Papers by Walther Emilio Williams Pacheco Cajas
The aim of this article is
to analyze the internationalization
process of the richest Spanish foo... more The aim of this article is
to analyze the internationalization
process of the richest Spanish football
clubs, Real Madrid and FC Barcelona,
during the first decade of
the XXI Century. After the branding
strategy of the Premier League clubs
during the 1990s, other leagues and
sport organizations adapted those
corporate managing principles. In
Spain, Real Madrid and FC Barcelona
are
the
most
interesting
example,
because of the number of fans
worldwide, the international treading
agreements
with
other
organizations
and
the
presence
of
their
football
brands
around
the
world
thanks
to
the investments of their foundations
in football schools as part of
their Corporate Social Responsibility
programs. For these reasons, it
is possible to conceptualize them as
new entertainment multinational
corporations.
Uploads
Papers by Walther Emilio Williams Pacheco Cajas
to analyze the internationalization
process of the richest Spanish football
clubs, Real Madrid and FC Barcelona,
during the first decade of
the XXI Century. After the branding
strategy of the Premier League clubs
during the 1990s, other leagues and
sport organizations adapted those
corporate managing principles. In
Spain, Real Madrid and FC Barcelona
are
the
most
interesting
example,
because of the number of fans
worldwide, the international treading
agreements
with
other
organizations
and
the
presence
of
their
football
brands
around
the
world
thanks
to
the investments of their foundations
in football schools as part of
their Corporate Social Responsibility
programs. For these reasons, it
is possible to conceptualize them as
new entertainment multinational
corporations.
to analyze the internationalization
process of the richest Spanish football
clubs, Real Madrid and FC Barcelona,
during the first decade of
the XXI Century. After the branding
strategy of the Premier League clubs
during the 1990s, other leagues and
sport organizations adapted those
corporate managing principles. In
Spain, Real Madrid and FC Barcelona
are
the
most
interesting
example,
because of the number of fans
worldwide, the international treading
agreements
with
other
organizations
and
the
presence
of
their
football
brands
around
the
world
thanks
to
the investments of their foundations
in football schools as part of
their Corporate Social Responsibility
programs. For these reasons, it
is possible to conceptualize them as
new entertainment multinational
corporations.