Papers by juniterk kwamboka
International journal of social science and humanities research, Jan 24, 2024
This study examines the moderating effect of social media on online reviews and consumer purchasi... more This study examines the moderating effect of social media on online reviews and consumer purchasing intentions in Kenya. Data were collected from a convenient sample of his 304 consumers who had made previous purchases based on online reviews. The results show that online reviews have a significantly positive impact on consumer purchasing intentions. Additionally, social media platforms can positively influence consumer purchasing intention, amplifying the impact of online reviews. However, the relationship between online reviews and consumer purchasing intention has been moderated by social media, with less impact for consumers who use social media platforms more. These findings suggest that Kenyan businesses and marketers should monitor and act on online reviews on social media platforms to increase their influence on consumer purchasing intentions. Additionally, businesses should target consumers who are less likely to use social media platforms to maximize the impact of online reviews on purchasing intention.
International Journal of Research in Business and Social Science (2147- 4478), 2020
The use of Facebook as a social media platform has been cited to revolutionize the performance of... more The use of Facebook as a social media platform has been cited to revolutionize the performance of different brand and firms globally. The performance of the products and brands has been attributed to the creation of Facebook media brand communities, whose level of engagement influences consumer product outcomes. This study attempted to establish to what extend Facebook social media brand communities and brand engagement on brand trust. The study established that the three attributes of Facebook brand communities positively influenced consumer brand engagement (shared consciousness (?=1.52, p=0.001), shared rituals (?=1.44, p=0.001), obligations to society (?=2.11, p=0.001). The study further established that social media brand engagement positively influenced brand trust. The study recommends that firms should effectively increase their product and brand promotion and engagement through Facebook.
International journal of business ecosystem & strategy, Oct 20, 2019
Despite the theoretical foundation that links Transformational leadership (TFL) with innovation b... more Despite the theoretical foundation that links Transformational leadership (TFL) with innovation behavior, previous studies have overlooked on Transformational leadership and innovation behavior at the individual level relationship but paid less attention to how transformational leadership qualities of top leaders would advance innovative work behavior within the organizational setting. To date, the impact of Transformational leadership at a top executive level on employee's innovative work behavior (IWB) within an organizational setting has not been dealt with in-depth. However, using transformational leadership theory, this study uncovers the pivotal role of innovation culture (IC) and managerial innovation (MI) in the relationship between CEO transformational leadership and employee's innovation behavior in SMEs. A cross-sectional design with a total of 434 employees from 24 SMEs operating from Rwanda was analyzed using structural equation modelling to evaluate the relationship between the variables developed in the study. The findings of this study support our hypothesized model.
International Journal of Business Ecosystem & Strategy (2687-2293), 2019
Despite the theoretical foundation that links Transformational leadership (TFL) with innovation b... more Despite the theoretical foundation that links Transformational leadership (TFL) with innovation behavior, previous studies have overlooked on Transformational leadership and innovation behavior at the individual level relationship but paid less attention to how transformational leadership qualities of top leaders would advance innovative work behavior within the organizational setting. To date, the impact of Transformational leadership at a top executive level on employee’s innovative work behavior (IWB) within an organizational setting has not been dealt with in-depth. However, using transformational leadership theory, this study uncovers the pivotal role of innovation culture (IC) and managerial innovation (MI) in the relationship between CEO transformational leadership and employee’s innovation behavior in SMEs. A cross-sectional design with a total of 434 employees from 24 SMEs operating from Rwanda was analyzed using structural equation modeling to evaluate the relationship bet...
Advances in Computer Science : an International Journal, 2016
This paper provides an evaluation of the current status of e-government implementation in Tanzani... more This paper provides an evaluation of the current status of e-government implementation in Tanzania by examining websites for ministries and government agencies. The data used to analyze fifty one websites for ministries and government agencies were qualitative and quantitative as well. The results were compared with indicators for Tanzania e-government implementation framework. The findings depicted out that the level of e-government implementation was in the stages of digital presence and interaction. The study is useful in improving the implementation of e-government in Tanzania.
International Journal of Research in Business and Social Science (2147-4478), Dec 3, 2018
This paper examined the role of supervisor gossip on subordinate job performance. The paper hypot... more This paper examined the role of supervisor gossip on subordinate job performance. The paper hypothesized that supervisor's negative and positive gossip influence employee job engagement which in subsequently affects employee job performance. Dyadic research design was used to collect data from a sample of 228 employees and supervisors from Kwa Zulu Natal Government Municipality, South Africa. The employees completed the questionnaire items on supervisor gossip and job engagement, while their supervisors completed the questionnaire items on employee job performance. Data collection was done in three waves. The study established that positive superior gossip positively and significantly influenced employee job engagement, which positively improved employee job performance; while negative superior gossip had a positive, but insignificant effect on employee job engagement. The study was limited by the multicultural nature of the municipality as well as the causality issues and common method biases associated with research design. Having managed to utilize Social Exchange Theory (SET) in disentangling the supervisor-subordinate reciprocal communication web, the study proposes that supervisors should inculcate effective strategies of utilizing both positive and negative gossip in the workplace so as to increase positive employee outcomes. Negative gossip will cause tension, stress and mistrust among employees, while positive gossip will lead to creation of workplace antagonism and competition. This study attempted to assess the implication of supervisor gossip on employee job engagement and performance in the public service sector, whose employees are characterized with high job security as compared to their peers in the private sector.
International Journal of Research in Business and Social Science (2147-4478)
An important objective of business research is to understand how organizational practices can inf... more An important objective of business research is to understand how organizational practices can influence consumer attitude and behaviors in order to help achieve organizational goals via consumer purchase intention. It was proposed and found in this study that consumers perceptions of certain Corporate Social Irresponsible (CSI) practices serves as antecedents of consumer purchase intention (PI) via corporate reputation (CR) and consumer attitude (CA). On the one hand, this finding may help understand the “black box” between CSI practices and PI. On the other hand, while CR refers to customers’ evaluations of the reputation of the organization and CSI represent a significant channel the organization uses to channel its irresponsible behavior to the community, CR and CA literature have not comprehensively examined the effect of CSI practices on consumers CA and CR beliefs. The findings in the hierarchical regression from a sample of 455 consumers of products in a large corporate organ...
Conference Presentations by juniterk kwamboka
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Papers by juniterk kwamboka
Conference Presentations by juniterk kwamboka