It is nostalgic to reminisce the good old days when every household in India, especially in the S... more It is nostalgic to reminisce the good old days when every household in India, especially in the South had its own coir rope cots, while chit chatting in the spacious verandas. Be it matting's, coir plant pots, the natural fibre-coir was in vogue. His also had a huge negative impact on traditional industries. Needless to say, the melancholy underscores the relevance of the eco-friendly fibre in creation of sustainable environment while reinstating its importance as the fibre of future today. Kerala is popularly known as the God's own country alone accounts for 61% of total coconut production and 85% of total coir products. Coir has come a long way from its small beginnings in the State of Kerala, centuries back. Coir product making is an important cottage industry, contributing significantly to the economy of the major coconut growing states such as Kerala, Tamil Nadu and Andhra Pradesh. China is the major importer for India accounting the market share of nearly 37.34 per cent of India's export. This article analyses the performance of Coir Industries in terms of Coir Fibre Production in India during ten years and current financial year. Growth in production of coir products during 2010-2011 to 2019-2020, Exports of Coir during Last ten Years and current financial year. The compound growth in volume is negative for the export of coir pith and handloom mats, rubberized and coir yarn etc; USA continues to be the largest importer of the Indian coir and coir products followed china, Netherland, South Korea and England. SPSS is the tool used to analyze the data.
The present paper is portraying the FDI inflows in India during the April, 2000 to March, 2021. I... more The present paper is portraying the FDI inflows in India during the April, 2000 to March, 2021. It shows the differences between the subsequent years of inflows of FDI with positive and negative sign of numerical growth and decline. The basic objective this paper is to know the FDI inflows in India. The authors of the present paper have attempted to study the inflows with supported documents and data from the relevant site and computed to the trend analysis. The authors have studied that recent trends in FDI in India, market size, significant FDI announcements made recently, government initiatives, literature review, new FDI policy in 2017, and statistical data towards FDI equity inflows, and Route Wise FDI inflows. The whole paper will assist to the policymakers definitely and also to the budding scholars to study further.
ABSTRACT
Consumer behaviour assumes much importance in the present consumer oriented marketing sy... more ABSTRACT Consumer behaviour assumes much importance in the present consumer oriented marketing system with particular reference to ‘gender attention’. The FMCG sector consists of four product categories such as Household Care, Personal Care, Food & Beverage and Tobacco each with its own hosts of products that have relatively quick turnover and low costs. Every consumer is purchasing a particular product due to the influence of many factors. The influencing factors differ from one consumer to another and from product to product also. Similarly the brands which hitherto occupied a place in the minds of the consumers have started to disappear due to various sales promotion techniques and the quality brands from FMCG have slowly started to attract the rural consumers. Though there is a different ways and means to exhaust and to distribute abundantly produced personal care FMCGs products in markets, but the consumers in the market are influenced generously by responding to selling habits of retailers both in urban and rural market. In markets the consumers usually purchase what is available at the retail outlet. Therefore the producers of personal care FMCGs should progressively strengthen their distribution reach in the market. At the same time, there are some challenges such as poor distribution system, fragmented rural market and heterogeneity of population which the retailers ought to meet for satisfying the needs of consumers.
It is nostalgic to reminisce the good old days when every household in India, especially in the S... more It is nostalgic to reminisce the good old days when every household in India, especially in the South had its own coir rope cots, while chit chatting in the spacious verandas. Be it matting's, coir plant pots, the natural fibre-coir was in vogue. His also had a huge negative impact on traditional industries. Needless to say, the melancholy underscores the relevance of the eco-friendly fibre in creation of sustainable environment while reinstating its importance as the fibre of future today. Kerala is popularly known as the God's own country alone accounts for 61% of total coconut production and 85% of total coir products. Coir has come a long way from its small beginnings in the State of Kerala, centuries back. Coir product making is an important cottage industry, contributing significantly to the economy of the major coconut growing states such as Kerala, Tamil Nadu and Andhra Pradesh. China is the major importer for India accounting the market share of nearly 37.34 per cent of India's export. This article analyses the performance of Coir Industries in terms of Coir Fibre Production in India during ten years and current financial year. Growth in production of coir products during 2010-2011 to 2019-2020, Exports of Coir during Last ten Years and current financial year. The compound growth in volume is negative for the export of coir pith and handloom mats, rubberized and coir yarn etc; USA continues to be the largest importer of the Indian coir and coir products followed china, Netherland, South Korea and England. SPSS is the tool used to analyze the data.
The present paper is portraying the FDI inflows in India during the April, 2000 to March, 2021. I... more The present paper is portraying the FDI inflows in India during the April, 2000 to March, 2021. It shows the differences between the subsequent years of inflows of FDI with positive and negative sign of numerical growth and decline. The basic objective this paper is to know the FDI inflows in India. The authors of the present paper have attempted to study the inflows with supported documents and data from the relevant site and computed to the trend analysis. The authors have studied that recent trends in FDI in India, market size, significant FDI announcements made recently, government initiatives, literature review, new FDI policy in 2017, and statistical data towards FDI equity inflows, and Route Wise FDI inflows. The whole paper will assist to the policymakers definitely and also to the budding scholars to study further.
ABSTRACT
Consumer behaviour assumes much importance in the present consumer oriented marketing sy... more ABSTRACT Consumer behaviour assumes much importance in the present consumer oriented marketing system with particular reference to ‘gender attention’. The FMCG sector consists of four product categories such as Household Care, Personal Care, Food & Beverage and Tobacco each with its own hosts of products that have relatively quick turnover and low costs. Every consumer is purchasing a particular product due to the influence of many factors. The influencing factors differ from one consumer to another and from product to product also. Similarly the brands which hitherto occupied a place in the minds of the consumers have started to disappear due to various sales promotion techniques and the quality brands from FMCG have slowly started to attract the rural consumers. Though there is a different ways and means to exhaust and to distribute abundantly produced personal care FMCGs products in markets, but the consumers in the market are influenced generously by responding to selling habits of retailers both in urban and rural market. In markets the consumers usually purchase what is available at the retail outlet. Therefore the producers of personal care FMCGs should progressively strengthen their distribution reach in the market. At the same time, there are some challenges such as poor distribution system, fragmented rural market and heterogeneity of population which the retailers ought to meet for satisfying the needs of consumers.
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Consumer behaviour assumes much importance in the present consumer oriented marketing system with particular reference to ‘gender attention’. The FMCG
sector consists of four product categories such as Household Care, Personal Care, Food & Beverage and Tobacco each with its own hosts of products that have
relatively quick turnover and low costs. Every consumer is purchasing a particular product due to the influence of many factors. The influencing factors differ from
one consumer to another and from product to product also. Similarly the brands which hitherto occupied a place in the minds of the consumers have started to
disappear due to various sales promotion techniques and the quality brands from FMCG have slowly started to attract the rural consumers. Though there is a
different ways and means to exhaust and to distribute abundantly produced personal care FMCGs products in markets, but the consumers in the market are
influenced generously by responding to selling habits of retailers both in urban and rural market. In markets the consumers usually purchase what is available at
the retail outlet. Therefore the producers of personal care FMCGs should progressively strengthen their distribution reach in the market. At the same time, there
are some challenges such as poor distribution system, fragmented rural market and heterogeneity of population which the retailers ought to meet for satisfying
the needs of consumers.
Consumer behaviour assumes much importance in the present consumer oriented marketing system with particular reference to ‘gender attention’. The FMCG
sector consists of four product categories such as Household Care, Personal Care, Food & Beverage and Tobacco each with its own hosts of products that have
relatively quick turnover and low costs. Every consumer is purchasing a particular product due to the influence of many factors. The influencing factors differ from
one consumer to another and from product to product also. Similarly the brands which hitherto occupied a place in the minds of the consumers have started to
disappear due to various sales promotion techniques and the quality brands from FMCG have slowly started to attract the rural consumers. Though there is a
different ways and means to exhaust and to distribute abundantly produced personal care FMCGs products in markets, but the consumers in the market are
influenced generously by responding to selling habits of retailers both in urban and rural market. In markets the consumers usually purchase what is available at
the retail outlet. Therefore the producers of personal care FMCGs should progressively strengthen their distribution reach in the market. At the same time, there
are some challenges such as poor distribution system, fragmented rural market and heterogeneity of population which the retailers ought to meet for satisfying
the needs of consumers.