Kindle Fire is a major device that has been introduced in the UK tablet industry and its currentl... more Kindle Fire is a major device that has been introduced in the UK tablet industry and its currently performing well in the market as it continues to squeeze a substantial market share. The market opportunities that can be deduced are; increased technology innovation and the fast growing tablets industry. The threats are economy downfall, extensive competition and rise of substitutes for Kindle Fire Tablets. Kindle Fire strengths are; increased innovation, superior quality of tablets, superior branding and well organised retail strategy. However, Kindle Fire faces one major weakness in that their Kindle Fire is highly priced. Kindle Fire specific, measurable, Attainable, relevant and time based objectives outline the manner in which the company will strategize in the UK tablets industry in order to realise competitive advantage. Kindle Fire market segmenting should be based on age demographic of individuals within 25-45 age brackets. The market targeting should use the segmentation age group in order to tap in or focus on young professionals and middle level managers who are mostly in this bracket. In regard to market positioning, Kindle Fire should use perceptual map tool in realm of low price and high tablet functionality variables. The need to focus on these two variables is based on the fact that the company currently controls a small market share in UK and thus it should apply the two variables with motive to draw more customers. Lastly, this report suggests that Kindle Fire should be strengthened in the marketing aspect based on product, place, price, physical evidence, promotion, people, and process because through it, marketing objectives and goals will be realised.
Kindle Fire is a major device that has been introduced in the UK tablet industry and its currentl... more Kindle Fire is a major device that has been introduced in the UK tablet industry and its currently performing well in the market as it continues to squeeze a substantial market share.
Honda UK is a subsidiary of a Japanese company Honda. The company has ventured in the United King... more Honda UK is a subsidiary of a Japanese company Honda. The company has ventured in the United Kingdom with Motor vehicle Strategic Business being one of its lucrative ventures. In the external environment, the report deduces that the opportunities in the United Kingdom industry are; political stability, low level monetary interest policies, desirable trade flows and patterns, saturated fashion and trends, desirable economic framework , imperative R&D, internet integration car technology, and high level lifestyle and income distribution. From the external environment in the United Kingdom industry, deducible threats are; strict rules and regulations, harsh carbon dioxide emissions and EU tough legislations, complex safety and customer rights compliance aspects, and high inflation.
The report analyses market performance of L’Oreal Homme perfume which is a strategic Business U... more The report analyses market performance of L’Oreal Homme perfume which is a strategic Business Unit of L’Oreal UK. L’Oreal UK is a subsidiary of L’Oreal PLC, which is headquartered in France. The report analyses L’Oreal Homme perfume market performance in the UK cosmetic industry. The perfume performance in this report is gauged by use of strategic tools which are external analysis (PESTEL analysis and Porters five forces), Internal analysis (value chain), Key issues with the company and Strategy analysis. United Kingdom government provides an appropriate business environment for cosmetic industries coupled with stable leadership. Tax policy and regulation are appropriate for L’Oreal Homme perfume market performance. L’Oreal UK has mastered differentiation strategy and thus realising high sales for L’Oreal Homme perfume. In future the company needs to embark on focused differentiation in order to expand the market fully in the UK cosmetic industry.
Kindle Fire is a major device that has been introduced in the UK tablet industry and its currentl... more Kindle Fire is a major device that has been introduced in the UK tablet industry and its currently performing well in the market as it continues to squeeze a substantial market share. The market opportunities that can be deduced are; increased technology innovation and the fast growing tablets industry. The threats are economy downfall, extensive competition and rise of substitutes for Kindle Fire Tablets. Kindle Fire strengths are; increased innovation, superior quality of tablets, superior branding and well organised retail strategy. However, Kindle Fire faces one major weakness in that their Kindle Fire is highly priced. Kindle Fire specific, measurable, Attainable, relevant and time based objectives outline the manner in which the company will strategize in the UK tablets industry in order to realise competitive advantage. Kindle Fire market segmenting should be based on age demographic of individuals within 25-45 age brackets. The market targeting should use the segmentation age group in order to tap in or focus on young professionals and middle level managers who are mostly in this bracket. In regard to market positioning, Kindle Fire should use perceptual map tool in realm of low price and high tablet functionality variables. The need to focus on these two variables is based on the fact that the company currently controls a small market share in UK and thus it should apply the two variables with motive to draw more customers. Lastly, this report suggests that Kindle Fire should be strengthened in the marketing aspect based on product, place, price, physical evidence, promotion, people, and process because through it, marketing objectives and goals will be realised.
Kindle Fire is a major device that has been introduced in the UK tablet industry and its currentl... more Kindle Fire is a major device that has been introduced in the UK tablet industry and its currently performing well in the market as it continues to squeeze a substantial market share.
Honda UK is a subsidiary of a Japanese company Honda. The company has ventured in the United King... more Honda UK is a subsidiary of a Japanese company Honda. The company has ventured in the United Kingdom with Motor vehicle Strategic Business being one of its lucrative ventures. In the external environment, the report deduces that the opportunities in the United Kingdom industry are; political stability, low level monetary interest policies, desirable trade flows and patterns, saturated fashion and trends, desirable economic framework , imperative R&D, internet integration car technology, and high level lifestyle and income distribution. From the external environment in the United Kingdom industry, deducible threats are; strict rules and regulations, harsh carbon dioxide emissions and EU tough legislations, complex safety and customer rights compliance aspects, and high inflation.
The report analyses market performance of L’Oreal Homme perfume which is a strategic Business U... more The report analyses market performance of L’Oreal Homme perfume which is a strategic Business Unit of L’Oreal UK. L’Oreal UK is a subsidiary of L’Oreal PLC, which is headquartered in France. The report analyses L’Oreal Homme perfume market performance in the UK cosmetic industry. The perfume performance in this report is gauged by use of strategic tools which are external analysis (PESTEL analysis and Porters five forces), Internal analysis (value chain), Key issues with the company and Strategy analysis. United Kingdom government provides an appropriate business environment for cosmetic industries coupled with stable leadership. Tax policy and regulation are appropriate for L’Oreal Homme perfume market performance. L’Oreal UK has mastered differentiation strategy and thus realising high sales for L’Oreal Homme perfume. In future the company needs to embark on focused differentiation in order to expand the market fully in the UK cosmetic industry.
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The market opportunities that can be deduced are; increased technology innovation and the fast growing tablets industry. The threats are economy downfall, extensive competition and rise of substitutes for Kindle Fire Tablets. Kindle Fire strengths are; increased innovation, superior quality of tablets, superior branding and well organised retail strategy. However, Kindle Fire faces one major weakness in that their Kindle Fire is highly priced. Kindle Fire specific, measurable, Attainable, relevant and time based objectives outline the manner in which the company will strategize in the UK tablets industry in order to realise competitive advantage. Kindle Fire market segmenting should be based on age demographic of individuals within 25-45 age brackets. The market targeting should use the segmentation age group in order to tap in or focus on young professionals and middle level managers who are mostly in this bracket. In regard to market positioning, Kindle Fire should use perceptual map tool in realm of low price and high tablet functionality variables. The need to focus on these two variables is based on the fact that the company currently controls a small market share in UK and thus it should apply the two variables with motive to draw more customers. Lastly, this report suggests that Kindle Fire should be strengthened in the marketing aspect based on product, place, price, physical evidence, promotion, people, and process because through it, marketing objectives and goals will be realised.
The market opportunities that can be deduced are; increased technology innovation and the fast growing tablets industry. The threats are economy downfall, extensive competition and rise of substitutes for Kindle Fire Tablets. Kindle Fire strengths are; increased innovation, superior quality of tablets, superior branding and well organised retail strategy. However, Kindle Fire faces one major weakness in that their Kindle Fire is highly priced. Kindle Fire specific, measurable, Attainable, relevant and time based objectives outline the manner in which the company will strategize in the UK tablets industry in order to realise competitive advantage. Kindle Fire market segmenting should be based on age demographic of individuals within 25-45 age brackets. The market targeting should use the segmentation age group in order to tap in or focus on young professionals and middle level managers who are mostly in this bracket. In regard to market positioning, Kindle Fire should use perceptual map tool in realm of low price and high tablet functionality variables. The need to focus on these two variables is based on the fact that the company currently controls a small market share in UK and thus it should apply the two variables with motive to draw more customers. Lastly, this report suggests that Kindle Fire should be strengthened in the marketing aspect based on product, place, price, physical evidence, promotion, people, and process because through it, marketing objectives and goals will be realised.