eCommerce Analytics

Find Out Where Your Customers Are Coming From

Connect your sales to their referrers, landing pages, and campaigns using eCommerce analytics.

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Rated by our users, trusted by 100,000+ WordPress websites
New WooCommerce stats
Missing data means stagnating sales

Growing your eCommerce store is extremely difficult without knowing where your customers are coming from or which landing pages they're arriving at.

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Here's How eCommerce Analytics Help You Grow Your Store

Automatic integrations
Integrated with Top eCommerce Plugins

Just install and activate, and your eCommerce sales will be tracked automatically. Enjoy zero-configuration eCommerce tracking without touching any code.

WooCommerce Easy Digital Downloads FluentCart SureCart Paid Memberships Pro
eCommerce integrations
eCommerce metrics
Find Your Orders, Earnings Per Visitor, and More

The 8 eCommerce metrics are available in both the Quick Stats and the data table. Use the Toggle Stats button to show whichever ones you want, and save a new report to revisit this data in the future.

Orders Gross Sales Total Sales Conversion Rate Average Order Volume Earnings Per Visitor Refunds Refunded Amount
Ecommerce metrics available
Sales by referrer
Check How Many Sales Each Referrer is Driving

Sort your referrers by Orders or Net Sales to immediately see which sites are driving the most revenue. In a matter of seconds, you can have the info you need to refocus your marketing on the channels that work best for your business.

Find low-hanging fruit
If you sort your referrers by Conversion Rate, you can find sites that aren't sending many sales yet but convert really well. These can be excellent places to invest more of your marketing efforts into.
WooCommerce sales data
Landing pages
Discover Your Most Profitable Landing Pages

You already know which pages are bringing you the most visitors. Now, you can find which pages are bringing you the most sales.

This is especially useful for evaluating the profitability of blog posts and content marketing investments.

Landing page attribution
In the Pages report, sales are attributed to the landing page rather than the product page or checkout. This makes it possible to see which pages are generating new revenue.
WooCommerce landing pages
Campaign tracking
Tracks Sales from Each UTM Campaign

The eCommerce metrics are available in every report, including the Campaigns report. This lets you see the number of sales earned by each campaign link.

Whether you’re tracking paid ads, email newsletters, or social media posts, this integration makes it easy to find the marketing tactics that work best.

eCommerce sales from campaigns
Global conversion rate
See How Well Your Entire Store is Converting

The Conversion Rate metric can be checked for any individual page or referrer, but it can also be displayed in the Quick Stats. This gives you a global conversion rate for your store. In other words, the percentage of visitors who bought something.

Tracking this metric allows you to monitor how effectively your store turns visitors into customers.

WooCommerce conversion rate
Chart metrics
View Any Metric Over Time in the Chart

Plot the eCommerce metrics in the chart to see their performance over time. You can also compare them with other metrics like Views and Visitors to find interesting relationships and trends in the data.

Woocommerce chart quick stats
WooCommerce Customer Journey Box
Find the Referrer & Campaign of Any Sale

Visit any Order Details page and you’ll find the Customer Journey box in the sidebar. It can tell you what time the customer arrived at your website, the site they came from, the first page they landed on, and more.

Order referrer box with campaign data

We know how hard it is to grow a business

Making smart choices requires good data. That's why we built an analytics plugin that makes eCommerce tracking effortless, so you can get the data you need to be a confident decision maker.

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Rated 4.8 stars from over 140+ reviews
Trusted by over 100,000+ websites
Tested on WordPress 6.9

Here's What Our Customers are Saying

Loved by agencies and solopreneurs alike

“At Webdev.com, we utilize Independent Analytics for our websites, and we can't recommend it enough. This tool is incredibly useful and serves as an excellent alternative to Google Analytics, making it easier for our customers to access the insights they need. Highly recommended. A++”

Michael Fied
webdev.com
Verified Customer
Michael Fied

“I have a website and blog for my freelance editing business, and Independent Analytics is so much better for what I need than Google Analytics. It's easier and faster to find the data I want to see, and the aesthetics are miles better.”

Clara Carlson-Kirigin
prometheuseditorial.com
Verified Customer
Clara Carlson-Kirigin
Read more reviews →

Get Started

Follow these three easy steps
1
Choose a plan
Choose a plan based on the number of websites you need to install Independent Analytics Pro on.
2
Install on your site(s)
Independent Analytics Pro can be installed in seconds like any other WordPress plugin.
3
Start tracking sales
Check your stats and find out where your sales are coming from.
Choose a plan

Frequently Asked Questions

  • Toggle FAQ
    What eCommerce plugins does it integrate with?

    Independent Analytics Pro integrates with WooCommerce, FluentCart, SureCart, Easy Digital Downloads, and Paid Memberships Pro.

    Each integration works with zero configuration — just activate Independent Analytics Pro and your sales data starts showing up in the analytics.

  • Toggle FAQ
    Is there any configuration required?

    Nope! Unlike other analytics tools, IA Pro has direct integrations with the eCommerce plugins, so it tracks your sales and connects them with your visitor data automatically. No configuration is needed.

  • Toggle FAQ
    Does it show stats for pre-existing sales?

    Independent Analytics Pro can report on any sales that have taken place after the free version was installed. For instance, if you installed IA 30 days ago and upgraded to IA Pro today, you’ll be able to see data for eCommerce sales from the past 30 days. If you haven’t used the free version, then eCommerce sales tracking will start when Independent Analytics Pro is installed.

  • Toggle FAQ
    Can I see the referrer for specific orders?

    You can visit the User Journeys report to find the referrer and campaign for any individual order.

    For WooCommerce, you can also find this data in the Customer Journey box when viewing an individual order.

  • Toggle FAQ
    How do I track WooCommerce conversions without Google Analytics?

    Independent Analytics Pro automatically tracks WooCommerce orders, revenue, and conversion rates without using Google Analytics. As a WordPress plugin, it is able to integrate directly with WooCommerce, so it can track your sales automatically with zero configuration on your part. Just install the plugin, and eCommerce data starts appearing in every report, so you can see which referrers, landing pages, and campaigns are driving sales.

  • Toggle FAQ
    Can I see which landing pages generate the most WooCommerce revenue?

    Yes. Independent Analytics Pro attributes sales to the landing page the customer first arrived at. This means you can sort the Pages report by Orders or Total Sales to see which landing pages are driving the most revenue.

  • Toggle FAQ
    Can I track WooCommerce revenue by traffic source?

    Yes. Independent Analytics Pro adds columns like Orders, Total Sales, and Conversion Rate to the Referrer sreport, so you can sort the referrers by these metrics to find the ones generating the most sales.

Still have questions?

If you have any questions, you can click here to get instant answers from our AI Assistant, or email us directly via [email protected] to reach a real person.

Learn How the eCommerce Integrations Work

Follow this A-to-Z guide to learn all about the eCommerce integrations and how they will work on your site.
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Optimize Your Marketing with eCommerce Analytics
Get detailed tracking for your eCommerce store with Independent Analytics Pro
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Track clicks on any link on your website.
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Form Tracking
See where your form submissions are coming from.
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Overview Report
View data from all your reports in one place.
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Solo Reports
View reports for individual pages and traffic sources.
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Optimize Your Marketing with eCommerce Analytics
Get detailed tracking for your eCommerce store with Independent Analytics Pro
Click here to buy now

*You're fully covered by our 30-day money-back guarantee