Stevens Aerospace
Taking a best-in-class aviation brand to new heights.
Industry
Lifestyle, Aviation
Stevens Aerospace has set the standard for excellence in aviation for over 70 years. As a well-established aerospace MRO with multiple locations, they’re known for quality service with a personal touch. Our mission was to help showcase these strengths through a refreshed web experience and employee-focused video content.
Goals
- Boost awareness
- Emphasize culture
- Enhance UI/UX
- Support recruitment
Challenge
Stevens Aerospace had built a reputation for their uniquely personal, relationship-driven approach to aircraft maintenance, but their website and branding weren’t doing it justice. The challenge was to highlight their decades of expertise while capturing the warm, human touch that truly set them apart.
Solution
A complete website overhaul and a series of employee spotlight videos. Featuring bold imagery and sophisticated design, we developed a welcoming web experience that put people at the forefront and captured that Stevens spark.
The idea
Warmth. Precision. Elevate people and highlight decades of excellence with a site that soars.
Here’s how we did it:
Hotjar heatmaps and session recording data
The goal of the new custom website we were building was to mirror the premium and effortless nature of the Stevens experience, as if users were being guided by a pro to find exactly what they needed. To make this happen, we used Hotjar heatmaps and session recordings to analyze user interactions. This allowed us to identify what was working, what needed improvement, and where to focus our efforts to optimize the user experience.
User personas and journey mapping
To further refine the user experience, we crafted detailed customer personas and mapped out unique journey scenarios. By viewing the site as a customer would, we identified specific gaps and pain points in the user flow and target areas for improvement.
Revamped layout and messaging
We created a clean, intuitive layout and approachable messaging that aligned with the Stevens brand, resulting in a more engaging user experience that reflected their values and reputation.
“Infinity was incredibly helpful with our website overhaul. The new site layout they put together is amazing, and the employee videos were a huge hit with our team and clients.”
— Marketing Manager
Standout employee spotlights
Since personalized service is central to the brand, our video production team a series of in-depth interviews that allowed Stevens employees to share their passion. In a single half-day shoot, we captured enough footage for four 30-second to one-minute videos and four 15-second versions.
The results
We didn’t just show what Stevens does — we showcased why they stand out. By focusing on personal stories and a user-friendly design, we successfully told their story in a way that no other MRO was doing, creating a distinctive digital presence that resonated with their audience. The results were immediate and impactful, and the Stevens team was thrilled.
+38%
total page views
+18%
total views per user
+249%
total link clicks
+47%
email contact clicks
+173%
average engagement time with services pages
Landon
Video Team Manager
Chris
Lead Copywriter