{"@attributes":{"version":"2.0"},"channel":{"title":"Builder Funnel Blog","link":"https:\/\/info.builderfunnel.com","description":"Get the most relevant tactics, tips, and tutorials to grow your remodeling or home building business and stay ahead of the competition.","language":"en","pubDate":"Wed, 04 Nov 2026 15:17:00 GMT","item":[{"title":"How Long Until Marketing Pays Off for Remodelers and Custom Home Builders?","link":"https:\/\/info.builderfunnel.com\/how-long-until-marketing-pays-off-for-remodelers-and-custom-home-builders","description":"
\n \"How <\/a> \n<\/div> \n

Your marketing is bringing in website traffic, leads are starting to come through, and you're spending money every month.<\/span><\/p>","category":["Inbound Marketing","Home Builder Marketing","Remodeler Business Growth"],"pubDate":"Wed, 04 Nov 2026 15:17:00 GMT","author":"spowell@builderfunnel.com (Spencer Powell)","guid":"https:\/\/info.builderfunnel.com\/how-long-until-marketing-pays-off-for-remodelers-and-custom-home-builders"},{"title":"How to Tell if Your Marketing Agency Is Doing Anything: A Self-Check for Remodelers and Custom Home Builders","link":"https:\/\/info.builderfunnel.com\/how-to-tell-if-your-marketing-agency-is-doing-anything","description":"

\n \"How <\/a> \n<\/div> \n

You sign the check every month. The report shows up right on time, full of green arrows and words like \"impressions\" and \"engagement.\" And the phone? It's ringing about as often as it did before you hired anyone. If that sounds familiar, hello, welcome to the right conversation.<\/p>","category":["Inbound Marketing","Home Builder Marketing","Remodeler Business Growth"],"pubDate":"Mon, 02 Nov 2026 21:45:17 GMT","author":"spowell@builderfunnel.com (Spencer Powell)","guid":"https:\/\/info.builderfunnel.com\/how-to-tell-if-your-marketing-agency-is-doing-anything"},{"title":"Why More Content Does Not Always Mean More Leads","link":"https:\/\/info.builderfunnel.com\/why-more-content-does-not-mean-more-leads","description":"

\n \"Why <\/a> \n<\/div> \n

A lot of builders and remodelers assume content marketing is simple. Publish more blogs. Post more often. Send more emails. Show up more.<\/span><\/p>","category":["Content Marketing","Inbound Marketing","Home Builder Marketing","Marketing","Construction Business"],"pubDate":"Thu, 15 Oct 2026 16:03:37 GMT","author":"spowell@builderfunnel.com (Spencer Powell)","guid":"https:\/\/info.builderfunnel.com\/why-more-content-does-not-mean-more-leads"},{"title":"What to Ask Before Hiring a Marketing Agency for Your Construction Company","link":"https:\/\/info.builderfunnel.com\/what-to-ask-before-hiring-a-construction-company-marketing-agency","description":"

\n \"What <\/a> \n<\/div> \n

 Hiring a marketing agency can mean handing over a meaningful chunk of your growth budget to people who will influence how homeowners find you, understand you, and eventually decide whether to call. <\/span> <\/p>","category":["Inbound Marketing","Home Builder Marketing","Marketing","Construction Business"],"pubDate":"Wed, 07 Oct 2026 19:25:30 GMT","author":"spowell@builderfunnel.com (Spencer Powell)","guid":"https:\/\/info.builderfunnel.com\/what-to-ask-before-hiring-a-construction-company-marketing-agency"},{"title":"DIY AI vs Freelancer vs Generalist Agency vs Specialist Agency","link":"https:\/\/info.builderfunnel.com\/diy-ai-vs-freelancer-vs-generalist-agency-vs-specialist-agency","description":"

\n \"DIY <\/a> \n<\/div> \n

If you are a remodeler, custom home builder, or contractor trying to grow, you have more marketing options than ever. You can use AI yourself. You can hire a freelancer. You can work with a generalist agency. You can hire a specialist agency that understands your industry.<\/span><\/p>","category":["Inbound Marketing","Home Builder Marketing","ai"],"pubDate":"Thu, 01 Oct 2026 13:51:46 GMT","author":"spowell@builderfunnel.com (Spencer Powell)","guid":"https:\/\/info.builderfunnel.com\/diy-ai-vs-freelancer-vs-generalist-agency-vs-specialist-agency"},{"title":"Why Cheap Marketing Gets Expensive Later","link":"https:\/\/info.builderfunnel.com\/why-cheap-marketing-gets-expensive-later","description":"

\n \"Why <\/a> \n<\/div> \n

You know the story all too well. Two contractors can both quote a kitchen remodel. Both proposals say, \u201ccabinets, countertops, flooring, electrical, plumbing.\u201d One costs dramatically less.<\/p> \n

That doesn't mean they're selling the same kitchen. Scope, craftsmanship, project management, materials, communication, problem prevention, warranty, experience, all the stuff behind the line items matters.<\/p>","category":["Inbound Marketing","SEO","Marketing","ai"],"pubDate":"Thu, 24 Sep 2026 17:53:24 GMT","author":"spowell@builderfunnel.com (Spencer Powell)","guid":"https:\/\/info.builderfunnel.com\/why-cheap-marketing-gets-expensive-later"},{"title":"Should You Use AI for Your Marketing or Hire an Agency?","link":"https:\/\/info.builderfunnel.com\/use-ai-marketing-or-hire-agency","description":"

\n \"Should <\/a> \n<\/div> \n

For $20 a month, you can now ask AI to do work businesses used to pay marketers thousands of dollars to produce. So\u2026why exactly would you still hire a marketing agency? It's a question worth sitting down to talk about. AI has changed marketing. That is not really up for debate anymore. <\/span><\/p> \n

A remodeler or custom home builder can now use AI to draft blogs, outline emails, summarize sales calls, create ad copy, brainstorm social posts, and build a first version of a landing page in minutes.<\/span><\/p>","category":["Marketing Tools","Marketing","ai"],"pubDate":"Fri, 18 Sep 2026 13:48:06 GMT","author":"spowell@builderfunnel.com (Spencer Powell)","guid":"https:\/\/info.builderfunnel.com\/use-ai-marketing-or-hire-agency"},{"title":"The 7 Best PPC Services for Remodeling Firms","link":"https:\/\/info.builderfunnel.com\/best-ppc-services-remodeling-firms","description":"

\n \"best <\/a> \n<\/div> \n

Most remodeling company owners I talk to have a complicated relationship with paid advertising. They've either never tried it, tried it and got burned, or are running campaigns right now and can't tell whether they're actually working.<\/p>","category":"Advertising","pubDate":"Fri, 19 Jun 2026 16:35:13 GMT","author":"spowell@builderfunnel.com (Spencer Powell)","guid":"https:\/\/info.builderfunnel.com\/best-ppc-services-remodeling-firms"},{"title":"We Gave Claude a Job. It Became Our Sales Coach.","link":"https:\/\/info.builderfunnel.com\/we-gave-claude-a-job-ai-sales-coach","description":"

\n \"AI <\/a> \n<\/div> \n
\n
\n
\n <\/div> \n <\/div> \n<\/div>","category":"ai","pubDate":"Wed, 17 Jun 2026 18:17:13 GMT","author":"spowell@builderfunnel.com (Spencer Powell)","guid":"https:\/\/info.builderfunnel.com\/we-gave-claude-a-job-ai-sales-coach"},{"title":"The Next Constraint in Construction: Why Talent Will Define the Next Decade","link":"https:\/\/info.builderfunnel.com\/next-constraint-in-construction-why-talent-will-define-the-next-decade","description":"
\n \"The <\/a> \n<\/div> \n

I\u2019ve spent the last decade at Builder Funnel<\/a> helping builders and remodelers grow through strategic digital marketing. We measure success the only way that matters: real, attributable ROI.<\/span><\/p> \n

After a few years, I noticed a prevailing pattern.<\/span><\/p> \n

The companies that figured out their marketing, the ones generating consistent leads, building strong pipelines, and closing more work, weren\u2019t struggling because of demand. They were struggling because of capacity. They couldn\u2019t hire fast enough, train people fast enough, or retain the team they had.<\/span><\/p>","category":["Professional Development","Building Culture","Construction Business"],"pubDate":"Tue, 07 Apr 2026 15:14:25 GMT","author":"drussell@builderfunnel.com (Danielle Russell)","guid":"https:\/\/info.builderfunnel.com\/next-constraint-in-construction-why-talent-will-define-the-next-decade"}]}}