Consumer behaviour can be examined as it is a decision making process of an individual when consu... more Consumer behaviour can be examined as it is a decision making process of an individual when consumer engaged in evaluating, acquiring, using or disposing goods/services. The decision making is basically depend on two important aspects that are the consumers expected amounts of satisfaction and the resources that are available to him for spending.
Consumer behaviour can be examined as it is a decision making process of an individual when consu... more Consumer behaviour can be examined as it is a decision making process of an individual when consumer engaged in evaluating, acquiring, using or disposing goods/services. The decision making is basically depend on two important aspects that are the consumers expected amounts of satisfaction and the resources that are available to him for spending.
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