Papers by gloria agyapong
Journal of Business & Enterprise Development, Oct 1, 2020
This study examined factors that influence consumers' purchase intentions of counterfeit kente pr... more This study examined factors that influence consumers' purchase intentions of counterfeit kente products. Employing a quantitative approach and a systematic random sampling technique, self-administered questionnaires were used to collect data from 379 households within the Kwabre-East District. Pearson Correlation and Regression were the statistical tools used to test the postulated hypotheses. The findings indicated that informative susceptibility, as a social factor, has a positive significant effect on consumers' purchase intention. Social characteristics, as a composite variable, has a positive effect on purchase intention towards counterfeit kente products. Again, among the personality factors, price consciousness and value consciousness had a direct effect on purchase intention. Personal factors also had a positive effect on purchase intention towards counterfeit kente products. The results imply that manufacturers and marketers of original kente products should create awareness of the original and authentic kente products and their impact on the economy. Sellers should also initiate promotional programmes that would divert the attention of consumers from the counterfeit kente to the genuine kente cloth. With informative susceptibility having a significant influence on purchase intention, sellers of the original kente can also fall on opinion leaders who play important role as points of reference for consumers who may have little or no knowledge about the differences of the kente cloth. Thus, since opinion leaders serve as reference groups because they are deemed to have expert knowledge of the differences between original and counterfeit kente products, consumers perception are also expected to change in terms of developing positive attitude towards original products and negative attitudes towards counterfeit.
Academic Leadership: The Online Journal, 2011
Journal of Business & Enterprise Development, Mar 15, 2021
This study examined factors that influence consumers' purchase intentions of counterfeit kente pr... more This study examined factors that influence consumers' purchase intentions of counterfeit kente products. Employing a quantitative approach and a systematic random sampling technique, self-administered questionnaires were used to collect data from 379 households within the Kwabre-East District. Pearson Correlation and Regression were the statistical tools used to test the postulated hypotheses. The findings indicated that informative susceptibility, as a social factor, has a positive significant effect on consumers' purchase intention. Social characteristics, as a composite variable, has a positive effect on purchase intention towards counterfeit kente products. Again, among the personality factors, price consciousness and value consciousness had a direct effect on purchase intention. Personal factors also had a positive effect on purchase intention towards counterfeit kente products. The results imply that manufacturers and marketers of original kente products should create awareness of the original and authentic kente products and their impact on the economy. Sellers should also initiate promotional programmes that would divert the attention of consumers from the counterfeit kente to the genuine kente cloth. With informative susceptibility having a significant influence on purchase intention, sellers of the original kente can also fall on opinion leaders who play important role as points of reference for consumers who may have little or no knowledge about the differences of the kente cloth. Thus, since opinion leaders serve as reference groups because they are deemed to have expert knowledge of the differences between original and counterfeit kente products, consumers perception are also expected to change in terms of developing positive attitude towards original products and negative attitudes towards counterfeit.
CSR, sustainability, ethics & governance, 2023
The Future of Entrepreneurship in Africa
International Journal of Procurement Management
Journal of Financial Services Marketing
Palgrave Studies of Marketing in Emerging Economies, 2022
European Business Review
Purpose The purpose of this study was to examine the extent to which organisational capabilities ... more Purpose The purpose of this study was to examine the extent to which organisational capabilities do impact the performance of small- and medium-sized enterprises (SMEs) in Ghana. Design/methodology/approach A cross-sectional survey design was used for the study. Data was collected from 306 SMEs from different sectors of the economy. The partial least square structural equation modelling was used to analyse the relationships between organisational capabilities and SMEs’ performance measured by their financial viability. Findings The findings reveal as predicted that four out of the five organisational capabilities tested were indeed important predictors of SMEs’ financial viability. Specifically, managerial capability, supply chain capability, operations capability and marketing capability were found to positively and significantly impact SMEs’ financial viability. The findings further reveal that firm size does not moderate the relationship between these capabilities and financial v...
Palgrave Studies of Public Sector Management in Africa, 2022
Cogent Economics & Finance
Journal of Business and Enterprise Development (JOBED)
The study analysed the dynamics of necessity-driven entrepreneurs, using the sociological approac... more The study analysed the dynamics of necessity-driven entrepreneurs, using the sociological approach to start-ups. The paper explored the risk appetite and the entrepreneurial potential of those involved in the street hawking business. Utilising the sequential transformative design, structured interviews were used to collect data from 306 street hawkers in Accra, Kumasi, and Cape Coast. Subsequently, 25 follow-up interviews were conducted, using a structured interview guide. Data were collected over ten months due to the complex nature of the respondents of the study. Descriptive statistics and texts were used to analyse the data. The results indicated that the majority of the respondents had only basic education or no formal education. Furthermore, the respondents were mostly women and young people without formal jobs nor any means of livelihood. The study has implications for policy on education, especially basic and adult education, as several of the respondents barely have basic e...
Microfinance has been a key development tool, and despite the current keen competition within the... more Microfinance has been a key development tool, and despite the current keen competition within the sub-sector, it continues to grow within the African sub-region. The microfinance sector has over the years thrived and developed into its current state through the help of various reforms in the financial services sector. Due to the increase in the number of microfinance firms in Ghana over the last decade, the monopoly enjoyed by the formal financial sector is being broken with increased competition and the provision of variety of financial products to meet both the financial and non-financial needs of the less privileged. This article discusses some activities related to the provision of micro credits including their products, clients, sustainability, and management issues.
Journal of Cleaner Production
Customer retention is an important element of any banking strategy in today’s increasingly compet... more Customer retention is an important element of any banking strategy in today’s increasingly competitive environment. This study examined the impact of retention factors that influence consumers ’ decisions to stay with Ghana Commercial Bank within the Agona Swedru Municipal area. The descriptive survey design was used for the research. Simple random sampling and self administered questionnaires were utilised to obtained data from 480 customers of the bank. Correlation and regression techniques were used to examine the relationships between customer satisfaction, service quality, customer trust, customer commitment, switching barrier factors and customer retention. The results revealed that on the whole, switching barrier emerged as the most significant factor influencing customer retention. This was followed by customer commitment and customer trust. The study recommends that management of the bank should pay attention to customer commitment by investing more into customer relationsh...
The study investigated the relationship between marketing capabilities and performance of microfi... more The study investigated the relationship between marketing capabilities and performance of microfinance firms in Ghana. The design employed for the study was the descriptive and explanatory. Data were randomly collected from managers of 520 microfinance firms by means of a questionnaire. Altogether, 333 usable questionnaires were obtained. Data were analysed, using partial least squares, a version of structural equation modelling. The variables used have strong loadings (above.50), showing that the indicators have been explained by the underlying latent variables. The independent variables (innovation/product capabilities, market sensing capabilities and CRM capabilities) were found to be positively related to performance. It is suggested that microfinance firms lay more emphasis on improving their customer relationship management strategies since it is the most significant in improving performance.
Over the past decades, growing trends in social media, e-literacy and globalisation have led to t... more Over the past decades, growing trends in social media, e-literacy and globalisation have led to the increased use of electrical and electronic equipment (EEE) in offices, schools, homes, hospitals and other institutions. Although, there are more efforts at introducing diversity, innovation and increased use of EEE, there had been limited effort at managing the end?of?life of these electronic devices. Evidence from previous research showed that the management of the end of life of electronic waste is highly dominated by Micro, Small and Medium Sized Enterprises (MSMEs) in the informal sector who employ more crude technology in their operations. This exploratory study therefore, sought to examine the activities of corporate bodies and MSMEs (formal and informal) in the e-waste sector in the Accra and Kumasi Metropolitan Areas in Ghana. Data was collected via questionnaires and interview from randomly selected respondents in the two metropolises. Results reveal that even though corpora...
Business logic for green marketing has been largely operational or technical; however, some execu... more Business logic for green marketing has been largely operational or technical; however, some executives see environmental opportunities as a major source of revenue growth. Levels of pollution are relatively low in developed countries, as a result of stringent regulations, the greening of most industries, and the relocation of most polluting activities to emerging market economies. To some extent, the greening of the developed world has been successful as most of its consumers are enlightened and appreciate a green environment. The situation is however different in most developing economies/emerging markets. This conceptual paper examined the greening concept by discussing the increasing concern for environmentally safe packages and products, greening the marketing strategy as well as what should be avoided in developing green marketing programmes. It is concluded that environmental sustainability is not simply a matter of compliance but the need for businesses accept the fact that...
Uploads
Papers by gloria agyapong