The journal of Nepalese business studies, Dec 31, 2023
In this strategic human resource management era, employees are the most crucial components in the... more In this strategic human resource management era, employees are the most crucial components in the business world. Employers must consider how their workforce views the company and its brand. The study aims to explore employees' perception of employer branding in the Nepalese Insurance Industry. The study also examines the influence of employers' brands on employees' perceptions in the Nepalese industry sectors. The research obtained information from the 400 employees working in the insurance industry by using convenience sampling techniques. However, 44 were incomplete information, 31 were removed for validity, and 325 were applicable for analysis. The structured questionnaire was prepared based on a five-point Likert scale from strongly disagree to strongly agree to evaluate employees' perceptions. SPSS 20.0 software was used to assist in data analysis. Information was analyzed by descriptive analysis methods in which frequency analysis, cross tab, mean, and standard deviation were considered. The study's findings explained employees' favorable perceptions toward insurance companies' brands. The employer's branding highly impacted employees' perceptions. Employees had a favorable opinion of their organization when their overall employer branding score was high. Employees with higher education levels had a positive opinion of employer brands, but people with lower education levels had a negative perception. The majority of employees agree with the company brand. Therefore, there is a greater need for insurance companies to create strategies necessary to guarantee that their employees will stay in the same workplace in the future. Employer branding benefits an organization's recruiting efforts and lowers recruitment expenditures. Additionally, the research explains employers' brands helpful for staff retention and lower employee turnover rates. So, the employer brand may be used to categorize the necessary strategies.
This research paper aims to explore the phenomenon of impulse buying in the fashion retailer. The... more This research paper aims to explore the phenomenon of impulse buying in the fashion retailer. The study examines situational and personal factors to determine which factor was perceived as leading to more impulsive buying. The study considered a quantitative deductive research approach. Research questionnaires were proposed by visiting and distributing the customers with 350 valid responses for data collection by purposive sampling techniques. Only the Youth (Y) generation was considered for the research work. The results were constrained by the sampling strategy, sample size, and assessment of the influential variables. The purchase urge was more strongly influenced by situational factors rather than personal factors. Therefore, fashion retailers must carefully decide on situational factors to encourage customers to impulse purchase.
Bank and financial institutions require a method for assessing performance, considering some cruc... more Bank and financial institutions require a method for assessing performance, considering some crucial financial statistics, and identifying strengths and weaknesses. The "CAMEL" model is a effective tool for assessing the performance of bank and financial institution. This model studied Capital adequacy, Asset quality, Management quality, Earnings capacity, and Liquidity condition of sample banks. The study has made a modest attempt to use the CAMEL technique to examine the performance of three commercial banks in Nepal from 2011/12 to 2020/21. Rastriya Banijya Bank, a wholly government-owned, Nepal SBI Bank Limited (NSBIL) joint venture, and Prime Commercial Bank Limited (PCBL), privately owned, were considered as a sample banks for the analysis. The result explained that PCBL and NSBIL could keep their risk-weighted assets at more excellent Tier I and II capital levels, demonstrating their financial soundness. This also revealed that NSBIL could support a higher percentage of well-performing loans. RBBL, NSBIL, and PCBL, all BFIs maintained average returns on shareholder equity and returns on assets. It also found PCBL was first in terms of the ratio of liquid assets to total deposits, followed by NSBIL banks and RBBL. In light of this, this research will be tremendously instructive to academics, researchers, and bank management. They can utilize it to create a financial plan for the effectiveness of the bank performance as a whole.
The aim of this paper is to investigate the association and impact between online banking service... more The aim of this paper is to investigate the association and impact between online banking service practices on e-customer satisfaction, and e-customer loyalty. In addition, it aims to analyze mediating role of e-satisfaction to online banking service practices and e-loyalty. The research followed the E-S-QUAL model to measure the online banking service quality (OBSQL) by five dimensions: e-customer service, site of the organization, website efficiency, user-friendliness, security, and privacy. It is based on quantitative research approach with a structured questionnaire through primary data collection by stratified random sampling. Out of 475 questionnaires distributed, 384 usable questionnaires were used, and SPSS and AMOS were used to analyze. An exploratory factor analysis was used to confirm the online banking service quality dimensions and structural equation modeling was employed to estimate the parameters and structure. The result explained that the efficiency of the website ...
Banks and financial institutions have huge opportunities to capture high market share by satisfyi... more Banks and financial institutions have huge opportunities to capture high market share by satisfying customers' transforming attitudes and behaviour towards Internet banking. This paper examines customers' attitudes toward Internet banking and evaluates behavioural intentions regarding technology accessibility in Nepal. Based on the descriptive research design, 384 respondents were considered a sample for the survey. Information about customers' attitudes was gained by analyzing descriptive statistics. Mean, Standard deviation and cross-tab analysis were utilized to examine results. The result declared that 93% of Internet bank users felt it was more effective than traditional service, while the remaining users believed conventional banking was more efficient. It also found 51% of respondents used it for funds transfer and home banking via the Internet, and 71.6% of respondents agreed that online banking could access from anywhere. Organizing reports, scheduling payment...
Social media advertisement has a great influence on the consumer's perception. The research a... more Social media advertisement has a great influence on the consumer's perception. The research aims to understand the perception of customers toward social media marketing. Customers consider Facebook the finest social media, preferring it to Youtube, Whatsup, Instagram, and Tiktok for its interesting social media advertisements. Businesses and digital marketers require a deep understanding of how consumers interact with social media marketing to appreciate the consumer view of social media truly. The research goals were accomplished using a descriptive research methodology. The research sample was composed of 250 Kathmandu valley residents utilizing convenience sampling. It demonstrated that most respondents concurred that social media marketing offered consumers enough information. The least responders disagreed that the information wasn't clear and ineffective. However, the majority of respondents agreed that social media advertisements provide adequate information to custom...
Telecommunications have become a vital tool for the success of any business. The 21st-century tel... more Telecommunications have become a vital tool for the success of any business. The 21st-century telecommunication business has been described by hi-tech competition, which has brought attention to customer satisfaction. The study aimed to identify major influential dimensions that affect customer satisfaction. It was accompanied by a descriptive and causal research design and used a structured questionnaire as a survey instrument of the service quality (SERVQUAL) model. The population of this research covered all customers of the Telecommunication industry located at Kathmandu valley, and the sample considered 400 customers through convenience sampling techniques. The survey questionnaire was set in three sections with 38 questions of various types to collect data. The result showed a noteworthy strong positive relationship between service quality dimensions and customer satisfaction. It also revealed security was the major influential dimension of customer satisfaction, followed by t...
Employee satisfaction is essential for an organization's success and survival. Job satisfaction m... more Employee satisfaction is essential for an organization's success and survival. Job satisfaction measures how happy workforces are with their jobs and working environment. Many factors involve improving or maintaining high satisfaction rates, which wise insurance sectors would do well to implement. Employees' job satisfaction is a multidisciplinary concept that results from their perception of their jobs and the degree to which a good fit exists between them and the insurance sector. This study aims to examine the relationship between job satisfaction dimensions and employee performance, and it also explores how satisfaction influences employee performance in life insurance sectors. Descriptive and causal-comparative research designs were employed to examine the relationship and explore the dimensions. Data have been gathered from the 240 respondents through stratified sampling techniques and entered into SPSS version 20 for the analysis. The correlation result of the study clarified that there was a positive and significant relationship between job satisfaction constructs and employee performance. As per regression analysis, payroll had a higher influence on job performance than other factors and was positively significant. So, the payroll system affected employees satisfaction to increase their performances. It has also reported significant positive relationships between interpersonal relationships and employee performance. However, there was an insignificant relationship between working environment and job performance.
It is tough to forecast or assess an individual preference, but it is vital for marketers since i... more It is tough to forecast or assess an individual preference, but it is vital for marketers since it represents an essential step in understanding consumer choice. It is critical to determine brand preference based on the awareness of the customer. The primary objectives of this study are to assess how professional consumers prefer brands in the choice of mobile phones. Business people, private jobholders, government personnel, and farmers are considered professionals for this study. Other goals are to explore the relationship between brand popularity, price, product attributes, social influence, marketing communication, and brand preference and examine the impact of independent variables on brand preference. Data were obtained from the 150 samples of professionals in Kathmandu valley through convenience sampling techniques. A total of 200 questionnaires were circulated, with 179 being collected. From the collected questionnaires, 29 were invalid, while 150 were valid and entered into...
The COVID-19 pandemic has forced the closure of educational institutions worldwide. The study rep... more The COVID-19 pandemic has forced the closure of educational institutions worldwide. The study reports the students' perception of online learning during the COVID-19 pandemic. The research was constructed using a descriptive research design. Data were obtained from the 225 students of Tribhuvan University, Kathmandu University, Purbanchal University, Pokhara University, and RajarshiJanak University through simple random sampling techniques and entered into SPSS version 20 for the analysis. The result revealed that online learning was less effective than physical learning. The majority of respondents, 69% a teach university, state that online learning was less effective than physical learning. In contrast, 19% believe it was more successful, and 12% believe it was the same. It is probably due to a lack of genuine engagement and feelings of isolation that impeded online learning. However, M. Phil. and Ph.D. students were enthused about online learning. They considered online learn...
Nepal Telecommunication (NTC) and Ncell are the two main telecom players in Nepal at the moment. ... more Nepal Telecommunication (NTC) and Ncell are the two main telecom players in Nepal at the moment. Ncell has been primarily focused on offering Global System for Mobile (GSM) mobile lines, while NTC offers all types of phone services. Although NTC remains the countrys leading provider of total subscribers, Ncell recently overtook NTC as the countrys leading provider of GSM mobile lines. This study aims to assess customer satisfaction in two highly competitive Nepalese telecom industries and make a comparison based on service quality. Descriptive and inferential tools are used to draw the comparative analysis. The research identifies the security service quality dimension as the major dimension of both telecommunication networks. It also locates reliability service quality of the NTC network is highly correlated with customer satisfaction whereas the security of the Ncell network is highly correlated with customer satisfaction. Tangibles are a high effect on customer satisfaction of NT...
Marketers spend a massive amount on various media platforms to influence consumer behavior. Adver... more Marketers spend a massive amount on various media platforms to influence consumer behavior. Advertisement on every media platform has a different component that involves the Consumer for different purposes. Technological innovation has led to changes in Consumer's media habits. Hence, a deeper understanding of advertisements on various media platforms,and their implications on consumer behavior needs to be established. This study aims to examine the relationship between advertisement dimensions such as printing, broadband, outdoor and social media, and consumerpurchasingbehavior. Data were collected with the help of a structured questionnaire by email and direct interviews with the consumers located in Kathmandu valley. The findings revealed that the advertisement media dimensions had a strong correlation with consumer purchasing behavior. It also indicated that printing, outdoor and social media were statistically significant, and broadband media were found to be statistically ...
The Internet significantly influences people's beliefs and habits all around the world. As a ... more The Internet significantly influences people's beliefs and habits all around the world. As a result of this blessing, online shopping has flourished, influencing the lives of ordinary people. This research aims to learn more about how people shop for boutique products online and identify the major influential factors. The research was constructed using a positivist approach and a descriptive and causal research design. Data were obtained from the 325 samples of respondents at Kathmandu valley through convenience sampling techniques. A total of 450 structure questionnaires were distributed, and 360 were returned. 35 questionnaires were judged to be invalid, while the remaining 325 were referred to as valid questionnaires, entered into SPSS version 20 for the analysis. The result revealed that trust, firm reputation, and ease of use are significant at a 5percent level of significance. However, there was an insignificant relationship between price and online shopping behaviour. Fi...
The journal of Nepalese business studies, Dec 31, 2023
In this strategic human resource management era, employees are the most crucial components in the... more In this strategic human resource management era, employees are the most crucial components in the business world. Employers must consider how their workforce views the company and its brand. The study aims to explore employees' perception of employer branding in the Nepalese Insurance Industry. The study also examines the influence of employers' brands on employees' perceptions in the Nepalese industry sectors. The research obtained information from the 400 employees working in the insurance industry by using convenience sampling techniques. However, 44 were incomplete information, 31 were removed for validity, and 325 were applicable for analysis. The structured questionnaire was prepared based on a five-point Likert scale from strongly disagree to strongly agree to evaluate employees' perceptions. SPSS 20.0 software was used to assist in data analysis. Information was analyzed by descriptive analysis methods in which frequency analysis, cross tab, mean, and standard deviation were considered. The study's findings explained employees' favorable perceptions toward insurance companies' brands. The employer's branding highly impacted employees' perceptions. Employees had a favorable opinion of their organization when their overall employer branding score was high. Employees with higher education levels had a positive opinion of employer brands, but people with lower education levels had a negative perception. The majority of employees agree with the company brand. Therefore, there is a greater need for insurance companies to create strategies necessary to guarantee that their employees will stay in the same workplace in the future. Employer branding benefits an organization's recruiting efforts and lowers recruitment expenditures. Additionally, the research explains employers' brands helpful for staff retention and lower employee turnover rates. So, the employer brand may be used to categorize the necessary strategies.
This research paper aims to explore the phenomenon of impulse buying in the fashion retailer. The... more This research paper aims to explore the phenomenon of impulse buying in the fashion retailer. The study examines situational and personal factors to determine which factor was perceived as leading to more impulsive buying. The study considered a quantitative deductive research approach. Research questionnaires were proposed by visiting and distributing the customers with 350 valid responses for data collection by purposive sampling techniques. Only the Youth (Y) generation was considered for the research work. The results were constrained by the sampling strategy, sample size, and assessment of the influential variables. The purchase urge was more strongly influenced by situational factors rather than personal factors. Therefore, fashion retailers must carefully decide on situational factors to encourage customers to impulse purchase.
Bank and financial institutions require a method for assessing performance, considering some cruc... more Bank and financial institutions require a method for assessing performance, considering some crucial financial statistics, and identifying strengths and weaknesses. The "CAMEL" model is a effective tool for assessing the performance of bank and financial institution. This model studied Capital adequacy, Asset quality, Management quality, Earnings capacity, and Liquidity condition of sample banks. The study has made a modest attempt to use the CAMEL technique to examine the performance of three commercial banks in Nepal from 2011/12 to 2020/21. Rastriya Banijya Bank, a wholly government-owned, Nepal SBI Bank Limited (NSBIL) joint venture, and Prime Commercial Bank Limited (PCBL), privately owned, were considered as a sample banks for the analysis. The result explained that PCBL and NSBIL could keep their risk-weighted assets at more excellent Tier I and II capital levels, demonstrating their financial soundness. This also revealed that NSBIL could support a higher percentage of well-performing loans. RBBL, NSBIL, and PCBL, all BFIs maintained average returns on shareholder equity and returns on assets. It also found PCBL was first in terms of the ratio of liquid assets to total deposits, followed by NSBIL banks and RBBL. In light of this, this research will be tremendously instructive to academics, researchers, and bank management. They can utilize it to create a financial plan for the effectiveness of the bank performance as a whole.
The aim of this paper is to investigate the association and impact between online banking service... more The aim of this paper is to investigate the association and impact between online banking service practices on e-customer satisfaction, and e-customer loyalty. In addition, it aims to analyze mediating role of e-satisfaction to online banking service practices and e-loyalty. The research followed the E-S-QUAL model to measure the online banking service quality (OBSQL) by five dimensions: e-customer service, site of the organization, website efficiency, user-friendliness, security, and privacy. It is based on quantitative research approach with a structured questionnaire through primary data collection by stratified random sampling. Out of 475 questionnaires distributed, 384 usable questionnaires were used, and SPSS and AMOS were used to analyze. An exploratory factor analysis was used to confirm the online banking service quality dimensions and structural equation modeling was employed to estimate the parameters and structure. The result explained that the efficiency of the website ...
Banks and financial institutions have huge opportunities to capture high market share by satisfyi... more Banks and financial institutions have huge opportunities to capture high market share by satisfying customers' transforming attitudes and behaviour towards Internet banking. This paper examines customers' attitudes toward Internet banking and evaluates behavioural intentions regarding technology accessibility in Nepal. Based on the descriptive research design, 384 respondents were considered a sample for the survey. Information about customers' attitudes was gained by analyzing descriptive statistics. Mean, Standard deviation and cross-tab analysis were utilized to examine results. The result declared that 93% of Internet bank users felt it was more effective than traditional service, while the remaining users believed conventional banking was more efficient. It also found 51% of respondents used it for funds transfer and home banking via the Internet, and 71.6% of respondents agreed that online banking could access from anywhere. Organizing reports, scheduling payment...
Social media advertisement has a great influence on the consumer's perception. The research a... more Social media advertisement has a great influence on the consumer's perception. The research aims to understand the perception of customers toward social media marketing. Customers consider Facebook the finest social media, preferring it to Youtube, Whatsup, Instagram, and Tiktok for its interesting social media advertisements. Businesses and digital marketers require a deep understanding of how consumers interact with social media marketing to appreciate the consumer view of social media truly. The research goals were accomplished using a descriptive research methodology. The research sample was composed of 250 Kathmandu valley residents utilizing convenience sampling. It demonstrated that most respondents concurred that social media marketing offered consumers enough information. The least responders disagreed that the information wasn't clear and ineffective. However, the majority of respondents agreed that social media advertisements provide adequate information to custom...
Telecommunications have become a vital tool for the success of any business. The 21st-century tel... more Telecommunications have become a vital tool for the success of any business. The 21st-century telecommunication business has been described by hi-tech competition, which has brought attention to customer satisfaction. The study aimed to identify major influential dimensions that affect customer satisfaction. It was accompanied by a descriptive and causal research design and used a structured questionnaire as a survey instrument of the service quality (SERVQUAL) model. The population of this research covered all customers of the Telecommunication industry located at Kathmandu valley, and the sample considered 400 customers through convenience sampling techniques. The survey questionnaire was set in three sections with 38 questions of various types to collect data. The result showed a noteworthy strong positive relationship between service quality dimensions and customer satisfaction. It also revealed security was the major influential dimension of customer satisfaction, followed by t...
Employee satisfaction is essential for an organization's success and survival. Job satisfaction m... more Employee satisfaction is essential for an organization's success and survival. Job satisfaction measures how happy workforces are with their jobs and working environment. Many factors involve improving or maintaining high satisfaction rates, which wise insurance sectors would do well to implement. Employees' job satisfaction is a multidisciplinary concept that results from their perception of their jobs and the degree to which a good fit exists between them and the insurance sector. This study aims to examine the relationship between job satisfaction dimensions and employee performance, and it also explores how satisfaction influences employee performance in life insurance sectors. Descriptive and causal-comparative research designs were employed to examine the relationship and explore the dimensions. Data have been gathered from the 240 respondents through stratified sampling techniques and entered into SPSS version 20 for the analysis. The correlation result of the study clarified that there was a positive and significant relationship between job satisfaction constructs and employee performance. As per regression analysis, payroll had a higher influence on job performance than other factors and was positively significant. So, the payroll system affected employees satisfaction to increase their performances. It has also reported significant positive relationships between interpersonal relationships and employee performance. However, there was an insignificant relationship between working environment and job performance.
It is tough to forecast or assess an individual preference, but it is vital for marketers since i... more It is tough to forecast or assess an individual preference, but it is vital for marketers since it represents an essential step in understanding consumer choice. It is critical to determine brand preference based on the awareness of the customer. The primary objectives of this study are to assess how professional consumers prefer brands in the choice of mobile phones. Business people, private jobholders, government personnel, and farmers are considered professionals for this study. Other goals are to explore the relationship between brand popularity, price, product attributes, social influence, marketing communication, and brand preference and examine the impact of independent variables on brand preference. Data were obtained from the 150 samples of professionals in Kathmandu valley through convenience sampling techniques. A total of 200 questionnaires were circulated, with 179 being collected. From the collected questionnaires, 29 were invalid, while 150 were valid and entered into...
The COVID-19 pandemic has forced the closure of educational institutions worldwide. The study rep... more The COVID-19 pandemic has forced the closure of educational institutions worldwide. The study reports the students' perception of online learning during the COVID-19 pandemic. The research was constructed using a descriptive research design. Data were obtained from the 225 students of Tribhuvan University, Kathmandu University, Purbanchal University, Pokhara University, and RajarshiJanak University through simple random sampling techniques and entered into SPSS version 20 for the analysis. The result revealed that online learning was less effective than physical learning. The majority of respondents, 69% a teach university, state that online learning was less effective than physical learning. In contrast, 19% believe it was more successful, and 12% believe it was the same. It is probably due to a lack of genuine engagement and feelings of isolation that impeded online learning. However, M. Phil. and Ph.D. students were enthused about online learning. They considered online learn...
Nepal Telecommunication (NTC) and Ncell are the two main telecom players in Nepal at the moment. ... more Nepal Telecommunication (NTC) and Ncell are the two main telecom players in Nepal at the moment. Ncell has been primarily focused on offering Global System for Mobile (GSM) mobile lines, while NTC offers all types of phone services. Although NTC remains the countrys leading provider of total subscribers, Ncell recently overtook NTC as the countrys leading provider of GSM mobile lines. This study aims to assess customer satisfaction in two highly competitive Nepalese telecom industries and make a comparison based on service quality. Descriptive and inferential tools are used to draw the comparative analysis. The research identifies the security service quality dimension as the major dimension of both telecommunication networks. It also locates reliability service quality of the NTC network is highly correlated with customer satisfaction whereas the security of the Ncell network is highly correlated with customer satisfaction. Tangibles are a high effect on customer satisfaction of NT...
Marketers spend a massive amount on various media platforms to influence consumer behavior. Adver... more Marketers spend a massive amount on various media platforms to influence consumer behavior. Advertisement on every media platform has a different component that involves the Consumer for different purposes. Technological innovation has led to changes in Consumer's media habits. Hence, a deeper understanding of advertisements on various media platforms,and their implications on consumer behavior needs to be established. This study aims to examine the relationship between advertisement dimensions such as printing, broadband, outdoor and social media, and consumerpurchasingbehavior. Data were collected with the help of a structured questionnaire by email and direct interviews with the consumers located in Kathmandu valley. The findings revealed that the advertisement media dimensions had a strong correlation with consumer purchasing behavior. It also indicated that printing, outdoor and social media were statistically significant, and broadband media were found to be statistically ...
The Internet significantly influences people's beliefs and habits all around the world. As a ... more The Internet significantly influences people's beliefs and habits all around the world. As a result of this blessing, online shopping has flourished, influencing the lives of ordinary people. This research aims to learn more about how people shop for boutique products online and identify the major influential factors. The research was constructed using a positivist approach and a descriptive and causal research design. Data were obtained from the 325 samples of respondents at Kathmandu valley through convenience sampling techniques. A total of 450 structure questionnaires were distributed, and 360 were returned. 35 questionnaires were judged to be invalid, while the remaining 325 were referred to as valid questionnaires, entered into SPSS version 20 for the analysis. The result revealed that trust, firm reputation, and ease of use are significant at a 5percent level of significance. However, there was an insignificant relationship between price and online shopping behaviour. Fi...
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