In this paper we investigated the sources of "Buy Romanian" attitude. Weformulated thre... more In this paper we investigated the sources of "Buy Romanian" attitude. Weformulated three constructs namely Buy Romanian, nationalism andinternationalism and we measured them by developing three scales. Thescales were included in a questionnaire that was administered to 110respondents. Performing statistical analysis, the results showed us that BuyRomanian is influenced by the general opinion toward the Romanianproducts and by nationalism orientation. There is no correlation among BuyRomanian and internationalism. These findings are useful because in orderto stimulate buying behavior of Romanian products by Romanian consumers,it is necessary to spot the deepest motivations.
The aim of the paper is to evaluate the influence of the financial crisis and corruption on the c... more The aim of the paper is to evaluate the influence of the financial crisis and corruption on the corporate social behaviour of Romanian organisations. Starting from the reference literature on financial crisis, corruption and corporate social responsibility, this article is an investigation of the impact that financial crisis and corruption characteristics have on the corporate social responsibility of the organisations. Our research underpins quantitative and qualitative methodology based on the outcomes of the HeRmeS international project.
Converting knowledge or intellectual capital into long-term business value is, in practice, a far... more Converting knowledge or intellectual capital into long-term business value is, in practice, a far more difficult process than in theory. While developing and implementing knowledge or intellectual capital philosophy’s in management processes, companies experience difficulties in measuring the contribution of their intangibles to business results and, what is more critical, companies fail in their efforts to reproduce the conditions and the processes that have unlocked the value creation potential of their intangibles. The challenge for corporations in the coming years is to identify all the elements of their value creation cycle (their strategically important tangible and intangible resources) and how these must flow, interact and contribute to sustain the organic development of the organization and significantly enhance its value creation capabilities. Without a method and instruments to identify the inter-relationships and the conversion process between intangible assets – knowled...
The present paper aims to identify and analyze the factors (both favorable and inhibitory) which ... more The present paper aims to identify and analyze the factors (both favorable and inhibitory) which determine entrepreneurship in the context of the returnee migration and the economic and social impact of entrepreneurship in a specific Romanian context. In order to fulfill these goals, we have collected a set of data through an online survey, which was answered by 92 migrants, which after a period of time spent abroad (for work or studies), returned to Romania and opened their own business. The results of the study are showing that the returnees perceive the Romanian business environment as having many barriers for entrepreneurs. Because of this, many of our respondents are showing a clear intention to leave the country again.
The present paper’s goal were: analysing the relationship between the personalityprofile (determi... more The present paper’s goal were: analysing the relationship between the personalityprofile (determined using the Myers-Briggs Type Indicator) and the team role (established with the Belbin Test), identifying the possible correlations between the two and studying the way in which these correlations are influencing the relationships between the team members and the efficiency with which they are fulfilling their tasks. The present research is exploratory and due to its characteristics, the sampling has not been probability-based. Thus, the sample is composed of the members of the executive board of AIESEC Craiova, a non-governmental organisation, active in the youth-work field. Our endeavour is focusing on problem which has been sparsely researched in the best: the analysis of the management team’s performance through two models, which have not been thoroughly studied together (Myers-Briggs Type Indicator and Belbin Team Roles)
In this paper we intend to capture and to explain the role of brands as strategic assets. We disc... more In this paper we intend to capture and to explain the role of brands as strategic assets. We discussed the role of the brands in the Ansoff matrix and then we realized a study regarding the use of brands in correlations with the strategies utilized by the Romanian companies. The results showed that managers are not fully aware of the brands potential in attending strategic goals. Because of the increasing role of the brands, they can be considered as strategic assets capable to ensure differentiation and competitive advantage of the organizations. The brands are the leading force that can bring together the general strategy of the enterprise, the human resources, the production operations and the marketing policies.
The Impact of Corporate Sustainability Strategies on the Financial Performance of Romanian Companies in the Context of Green Marketing
The current research paper aims at making a comprehensive analysis of the current green marketing... more The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability strategies implemented on their financial performance. The research of business sustainability strategies in 31 top performing companies in Romania is conducted by analyzing their green marketing initiatives, the ability to communicate online current and past Corporate Sustainability (CS) actions (substantive action) and their future commitments towards green marketing (symbolic action). The authors also analyzed the impact of companies’ dimensions on their green performance and commitment, substantiating that the size of a company is a significant influential factor. The analysis of the impact of substantive and symbolic action on the financial performance of the companies shows that there is no...
The manager’s leadership styles define the way a manager acts behaves and takes decisions in cert... more The manager’s leadership styles define the way a manager acts behaves and takes decisions in certain situations and has a direct influence upon the employees’ well-being. In a small and medium enterprise setting, unlike in a large enterprise, the employees are feeling the influence of the leadership style in a much more direct and personal way, due to the small number of hierarchical levels and the constant interaction between the owner/manager and the employees. The present paper focuses on analyzing how the employees of SMEs from Oltenia and Muntenia Regions of Romania perceive their superiors’ leadership styles. In order to meet this goal, we have used a 21 question survey, based on which we could determine the leadership style (Autocratic, Democratic or Laissez-faire) of the superior, as it is perceived by each respondent. The survey has been applied on a sample of cca. 300 employees from small and medium enterprises from Oltenia, and approximately 130 responses have been used i...
In this paper we investigated the sources of “Buy Romanian” attitude. We formulated three constru... more In this paper we investigated the sources of “Buy Romanian” attitude. We formulated three constructs namely Buy Romanian, nationalism and internationalism and we measured them by developing three scales. The scales were included in a questionnaire that was administered to 110 respondents. Performing statistical analysis, the results showed us that Buy Romanian is influenced by the general opinion toward the
The focus of this article is the evaluation of the knowledge and the degree of implementation of ... more The focus of this article is the evaluation of the knowledge and the degree of implementation of the corporate social responsibility in Romanian organisations. The main point of our research was to evaluate the current status of the corporate social responsibility in Romania and to elaborate a series of recommendations which should promote both the social responsibility at a national level according to the strategic objective state in 2002 in Lisbon -this objective stated the fact that the European economy -and also the Romanian economy as a EU Member State -should become a competitive and dynamic economy, characterized by economic, sustainable development and a qualitative and quantitative improvement of the working conditions and by a real social cohesion.
The scholarly literature in the ethics field approaches the ethical management issue in different... more The scholarly literature in the ethics field approaches the ethical management issue in different areas such as accounting, retail, banking, public institutions or private companies. The subject of sports managers' ethics is not very well highlighted in the national literature, as "sports industry" is constantly evolving. Sports have a strong impact on the national culture, influencing the values of millions of spectators and participants. The definition of sports given by the Council of Europe is "all forms of physical activity which, through more or less organized participation, aim at expressing or improving physical and psychological condition, the development of social relationships or obtaining positive results in all levels competitions". In this paper we conducted a study on managerial ethics tools within sports clubs. The used methodology involved the intersection of the main current stage of knowledge and the formulation of new judgments. The study identified and highlighted the major role of the manager of sports clubs in providing the framework for the manifestation of ethical behaviors.
The aim of the paper is to evaluate the influence of the financial crisis and corruption on the c... more The aim of the paper is to evaluate the influence of the financial crisis and corruption on the corporate social behaviour of Romanian organisations. Starting from the reference literature on financial crisis, corruption and corporate social responsibility, this article is an investigation of the impact that financial crisis and corruption characteristics have on the corporate social responsibility of the organisations. Our research underpins quantitative and qualitative methodology based on the outcomes of the HeRmeS international project.
Being confronted with a series of technological, economic and social problems in the context of t... more Being confronted with a series of technological, economic and social problems in the context of the market economy, the Romanian enterprises have come to be aware of the necessity of personalizing the management practices for the human resources, the social responsibility and the social audit in spite of the fact that there are some clear regulations in the Romanian legislation. The study enabled the evaluation of the impact of promoting the Social Responsibility on the competitiveness of the companies from four large activity sectors from the Oltenia Region: automobile, petroleum sector, construction materials, production and transport of electric energy.
Since January 2020 Elsevier has created a COVID-19 resource centre with free information in Engli... more Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre -including this research content -immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
In this paper we investigated the sources of "Buy Romanian" attitude. Weformulated thre... more In this paper we investigated the sources of "Buy Romanian" attitude. Weformulated three constructs namely Buy Romanian, nationalism andinternationalism and we measured them by developing three scales. Thescales were included in a questionnaire that was administered to 110respondents. Performing statistical analysis, the results showed us that BuyRomanian is influenced by the general opinion toward the Romanianproducts and by nationalism orientation. There is no correlation among BuyRomanian and internationalism. These findings are useful because in orderto stimulate buying behavior of Romanian products by Romanian consumers,it is necessary to spot the deepest motivations.
The aim of the paper is to evaluate the influence of the financial crisis and corruption on the c... more The aim of the paper is to evaluate the influence of the financial crisis and corruption on the corporate social behaviour of Romanian organisations. Starting from the reference literature on financial crisis, corruption and corporate social responsibility, this article is an investigation of the impact that financial crisis and corruption characteristics have on the corporate social responsibility of the organisations. Our research underpins quantitative and qualitative methodology based on the outcomes of the HeRmeS international project.
Converting knowledge or intellectual capital into long-term business value is, in practice, a far... more Converting knowledge or intellectual capital into long-term business value is, in practice, a far more difficult process than in theory. While developing and implementing knowledge or intellectual capital philosophy’s in management processes, companies experience difficulties in measuring the contribution of their intangibles to business results and, what is more critical, companies fail in their efforts to reproduce the conditions and the processes that have unlocked the value creation potential of their intangibles. The challenge for corporations in the coming years is to identify all the elements of their value creation cycle (their strategically important tangible and intangible resources) and how these must flow, interact and contribute to sustain the organic development of the organization and significantly enhance its value creation capabilities. Without a method and instruments to identify the inter-relationships and the conversion process between intangible assets – knowled...
The present paper aims to identify and analyze the factors (both favorable and inhibitory) which ... more The present paper aims to identify and analyze the factors (both favorable and inhibitory) which determine entrepreneurship in the context of the returnee migration and the economic and social impact of entrepreneurship in a specific Romanian context. In order to fulfill these goals, we have collected a set of data through an online survey, which was answered by 92 migrants, which after a period of time spent abroad (for work or studies), returned to Romania and opened their own business. The results of the study are showing that the returnees perceive the Romanian business environment as having many barriers for entrepreneurs. Because of this, many of our respondents are showing a clear intention to leave the country again.
The present paper’s goal were: analysing the relationship between the personalityprofile (determi... more The present paper’s goal were: analysing the relationship between the personalityprofile (determined using the Myers-Briggs Type Indicator) and the team role (established with the Belbin Test), identifying the possible correlations between the two and studying the way in which these correlations are influencing the relationships between the team members and the efficiency with which they are fulfilling their tasks. The present research is exploratory and due to its characteristics, the sampling has not been probability-based. Thus, the sample is composed of the members of the executive board of AIESEC Craiova, a non-governmental organisation, active in the youth-work field. Our endeavour is focusing on problem which has been sparsely researched in the best: the analysis of the management team’s performance through two models, which have not been thoroughly studied together (Myers-Briggs Type Indicator and Belbin Team Roles)
In this paper we intend to capture and to explain the role of brands as strategic assets. We disc... more In this paper we intend to capture and to explain the role of brands as strategic assets. We discussed the role of the brands in the Ansoff matrix and then we realized a study regarding the use of brands in correlations with the strategies utilized by the Romanian companies. The results showed that managers are not fully aware of the brands potential in attending strategic goals. Because of the increasing role of the brands, they can be considered as strategic assets capable to ensure differentiation and competitive advantage of the organizations. The brands are the leading force that can bring together the general strategy of the enterprise, the human resources, the production operations and the marketing policies.
The Impact of Corporate Sustainability Strategies on the Financial Performance of Romanian Companies in the Context of Green Marketing
The current research paper aims at making a comprehensive analysis of the current green marketing... more The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability strategies implemented on their financial performance. The research of business sustainability strategies in 31 top performing companies in Romania is conducted by analyzing their green marketing initiatives, the ability to communicate online current and past Corporate Sustainability (CS) actions (substantive action) and their future commitments towards green marketing (symbolic action). The authors also analyzed the impact of companies’ dimensions on their green performance and commitment, substantiating that the size of a company is a significant influential factor. The analysis of the impact of substantive and symbolic action on the financial performance of the companies shows that there is no...
The manager’s leadership styles define the way a manager acts behaves and takes decisions in cert... more The manager’s leadership styles define the way a manager acts behaves and takes decisions in certain situations and has a direct influence upon the employees’ well-being. In a small and medium enterprise setting, unlike in a large enterprise, the employees are feeling the influence of the leadership style in a much more direct and personal way, due to the small number of hierarchical levels and the constant interaction between the owner/manager and the employees. The present paper focuses on analyzing how the employees of SMEs from Oltenia and Muntenia Regions of Romania perceive their superiors’ leadership styles. In order to meet this goal, we have used a 21 question survey, based on which we could determine the leadership style (Autocratic, Democratic or Laissez-faire) of the superior, as it is perceived by each respondent. The survey has been applied on a sample of cca. 300 employees from small and medium enterprises from Oltenia, and approximately 130 responses have been used i...
In this paper we investigated the sources of “Buy Romanian” attitude. We formulated three constru... more In this paper we investigated the sources of “Buy Romanian” attitude. We formulated three constructs namely Buy Romanian, nationalism and internationalism and we measured them by developing three scales. The scales were included in a questionnaire that was administered to 110 respondents. Performing statistical analysis, the results showed us that Buy Romanian is influenced by the general opinion toward the
The focus of this article is the evaluation of the knowledge and the degree of implementation of ... more The focus of this article is the evaluation of the knowledge and the degree of implementation of the corporate social responsibility in Romanian organisations. The main point of our research was to evaluate the current status of the corporate social responsibility in Romania and to elaborate a series of recommendations which should promote both the social responsibility at a national level according to the strategic objective state in 2002 in Lisbon -this objective stated the fact that the European economy -and also the Romanian economy as a EU Member State -should become a competitive and dynamic economy, characterized by economic, sustainable development and a qualitative and quantitative improvement of the working conditions and by a real social cohesion.
The scholarly literature in the ethics field approaches the ethical management issue in different... more The scholarly literature in the ethics field approaches the ethical management issue in different areas such as accounting, retail, banking, public institutions or private companies. The subject of sports managers' ethics is not very well highlighted in the national literature, as "sports industry" is constantly evolving. Sports have a strong impact on the national culture, influencing the values of millions of spectators and participants. The definition of sports given by the Council of Europe is "all forms of physical activity which, through more or less organized participation, aim at expressing or improving physical and psychological condition, the development of social relationships or obtaining positive results in all levels competitions". In this paper we conducted a study on managerial ethics tools within sports clubs. The used methodology involved the intersection of the main current stage of knowledge and the formulation of new judgments. The study identified and highlighted the major role of the manager of sports clubs in providing the framework for the manifestation of ethical behaviors.
The aim of the paper is to evaluate the influence of the financial crisis and corruption on the c... more The aim of the paper is to evaluate the influence of the financial crisis and corruption on the corporate social behaviour of Romanian organisations. Starting from the reference literature on financial crisis, corruption and corporate social responsibility, this article is an investigation of the impact that financial crisis and corruption characteristics have on the corporate social responsibility of the organisations. Our research underpins quantitative and qualitative methodology based on the outcomes of the HeRmeS international project.
Being confronted with a series of technological, economic and social problems in the context of t... more Being confronted with a series of technological, economic and social problems in the context of the market economy, the Romanian enterprises have come to be aware of the necessity of personalizing the management practices for the human resources, the social responsibility and the social audit in spite of the fact that there are some clear regulations in the Romanian legislation. The study enabled the evaluation of the impact of promoting the Social Responsibility on the competitiveness of the companies from four large activity sectors from the Oltenia Region: automobile, petroleum sector, construction materials, production and transport of electric energy.
Since January 2020 Elsevier has created a COVID-19 resource centre with free information in Engli... more Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre -including this research content -immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
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