation management system standardization on firms: evidence from text mining annual reports

Scientometrics, 2017

Using a management formula to standardize innovation management can be thought of as deeply contr... more Using a management formula to standardize innovation management can be thought of as deeply contradictory, however, several successful firms in Spain have been certified under the pioneer innovation management standard UNE 166002. This paper analyzes the effects that standardization has in the attitudes and values as regard to innovation for a sample of firms by text-mining their corporate disclosures. Changes in the relevance of the concepts, co-word networks and emotion analysis have been employed to conclude that the effects of certification on the corporate behavior about innovation are coincident with the open innovation and transversalization concepts that UNE 166002 promotes.