Papers by muinah fadhilah
JIIP - Jurnal Ilmiah Ilmu Pendidikan
Tujuan penelitian ini untuk mengetahui Pengaruh Citra Merek, Electronic Word Of Mouth Dan Promosi... more Tujuan penelitian ini untuk mengetahui Pengaruh Citra Merek, Electronic Word Of Mouth Dan Promosi melalui Media Sosial terhadap Keputusan Pembelian Skincare MS Glow. Penelitian ini menggunakan metode penelitian kuantitatif. Populasi yang diambil adalah konsumen skincare MS Glow yang ada di Program Studi Manajemen Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa dengan teknik pengambilan sampel yang digunakan non-probability sampling dimana teknik yang dipakai adalah purpose sampling dengan sampel yang berjumlah 119 responden. Hasil penelitian ini menunjukkan bahwa 1) citra merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. 2) Electronic word of mouth memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. 3) Promosi melalui media sosial memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. 4) Citra merek, electronic word of mouth, dan promosi melalui media sosial memiliki pengaruh positif dan signifikan secara simultan t...
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi
Tujuan penelitian ini adalah untuk mengetahui pengaruh Brand Ambassador dan Online Customer Revie... more Tujuan penelitian ini adalah untuk mengetahui pengaruh Brand Ambassador dan Online Customer Review terhadap Keputusan Pembelian yang dimediasi oleh minat beli pada e-commerce Shopee sehingga nantinya dapat menjadi referensi dalam dunia e-commerce. Penelitian ini dilakukan di Kabupaten Kebumen dengan sampel sebanyak 100 responden. Variabel yang digunakan dalam penelitian ini meliputi Brand Ambassador dan Online Customer Review sebagai variabel independen sedangkan keputusan pembelian merupakan sebagai variabel dependen dan minat beli menjadi variabel mediasi. Data yang digunakan dalam penelitian ini adalah data primer, diperoleh jawaban responden yang dikumpulkan dengan bantuan kuesioner. Penelitian ini menggunakan Structural Equation Modeling (SEM) dan diuji menggunakan SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa Brand Ambassador tidak berpengaruh secara signifikan terhadap Minat Beli dan keputusan pembelian, Online Customer Review berpengaruh secara signifikan terhadap Min...
Jurnal Manajemen DIVERSIFIKASI, Sep 6, 2021
Jesya (Jurnal Ekonomi & Ekonomi Syariah), 2021
This study aims to determine (1) the effect of brand image on purchasing decisions for Xiaomi sma... more This study aims to determine (1) the effect of brand image on purchasing decisions for Xiaomi smartphones, (2) the effect of features on purchasing decisions for Xiaomi smartphones, (3) the effect of product quality on purchasing decisions for Xiaomi smartphones, and (4) the influence of brand image, features, and product quality on purchasing decisions for Xiaomi smartphones. This research used a quantitative approach. The population in this study were consumers who used Xiaomi smartphones. The sampling technique used purposive sampling with a sample size of 112 people. The data collection method used a questionnaire. This research uses data quality test, classical assumption test, multiple linear regression analysis and hypothesis testing. The results of this study indicate that the brand image variable has a positive and significant effect on purchasing decisions. The feature variable has no effect on purchasing decisions. Product quality variables have a positive and significant...
Sustainable Competitive Advantage, Oct 8, 2020
Purpose-The purpose of this paper is to investigate the factors that influence small and medium e... more Purpose-The purpose of this paper is to investigate the factors that influence small and medium enterprises(SMEs). In addition,it examines thei mpact of social media on firm sales performance of the SMEs. Design/methodology/approach-This study examined the influence of social media, social network, marketing linking capability and its subsequent impact on sales performance. Statistical analyses were based on the data collected, through survey questionnaire from 367 SMEs in Indonesian. Structural Equation Model (SEM) method was used to test the hypotheses. Findings-the results show that social media positively affect social network, social network and marketing linking capability positively affect sales performance in the context of small and mediumsized enterprises. In addition, the results of this study also show that social network mediates the relationship between social media and sales performance. This study is limited in selection of samples.The sample only covered one community of SME in Indonesian which limits generalizability of the findings. Managerial implications are provided regarding the potential power social media, social network and marketing linking capability has on sales performance.
Jurnal Produktivitas, 2021
This study aims to determine that influence on celebrity endorser, brand image and product qualit... more This study aims to determine that influence on celebrity endorser, brand image and product quality on buying decisions. The research method uses non probability sampling method. The research sample was 100 active undergraduate students at Sarjanawiyata Tamansiswa University Yogyakarta and then the data were processed using descriptive analysis, validity test, reliability test, normality test, multicollinearity test, heteroskesdacity test, and multiple linear regression. The results show that, celebrity endorser has a significance value of 0.004 and product quality has a significance value of 0.000 then celebrity endorser and product quality have effect on buying decisions. However, brand image not gives effect on buying decisions as evidenced by a significance value of 0.645. The results of the F test show simultaneously celebrity endorser, brand image, product quality that affects on buying decision a significance value of 0.000 is obtained.
Jurnal Ekonomi Balance, 2021
This study aims to determine the effect of product quality, product design and promotion partiall... more This study aims to determine the effect of product quality, product design and promotion partially and simultaneously on iPhone product purchase decisions on students in Yogyakarta. This research included correlational research. The population of this research was all Yogyakarta students who have bought iPhone products and iPhone users. The research sample was 100 respondents. Data collection techniques used a questionnaire. Data analysis technique used descriptive statistical test, classical assumption test used normality test, multicollinearity test, and heteroscedasticity test, and hypothesis test using multiple regression analysis. The results showed that there was a positive and significant effect of product quality, product design and promotion partially and simultaneously on the purchasing decisions of iPhone products for students in Yogyakarta.
Journal Competency of Business, Jul 2, 2018
This study aims to determine: (1) the effect of information quality, risk perception, and trust o... more This study aims to determine: (1) the effect of information quality, risk perception, and trust on purchasing decisions on Tokopedia consumers in Bantul Regency (2) the effect of information quality on purchasing decisions on Tokopedia consumers in Bantul Regency (3) the effect of risk perceptions on decisions purchases at Tokopedia consumers in Bantul Regency (4) the effect of trust on purchasing decisions on Tokopedia consumers in Bantul Regency. This research is a quantitative research. The population in this study are consumers who have purchased products or goods for at least the last six months on Tokopedia. The sampling technique used purposive sampling with a total of 100 respondents. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple regression. The results showed that: (1) there was a positive and significant influence on the quality of information on purchasing decisions at Tokopedia, as evidenced by the t-count value of 3.138; the significance value is 0.002 <0.05; and a regression coefficient of 0.214; (2) there is a positive and significant impact on risk perceptions on purchasing decisions on Tokopedia, as evidenced by the t value of 4,750; the significance value is 0.000 <0.05; and a regression coefficient of 0.479; (3) there is a positive and significant effect of trust on purchasing decisions on Tokopedia, as evidenced by the t value of 2.227; the significance value is 0.028 <0.05; and a regression coefficient of 0.128; (5) there is a positive influence on information quality, risk perception, and trust in purchasing decisions on Tokopedia, as evidenced by the calculated F value of 20.096 with a significance of 0.00 <0.05.
JURNAL ILMIAH EDUNOMIKA, 2021
This study aims to analyze the effect of customer value and brand image on customer satisfaction ... more This study aims to analyze the effect of customer value and brand image on customer satisfaction of Pos Indonesia expedition services for students of the Faculty of Economics, University of Sarjanawiyata Tamansiswa Yogyakarta. This research is a field research which aims to see the relationship between variables. The sampling method is nonprobability, and the sampling technique uses accidental sampling and the sample used is 336 respondents. Data were analyzed using multiple linear regression. The results showed that customer value had a positive and significant effect on customer satisfaction. Brand image has a positive and significant effect on customer satisfaction. Customer value and brand image simultaneously have a positive and significant effect on customer satisfaction.
Tujuan penelitian ini adalah untuk mengembangkan model peran kemampuan inovasi di UKM dan mengata... more Tujuan penelitian ini adalah untuk mengembangkan model peran kemampuan inovasi di UKM dan mengatasi perbedaan yang ada dengan menjembatani perbedaan hasil penelitian dengan memasukkan variabel kemampuan pemasaran sebagai mediasi antara kemampuan inovasi dengan kinerja perusahaan. Metodologi dalam penelitian ini menggunakan responden dalam penelitian ini manajer pemasaran atau pemilik dengan sampel 115 responden. Data dianalisis dengan menggunakan pendekatan analisis structural equation modeling (SEM). Kesimpulan dari hasil Analisis kemampuan inovasi berpengaruh signifikan terhadap kemampuan pemasaran, orientasi kewirausahaan berpengaruh signifikan terhadap kinerja perusahaan, kemampuan inovasi tidak berpengaruh signifikan terhadap kinerja perusahaan dan kemampuan pemasaran tidak berpengaruh signifikan terhadap kinerja perusahaan. Keterbatasan sampel dari perusahaan manufaktur terbatas pada usaha mikro,kecil dan menengah dari satu wilayah Jawa Tengah dan jumlah sampel yang masih rela...
Journal Competency of Business, 2018
This research was conducted to determine the effect of consumer safety and information quality on... more This research was conducted to determine the effect of consumer safety and information quality on purchasing decisions through trust in fashion products in shopee. The location of this research is in Yogyakarta. The population of this research is shopee users in Yogyakarta. A sample of 100 respondents was taken using the accidential sampling technique. The data collection method used a questionnaire. The analysis used is multiple linear analysis with the results of the study showing that consumer security has a significant effect on trust, information quality has a significant effect on trust, consumer security has no significant effect on purchasing decisions, information quality has no significant effect on purchasing decisions, trust has a significant effect on consumer confidence. Security can explain the indirect relationship between consumer security and information quality with purchasing decisions.
Sustainable Competitive Advantage, 2015
In this paper, we propose to resolve the contraversy results of emperical research on the influen... more In this paper, we propose to resolve the contraversy results of emperical research on the influence of Entrepreneurial Orientation on Firm Performance. The results showed that Entrepreneurial Orientation has no significant effect on Firm Performance, but Entrepreneurial Orientation has positive and significant effect on Innovation Speed. Innovation Speed has no significant effect on Firm Performance. Adaptability capability has positive and significant effect on Firm Performance. Thus, these finding can’t answer the controversy about the influence of Entrepreneurial Orientation on Firm Performance. Keywords : Entrepreneurial Orientation, Innovation Speed, Adaptability capability and Firm Performance.
This study aims to develop the effect of perceived benefit, product consumers trust on online buy... more This study aims to develop the effect of perceived benefit, product consumers trust on online buying decisions through purchase intention as mediating variable. The research population is consumers who make online purchases. The samples of this research are 371 respondents. Structural Equation Modeling (SEM) method was used to test the hypotheses. The results showed that Perceived benefit and Product consumers trust positively influence purchase intention, which in turn positively impact sales performance The limitations of this study do not distinguish between the cultural and lifestyle differences of each consumer and do not concrentrate on certain product. Future research should divide the sample with cultural and consumers’ lifestyles differees.
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis, 2021
This study is aimed at recognizing the motivational, entrepreneurial ducation and personality has... more This study is aimed at recognizing the motivational, entrepreneurial ducation and personality has on entrepreneurial interests. The study consists of three dependent variables, which are motivational, entrepreneurial education, personality and one independent variable in entrepreneurship intrest. The population in the study are students of Sarjanawiyata university economics students with a sample of over 100 research model respondents using a quantitative analysis. Results show that a positive influence between motivations for entrepreneurial interests, there is no influence between entrepreneurial education variables ovr entrepreneurial interests, there is a positive influence personality between entreprnurial interests.Keyword: entrepreneurship education, personality, interest in entrepreneurship.
Penelitian ini bertujuan untuk mengetahui : (1) Pengaruh Kualitas Produk terhadap Keputusan Pembe... more Penelitian ini bertujuan untuk mengetahui : (1) Pengaruh Kualitas Produk terhadap Keputusan Pembelian Minuman Frestea. (2) Pengaruh Citra Merek terhadap Keputusan Pembelian Minuman Frestea. (3) Pengaruh Kualitas dan Citra Merek terhadap Keputusan Pembelian Minuman Frestea. Populasi penelitian ini adalah konsumen Minuman Frestea di Fakultas Ekonomi UST Yogyakarta. Sampel diambil sebanyak 100 responden dengan menggunakan teknik purposive sampling. Data dikumpulkan dengan kuesioner sebagai metode pengambilan data. Sesudah data disebar kepada responden, data kuesioner digunakan untuk uji validitas dan reabilitas dengan menggunakan aplikasi SPSS 24. Teknik Analisis data yang digunakan adalah Analisis Deskriptif Statistik, Uji Prasyarat Analisis, Analisis Regresi Linier Berganda, Uji Hipotesis, dan Koefisien Determinasi. Hasil dari penelitian ini adalah : (1) Kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian dengan nilai regresi sebesar 0,625 dan tingkat sig...
This study aims to examine the effect of product quality, service quality and web design on custo... more This study aims to examine the effect of product quality, service quality and web design on customer satisfaction. The sample used in this study is Shopee consumers who are students of the Faculty of Economics, University of Sarjanawiyata Tamansiswa. Sampling using purposive sampling method and obtained as many as 110 respondents. This study uses multiple regression analysis. The results showed that product quality had a positive effect on customer satisfaction. Service quality has no effect on customer satisfaction. Web design has a positive effect on customer satisfaction. Keywords: Product Quality; Service Quality; Web Design; Customer Satisfaction
J-MAS (Jurnal Manajemen dan Sains), 2021
The purpose of this study was to address the gaps in the results of previous studies regarding th... more The purpose of this study was to address the gaps in the results of previous studies regarding the effect of market orientation and product creativity on competitive advantage by adding an intervening variable, namely product innovation. This research is located in Bantul Regency, involving 100 respondents who act as owners or managers of IKM Crafts. The sampling technique used was the method Consecutive Sampling. The model analysis technique and hypothesis testing used by researchers is the Partial Least Square (PLS) analysis with SmartPLS 3.3.3 software, while the mediation analysis uses the Sobel test. The results obtained in this study indicate that market orientation has a significant effect on product innovation and competitive advantage; Product creativity has a significant effect on product innovation but not significant on competitive advantage. The results of the single-test analysis show that product innovation is able to significantly mediate the effect of product creati...
JBE (Jurnal Bingkai Ekonomi), 2021
Dahulu berbelanja di toko offline sangat diminati oleh konsumen. Seiring dengan berkembangnya tek... more Dahulu berbelanja di toko offline sangat diminati oleh konsumen. Seiring dengan berkembangnya teknologi, banyak perusahaan yang mengembangkan dan memfasilitasi online store kecil dengan dibuatnya E-Commerce. Salah satunya adalah Lazada. Penelitian ini dilakukan untuk mengetahui pengaruh kualitas produk, desain produk, dan promosi terhadap keputusan pembelian pada E-Commerce Lazada baik secara simultan maupun secara parsial. Penelitian ini bersifat deskriptif dengan data kuantitatif. Data yang digunakan adalah data primer yang diperoleh dari kuesioner. Hasil penelitian ini menunjukkan bahwa pengujian hipotesis secara parsial hanya variabel kualitas produk (X1) dan promosi (X3) yang berpengaruh secara signifikan terhadap keputusan pembelian (Y). Sedangkan, variabel desain produk (X2) tidak berpengaruh secara signifikan terhadap keputusan pembelian (Y). Sedangkan, pengujian secara simultan kualitas produk (X1), desain produk (X2), dan promosi (X3) berpengaruh secara bersama sama terha...
The objective of the study was to examine the influence between OPPO smartphone Product Attribute... more The objective of the study was to examine the influence between OPPO smartphone Product Attributes and the Word of Mouth of OPPO smartphones on purchasing decisions. The sampling technique in this study was using purposive sampling technique. The object in this study was OPPO smartphone users (students) Yogyakarta with a sample size of 92 respondents. This object is an OPPO smartphone user who accidentally meets the researcher and this object is in accordance with the researchers' criteria to be used as a data source. The testing is done with a hypothesis to determine whether or not an effect of variable X1 and variable X2 on variable Y. The results of this study prove that product attributes do not significantly influence the purchasing decisions. Word of Mouth has a significant effect on purchasing decisions. This proves that there is a simultaneous influence on the Word of Mouth and product attributes on purchasing decisions.
Bisman (Bisnis dan Manajemen): The Journal of Business and Management, 2020
The purpose of this study was to examine direct and indirect effects of an integrated model of se... more The purpose of this study was to examine direct and indirect effects of an integrated model of servicescape and communication quality upon customer loyalty, and considered customer satisfaction as intervening variable. This study used a causal design. The main data used in this study are primary data collected through the circulation of questionnaires to the respondents BTPN bank customers in Yogyakarta. The sampling technique using purposive sampling method to determine the sample based on the consideration of researchers. Data Analysis used Partial Least Square (PLS) yaitu SEM berbasis variance, dengan software SmartPLS. Based on the analysis it can be concluded that: the result of study supports the influence of servicescape to customer satisfaction, supports the influence of servicescape to customer loyalty, supports the influence of communication quality to customer satisfaction, supports the influence of communication quality to customer loyalty, supports the influence of cust...
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Papers by muinah fadhilah