This study is motivated by the needs of consumers of healthy beverage products are increasing. He... more This study is motivated by the needs of consumers of healthy beverage products are increasing. Healthy beverage products are foods and drinks without any containning harmful ingredients, which is not contain preservatives and also be free of substances that trigger cancer. In addition, these foods and drinks containning less sugar. There are several factors that cause the sales of healthy beverage products are inconsistent, there are price and promotion. The purpose of this study is to determine influencing consumers to make purchasing decisions healthy beverage products by the price and promotion factor. The type of this study is explanatory research. The technique of sampling is including nonprobability sampling that is purposive sampling. The sample in this study is 100 respondents who are consumers of healthy beverage products in Semarang City. Measurement of scale is using Likert scale. In this analysis used factor analysis with the help of SPSS 20.Based on the results of the a...
This study is motivated by the needs of consumers of healthy beverage products are increasing. He... more This study is motivated by the needs of consumers of healthy beverage products are increasing. Healthy beverage products are foods and drinks without any containning harmful ingredients, which is not contain preservatives and also be free of substances that trigger cancer. In addition, these foods and drinks containning less sugar. There are several factors that cause the sales of healthy beverage products are inconsistent, there are price and promotion. The purpose of this study is to determine influencing consumers to make purchasing decisions healthy beverage products by the price and promotion factor. The type of this study is explanatory research. The technique of sampling is including nonprobability sampling that is purposive sampling. The sample in this study is 100 respondents who are consumers of healthy beverage products in Semarang City. Measurement of scale is using Likert scale. In this analysis used factor analysis with the help of SPSS 20.Based on the results of the a...
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