Papers by Dr. Ersen Fazıl ÇÖLLÜ
Erciyes İletişim Dergisi, 2016
Due to the increased social mobility communication and transportation facilities in the world has... more Due to the increased social mobility communication and transportation facilities in the world has accelerated compared to previous years, and a new period has begun that more people and cultures have faced to face in more intense ways. These developments in the world has been effective in the emergence of a multicultural character and people begun to have more desire to get to know other cultures. The multicultural nature of society, local, national and international level have engaged in efforts to promote their cultures . In this process importance of public relations has increased because of the development and promotion of tourism. As a result cultural recognition, public relations and more functions related to these issues have been used in tourism industry . Tourism and public relations mutually support and enrich the cultural mediators and both play important roles in intercultural communication which they have become the two bridges. With the expansion and the categorization of tourism industry, a strong competition in the international arena has started. With this regard, reaching (contacting) customers has had a vital role to provide information. Thus, need for public relations practices emerged as cultural mediators which have been providing transitivity. In this article; tourism and public relations impact on the development of intercultural communication and cultural global perspective will be put out.
Günümüzde birçok insan farkında olmasa da edebiyat, spor, bilim ve sanat dünyasına ilham verenler... more Günümüzde birçok insan farkında olmasa da edebiyat, spor, bilim ve sanat dünyasına ilham verenlerin başında Orta Asya ve yakın bölgelerde kurulan Türk devletlerinde yetişen sanatçı, bilim adamı ve edebiyatçılar gelmektedir.
... H. Haldun GÖKTAŞ* ve Murat ARI** * Elektronik-Bilgisayar Eğitimi Bölümü, Gazi Üniversitesi, A... more ... H. Haldun GÖKTAŞ* ve Murat ARI** * Elektronik-Bilgisayar Eğitimi Bölümü, Gazi Üniversitesi, Ankara, [email protected] ** Elektronik-Haberleşme Bölümü, Çankırı MYO ... formundadır [3]. Burada A darbenin tepe genliği :, ( o o PP A = darbenin tepe gücü), τ darbe genişliğidir. ...
... Communication and emphaty are an important dimension of nursing care and these skills should ... more ... Communication and emphaty are an important dimension of nursing care and these skills should be developed in nursing students. ... The results showed that communication skills and emphaty levels of the students were moderately. ...
Books by Dr. Ersen Fazıl ÇÖLLÜ
HASTANE HALKLA İLİŞKİLERİNDE DİJİTAL DÖNÜŞÜM VE YENİ İLETİŞİM TEKNOLOJİLERİ (Digital Transformation and New Communication Technologies in Hospital Public Relations), 2023
With the development of new communication technologies, access to space, information acquisition ... more With the development of new communication technologies, access to space, information acquisition and learning methods have also changed and evolved, and the information environment in which people live has begun to change radically. With the emergence of Web 2.0 technology, users have moved from a passive to an active position. With the creation of this platform, which allows users to produce the content they want, there has been a major shift from one-way communication to two-way communication. This situation paved the way for the creation of social networks such as Facebook, Instagram and Twitter. Social media environments, which can provide much more information to the masses than traditional methods, also have advantages such as interactivity, individuality, economy, flexibility, measurability and provision of data.
As a result of these developments, the use of new information technologies in the provision of health services has become inevitable, and it has become important to collect and manage personal health data in a single centre, reduce costs, improve service quality and increase the efficiency of health information systems. The concepts of (Health 2.0) Health 2.0 or (Medicine 2.0) Medicine 2.0 have emerged, encompassing opportunities such as collaboration, sharing, participation, mediation, transparency and expression of a new generation of health communication. Health 2.0 or Medicine 2.0, which refers to health communication that enables participation and interaction, makes it easier for people to access and share accurate information about their conditions. It enables people with similar experiences to communicate, share their experiences and make decisions together. Medicine 2.0 applications, services and tools are web-based services that use Web 2.0 technologies and/or semantic web and virtual reality tools for healthcare consumers, carers, patients, healthcare professionals and biomedical researchers to enable and facilitate social networking, participation, apomediation (disintermediation or unmediated direct relationship), collaboration and openness within and between these user groups. However, there is a broader idea behind the concept of Medicine 2.0 or ‘second generation medicine’: Healthcare systems need to move away from hospital-based medicine, focus on health promotion, deliver healthcare at home and empower consumers to take responsibility for their own health.
E-health applications have an indispensable place in the planning and management of physical, technical and human resources for the effective and efficient delivery of health services. In our country, the Health Transformation Programme has been implemented to keep pace with new technologies, facilitate citizens’ access to the health system, collect health data in a single centre, and avoid wasting time and resources. Within the framework of this programme, the operation of the system has led to the digitalisation of the health system for the purposes of communication within the system and communication with patients. Today, hospitals in our country can reach their target audiences, promote their services, deliver their messages, receive feedback and create a positive corporate image in the eyes of their target audiences through e-health applications, corporate websites and social media, without any time or location constraints.
As a result, hospitals, affected positively or negatively by the environment in which they operate as open systems, have turned to the use of information systems in order to maintain their existence in the sector and to gain competitive advantage in this environment. Information systems assist the managers of the organisation in the decision-making and control phases, while at the same time providing the staff of the institution with convenience and speed in carrying out their work. Information systems offer important opportunities for public relations units to develop a positive image, create a variety of services and effectively manage the interactive communication process between the hospital’s target audiences in order to improve the quality of the service provided. With the increase of chronic diseases in the world and in Turkey, the Covid19 pandemic process, the increase of the number of people who need more health services with the increase of the elderly population, etc., new models for the provision of health services are on the agenda. Irrespective of how healthcare services are delivered, it is accepted that costs are gradually increasing and that ways should be found to provide better and more costeffective healthcare services. Health information systems improve the patient experience by facilitating transactions such as patient portals and electronic health records, appointment booking and prescription renewal. Telehealth and telemedicine applications allow patients to communicate with their doctors remotely and receive medical advice. Social media and digital communities are effective tools for hospital outreach to inform patients and build communities. Mobile applications allow patients to access services more quickly and easily. Educational content and materials enable patients to better understand their own health. Patient satisfaction surveys and feedback are an important source of feedback to improve services. New communication technologies for emergency notification and crisis communication enable fast and effective communication. These methods have become an indispensable tool for increasing satisfaction through effective communication with patients, for making health services more accessible and for public relations.
In addition, userfriendly applications and alternative access routes should be developed that can be easily used by the elderly, the uneducated and the disabled. Paperbased materials and lowtech solutions can also be used for this purpose. Telephone-based solutions, such as voice response or text messaging, can provide access to digital health services for these populations. For people with hearing or visual impairments and older people, a simple and clear interface, the use of large and legible text, icons and simple menus can play a crucial role in ensuring accessibility, as can compatibility with screen readers or hearing aids. It is important to ensure that users learn how to access the basic features of applications through training programmes and offline digital educational resources, organised by volunteers or experts. Such efforts can help disadvantaged groups to improve their digital literacy, to access and participate more easily in the digital world, and to socialise. The development of such applications should also take into account linguistic and cultural compatibility, and user feedback should be collected and updated on an ongoing basis as the applications are used.
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Papers by Dr. Ersen Fazıl ÇÖLLÜ
Books by Dr. Ersen Fazıl ÇÖLLÜ
As a result of these developments, the use of new information technologies in the provision of health services has become inevitable, and it has become important to collect and manage personal health data in a single centre, reduce costs, improve service quality and increase the efficiency of health information systems. The concepts of (Health 2.0) Health 2.0 or (Medicine 2.0) Medicine 2.0 have emerged, encompassing opportunities such as collaboration, sharing, participation, mediation, transparency and expression of a new generation of health communication. Health 2.0 or Medicine 2.0, which refers to health communication that enables participation and interaction, makes it easier for people to access and share accurate information about their conditions. It enables people with similar experiences to communicate, share their experiences and make decisions together. Medicine 2.0 applications, services and tools are web-based services that use Web 2.0 technologies and/or semantic web and virtual reality tools for healthcare consumers, carers, patients, healthcare professionals and biomedical researchers to enable and facilitate social networking, participation, apomediation (disintermediation or unmediated direct relationship), collaboration and openness within and between these user groups. However, there is a broader idea behind the concept of Medicine 2.0 or ‘second generation medicine’: Healthcare systems need to move away from hospital-based medicine, focus on health promotion, deliver healthcare at home and empower consumers to take responsibility for their own health.
E-health applications have an indispensable place in the planning and management of physical, technical and human resources for the effective and efficient delivery of health services. In our country, the Health Transformation Programme has been implemented to keep pace with new technologies, facilitate citizens’ access to the health system, collect health data in a single centre, and avoid wasting time and resources. Within the framework of this programme, the operation of the system has led to the digitalisation of the health system for the purposes of communication within the system and communication with patients. Today, hospitals in our country can reach their target audiences, promote their services, deliver their messages, receive feedback and create a positive corporate image in the eyes of their target audiences through e-health applications, corporate websites and social media, without any time or location constraints.
As a result, hospitals, affected positively or negatively by the environment in which they operate as open systems, have turned to the use of information systems in order to maintain their existence in the sector and to gain competitive advantage in this environment. Information systems assist the managers of the organisation in the decision-making and control phases, while at the same time providing the staff of the institution with convenience and speed in carrying out their work. Information systems offer important opportunities for public relations units to develop a positive image, create a variety of services and effectively manage the interactive communication process between the hospital’s target audiences in order to improve the quality of the service provided. With the increase of chronic diseases in the world and in Turkey, the Covid19 pandemic process, the increase of the number of people who need more health services with the increase of the elderly population, etc., new models for the provision of health services are on the agenda. Irrespective of how healthcare services are delivered, it is accepted that costs are gradually increasing and that ways should be found to provide better and more costeffective healthcare services. Health information systems improve the patient experience by facilitating transactions such as patient portals and electronic health records, appointment booking and prescription renewal. Telehealth and telemedicine applications allow patients to communicate with their doctors remotely and receive medical advice. Social media and digital communities are effective tools for hospital outreach to inform patients and build communities. Mobile applications allow patients to access services more quickly and easily. Educational content and materials enable patients to better understand their own health. Patient satisfaction surveys and feedback are an important source of feedback to improve services. New communication technologies for emergency notification and crisis communication enable fast and effective communication. These methods have become an indispensable tool for increasing satisfaction through effective communication with patients, for making health services more accessible and for public relations.
In addition, userfriendly applications and alternative access routes should be developed that can be easily used by the elderly, the uneducated and the disabled. Paperbased materials and lowtech solutions can also be used for this purpose. Telephone-based solutions, such as voice response or text messaging, can provide access to digital health services for these populations. For people with hearing or visual impairments and older people, a simple and clear interface, the use of large and legible text, icons and simple menus can play a crucial role in ensuring accessibility, as can compatibility with screen readers or hearing aids. It is important to ensure that users learn how to access the basic features of applications through training programmes and offline digital educational resources, organised by volunteers or experts. Such efforts can help disadvantaged groups to improve their digital literacy, to access and participate more easily in the digital world, and to socialise. The development of such applications should also take into account linguistic and cultural compatibility, and user feedback should be collected and updated on an ongoing basis as the applications are used.
As a result of these developments, the use of new information technologies in the provision of health services has become inevitable, and it has become important to collect and manage personal health data in a single centre, reduce costs, improve service quality and increase the efficiency of health information systems. The concepts of (Health 2.0) Health 2.0 or (Medicine 2.0) Medicine 2.0 have emerged, encompassing opportunities such as collaboration, sharing, participation, mediation, transparency and expression of a new generation of health communication. Health 2.0 or Medicine 2.0, which refers to health communication that enables participation and interaction, makes it easier for people to access and share accurate information about their conditions. It enables people with similar experiences to communicate, share their experiences and make decisions together. Medicine 2.0 applications, services and tools are web-based services that use Web 2.0 technologies and/or semantic web and virtual reality tools for healthcare consumers, carers, patients, healthcare professionals and biomedical researchers to enable and facilitate social networking, participation, apomediation (disintermediation or unmediated direct relationship), collaboration and openness within and between these user groups. However, there is a broader idea behind the concept of Medicine 2.0 or ‘second generation medicine’: Healthcare systems need to move away from hospital-based medicine, focus on health promotion, deliver healthcare at home and empower consumers to take responsibility for their own health.
E-health applications have an indispensable place in the planning and management of physical, technical and human resources for the effective and efficient delivery of health services. In our country, the Health Transformation Programme has been implemented to keep pace with new technologies, facilitate citizens’ access to the health system, collect health data in a single centre, and avoid wasting time and resources. Within the framework of this programme, the operation of the system has led to the digitalisation of the health system for the purposes of communication within the system and communication with patients. Today, hospitals in our country can reach their target audiences, promote their services, deliver their messages, receive feedback and create a positive corporate image in the eyes of their target audiences through e-health applications, corporate websites and social media, without any time or location constraints.
As a result, hospitals, affected positively or negatively by the environment in which they operate as open systems, have turned to the use of information systems in order to maintain their existence in the sector and to gain competitive advantage in this environment. Information systems assist the managers of the organisation in the decision-making and control phases, while at the same time providing the staff of the institution with convenience and speed in carrying out their work. Information systems offer important opportunities for public relations units to develop a positive image, create a variety of services and effectively manage the interactive communication process between the hospital’s target audiences in order to improve the quality of the service provided. With the increase of chronic diseases in the world and in Turkey, the Covid19 pandemic process, the increase of the number of people who need more health services with the increase of the elderly population, etc., new models for the provision of health services are on the agenda. Irrespective of how healthcare services are delivered, it is accepted that costs are gradually increasing and that ways should be found to provide better and more costeffective healthcare services. Health information systems improve the patient experience by facilitating transactions such as patient portals and electronic health records, appointment booking and prescription renewal. Telehealth and telemedicine applications allow patients to communicate with their doctors remotely and receive medical advice. Social media and digital communities are effective tools for hospital outreach to inform patients and build communities. Mobile applications allow patients to access services more quickly and easily. Educational content and materials enable patients to better understand their own health. Patient satisfaction surveys and feedback are an important source of feedback to improve services. New communication technologies for emergency notification and crisis communication enable fast and effective communication. These methods have become an indispensable tool for increasing satisfaction through effective communication with patients, for making health services more accessible and for public relations.
In addition, userfriendly applications and alternative access routes should be developed that can be easily used by the elderly, the uneducated and the disabled. Paperbased materials and lowtech solutions can also be used for this purpose. Telephone-based solutions, such as voice response or text messaging, can provide access to digital health services for these populations. For people with hearing or visual impairments and older people, a simple and clear interface, the use of large and legible text, icons and simple menus can play a crucial role in ensuring accessibility, as can compatibility with screen readers or hearing aids. It is important to ensure that users learn how to access the basic features of applications through training programmes and offline digital educational resources, organised by volunteers or experts. Such efforts can help disadvantaged groups to improve their digital literacy, to access and participate more easily in the digital world, and to socialise. The development of such applications should also take into account linguistic and cultural compatibility, and user feedback should be collected and updated on an ongoing basis as the applications are used.