Papers by Umar Syarifuddin
International Journal of Scientific and Research Publications (IJSRP), 2019
This study aims to: a) measure and analyze how much influence social media has on business perfor... more This study aims to: a) measure and analyze how much influence social media has on business performance both directly and indirectly through the company's reputation, b) measure and analyze how much influence the reputation of the company on business performance. Research use survey method with data collection using questionnaires and interviews. The population of this research is all hotels in Makassar, which are 157 hotels. Samples used in the study were taken as many as 70 based on the number of questionnaires returned. A total of 70 samples have met the criteria for testing using the Partial Least Square (PL S) analysis tool. The main analysis in this study is the organization or the hotel manager. Respondents representing the unit of analysis at the manager level. The analytical method used is Structural equation modeling (SEM) with short or Partial least square path modeling (PLS-PM) using the Smart PLS 3 application program. The results of this study indicate thata) social media has a significant positive effect on business performance, b) social media has a significant positive effect on company reputation, c) social media has a significant positive effect on business performance indirectly through company reputation, d) company reputation has a significant positive effect on business performance.
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Papers by Umar Syarifuddin