Driving high-impact leads with micro-audience precision targeting.
Window World of Knoxville
Industry
Home
Goals
- Increase lead quality
- Improve ad efficiency
- Maximize audience targeting precision
Challenge
Window World of Knoxville was already generating leads for its home remodeling company with a strong digital advertising campaign and robust audience data. But their strategy leaned on broad demographic targeting — and that limited how deeply their campaigns could connect with high-intent homeowners. We saw an opportunity to unlock more-precise targeting and boost performance from the same channels by sharpening audience focus and reducing inefficient spend.
Solution
Our media marketers zoomed in on Window World’s audience, using micromodel targeting to build dynamic “lookalike” audiences. These micro-audiences mirrored the characteristics and actions of Window World’s highest-potential customers and evolved over time, allowing campaigns to adapt and stay precise. The strategy was deployed across three awareness-forward tactics — CTV, paid social, and display.
Results
Six months into the micromodel approach, performance gains exceeded expectations and redefined what awareness channels could deliver. Micromodel audience targeting unlocked more value from the same media investments and delivered stronger efficiency across every channel.
+21%
paid social leads
+900%
CTV leads
+60%
display leads
-36%
cost per acquisition
Related performance snapshots
