Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimization, including pre-screened Content Block Lists, across Facebook and Instagram Feed and Reels.
Ensure a seamless end-to-end campaign optimization workflow with Quality Sync in Display & Video 360 IAS is pleased to share that we have integrated our Quality Sync pre-bid segment with Display & Video 360. Our unified pre-bid segment is designed...
OMD, a leading global media agency, used IAS Total Visibility to deliver an incredible 87% increase in add-to-cart rates. This case study shows how actionable insights can transform campaign performance. THE CHALLENGE OMD needed greater transparency into their media investments...
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