Papers by Yolanda Jordaan
Within the current privacy sensitive environment, an understanding of consumers’ information priv... more Within the current privacy sensitive environment, an understanding of consumers’ information privacy concerns is critical. The objective of the study is to establish whether there is a difference between victims and non-victims of information privacy invasion, and whether this has an influence on their privacy concerns and protective behaviour. A probability (systematic) sampling design was used to draw a representative sample of 800 households where-after 800 telephone interviews were conducted with adults from these households. The findings show that victims had increased concern about information misuse by, and solicitation practices of, organisations, and they exhibit more protective behaviour than non-victims. This suggests that organisations should recognise that consumers believe that they have ownership of their personal information. Furthermore, organisations should share information of consumers in a way that is respectful, relevant and beneficial. D18,�L86,�M14
International Journal of Interactive Mobile Technologies (iJIM), Sep 29, 2018
This study focuses on factors that predict consumer attitudes towards short message service (SMS)... more This study focuses on factors that predict consumer attitudes towards short message service (SMS) advertising. The purpose of the study is to build a predictive framework that can be employed to identify which factors of SMS advertising contribute to different attitudinal groups. This study is based on the push and pull motivation theory which, in this context, explains and predicts consumer responses to SMS advertisements. The results of the discriminant analysis indicate that three factors of SMS advertising are responsible for group separation, namely perceived SMS infotainment, perceived knowledge and fear of spamming. The discriminant model enables practitioners to predict the category to which consumers belong based on their responses to the factors of SMS advertising, and allows media practitioners to use SMS advertising more effectively.
Journal of Retailing and Consumer Services
Computers in Human Behavior
Purpose-The paper aims to assess which aspects of online privacy concern and reported privacy beh... more Purpose-The paper aims to assess which aspects of online privacy concern and reported privacy behavior predict Facebook usage intensity. Design/methodology/approach-The data were obtained by collecting 598 surveys via a nonprobability, convenience sampling method. A logistic regression was conducted to predict high and low Facebook usage intensity with regard to online privacy-related attributes. Findings-The findings indicated that only five of the 16 online privacy-related items predicted Facebook usage intensity. The top three items related mainly to the control of online privacy. Research limitations/implications-The results of the study identify the most important privacy concern and privacy behavior aspects that Facebook should take note of. The significant predictors of Facebook usage intensity could provide insight into those privacy attributes, which are the most critical to address, when considering the continuous evolution of the online privacy model for Facebook. Originality/value-The uses-and-gratification theory and the third-person theory provide a framework for understanding and describing the empirical resultsby referring to the tension experienced between online privacy concerns and online privacy behavior. The value of this study lies in the identification of the online privacy-related attributes that significantly predict Facebook usage intensity.
While international studies show ample evidence of information privacy concerns, there is a lack ... more While international studies show ample evidence of information privacy concerns, there is a lack of knowledge on South African consumers' opinion on information privacy and their shopping behaviour, especially within a direct marketing context. The objectives of the study included the dependency between age and level of education and knowledge about information protection practices; the privacy concerns of direct and non-direct shoppers; and the direct shopping behaviour of victims versus non-victims. A probability (systematic) sampling design was used to draw a representative sample of households with listed telephone numbers in the different provincial Telkom telephone directories. The sample units were randomly selected, after which 800 telephone interviews were conducted with adults from these households. Findings include that: the level of awareness of name removal procedures is not dependent on age or educational level; direct shoppers and nondirect shoppers differ in terms of their concern for solicitation practices and victims and non-victims differ in terms of their Internet shopping behaviour. The results from the study suggest that the ability to gather and maintain personal information does not necessarily imply that direct marketers are successful in establishing meaningful relationships with consumers. Direct marketing organisations need to be cautious of how they use consumers' collected information and attend to several privacy issues if they want to facilitate relational exchanges between themselves and consumers.
Content analysis of roles portrayed by women in advertisements in selected South African media
This article argues that social and technological events in South Africa are leading to the devel... more This article argues that social and technological events in South Africa are leading to the development of the direct marketing industry. The article reviews various social and technological aspects as well as the influence that government intervention has on the direct marketing industry, especially in terms of legislation regarding privacy. The role of the South African Post Office is put under the spotlight since the direct marketing industry is very reliant on the Post Office. The opportunities presented by the information age are discussed and future growth areas highlighted. Although this paper mainly concentrates on direct marketing, it also tries to explain the potential role of direct marketing in an economic system approach, as a driving force of economic progress in developing countries.
A higher education marketing perspective on choice factors and information sources considered by South African first year university students
Direct marketing as a solution to unsafe retail shopping
Consumer privacy is becoming an issue of increasing managerial importance as consumers become con... more Consumer privacy is becoming an issue of increasing managerial importance as consumers become concerned about marketers' intrusions on their privacy and insist on the protection of the confidentiality of their personal information. This study identified the different sociodemographic variables via a national telephonic survey of a sample of 800 South African consumers and determined their level of concern towards privacy protection, misuse of information, solicitation and government protection in privacy information matters. In the privacy protection dimension, it was found that older consumers were more concerned than younger consumers; English-and Afrikaans-speaking consumers were more concerned than consumers from other language groups; middle and high income groups were more concerned than lower income consumers; and females were more concerned than males. In the information misuse dimension, it was found that older consumers, English-speaking consumers and high income groups were more concerned; middle and high level education groups were more concerned, as were employed consumers. In the solicitation dimension, it was found that older consumers, English-speaking consumers and high income groups displayed higher levels of concern. Low and middle level education groups were less concerned. In the government protection dimension, the only group that showed higher levels of concern was females in comparison with males. Organisations should not be reactive in their management of privacy issues and wait for an external threat before they implement cohesive policies. Organisations that put off complying with regulations are likely to have more regulatory mechanisms imposed on them, and such delays may not be conducive to a trusting relationship with consumers.
Southern African Business Review, 2011
Much research has been conducted on the portrayals of men and women in advertising. Advertisers a... more Much research has been conducted on the portrayals of men and women in advertising. Advertisers are often criticised for portraying stereotypical gender roles, and particularly for depicting women as dependant (such as a homemaker) or decorative (such as a sex object). The purpose of the study on which the article is based was to identify current role portrayals of women in advertising on selected South African television channels. A sample of 245 commercials was content analysed to determine how women are portrayed in advertising. The findings indicate that women are most often portrayed as product users, and least often as sex objects. In terms of product categories, women featured most often in advertising for personal care items and least often in sport-related commercials. Rational advertising appeals were most commonly used in commercials featuring women. Suggestions for future research are offered.
Within the current privacy sensitive environment, an understanding of consumers' information priv... more Within the current privacy sensitive environment, an understanding of consumers' information privacy concerns is critical. The objective of the study is to establish whether there is a difference between victims and non-victims of information privacy invasion, and whether this has an influence on their privacy concerns and protective behaviour. A probability (systematic) sampling design was used to draw a representative sample of 800 households where-after 800 telephone interviews were conducted with adults from these households. The findings show that victims had increased concern about information misuse by, and solicitation practices of, organisations, and they exhibit more protective behaviour than non-victims. This suggests that organisations should recognise that consumers believe that they have ownership of their personal information. Furthermore, organisations should share information of consumers in a way that is respectful, relevant and beneficial.
Public choice and the regulatory role of government
Career indecision: a survey amongst students at the University of Pretoria
When Second-Best Becomes the First-Best Option: The Education Dilemma
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
Discriminatory Choice Factors in University Selection: A South African Perspective of Different Ethnic Groups
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference, 2014
South African journal of psychology = Suid-Afrikaanse tydskrif vir sielkunde
Direct marketing is seen as a growing industry in South Africa. In recent years, socio-economic t... more Direct marketing is seen as a growing industry in South Africa. In recent years, socio-economic trends, such as changing social patterns and technological advances, have favoured the development of direct marketing. Marketers are entering an era of individualisation in which many of today's consumers are informed buyers. To understand consumers' reasons for direct purchasing, focus has been placed on consumers' buying motives. The purpose of this article is therefore to explore the factors motivating South African consumers to use direct purchasing as a shopping method. Special attention is given to consumers' attitudes toward direct purchasing. The findings of a research survey present the most important motivational factors of direct purchasing. Although the study is of an exploratory nature, hypotheses were formulated based on the available literature and the findings of studies conducted previously in other countries. The main findings indicate that perceived ris...
South African consumers' information privacy concerns : an investigation in a commercial environment /
Thesis (D.Com.(Marketing Management))--University of Pretoria, 2003. Includes bibliographical ref... more Thesis (D.Com.(Marketing Management))--University of Pretoria, 2003. Includes bibliographical references.
Communicating the protection of information privacy
The world economic system's transformation from a dominant mass-production model to a mass-cu... more The world economic system's transformation from a dominant mass-production model to a mass-customisation model is seen to have created a demand for personal information from consumers. This has led to many consumers feeling the need to protect their information as businesses request increasingly more personal information during commercial transactions. This conceptual paper addresses information privacy as an inter-disciplinary issue that affects relationships at micro, macro and global levels. First at micro level, addressing the value perception of information among consumers and marketers; secondly at macro level, illustrating the role of the government in protecting information privacy; and thirdly at global level, since the flow of information plays a major role in eliminating boundaries between countries. Finally, the managerial implications of information privacy are discussed, concluding that effective customer relations now require businesses to communicate in ways that...
Uploads
Papers by Yolanda Jordaan