Turning traffic into conversions with CRO.
Fiber client
Industry
Telecom
Goals
- Boost web conversions
- Improve site performance
- Build for long-term optimization
Challenge
In 2025, we saw an opportunity to take a long-term partner’s website to the next level. The challenge though wasn’t bringing more people in; it was converting the visitors they already had. So, we worked with their team to identify where users were dropping off and optimized the site experience to better guide visitors from interest to action.
- Multi-year partnership built around evolving performance strategy
- Aimed for smarter media decisions, not just additional media spend
- Opportunities to boost site conversion
Solution
We launched a full-scale Conversion Rate Optimization (CRO) strategy, starting with a Web Performance Assessment. Next were a combination of A/B tests, scalable blog content, and on-site optimizations. It all combined to make their high-traffic site a high-performing business cornerstone.
- Conducted full site audit to find improvements
- Executed site optimizations
- Set continual testing practices
Results
We turned steady organic visibility into big performance gains. The 2025 CRO program was so successful that our client has kept it going and embraced experimentation — testing, learning, and continuously improving for higher growth.
+116%
“check availability” clicks YoY
+95%
organic keywords YoY
+104%
conversion rate
+61%
organic impressions YoY
Related performance snapshots
