– The main theme of this research is Marketing and focus on measuring satisfaction level from K... more – The main theme of this research is Marketing and focus on measuring satisfaction level from Keuken #5 culinary event that organized by House The House based on Importance Performance Analysis (IPA). The IPA model which showed graphical representation of the data, whereby event organizations can see areas of strength and weakness from event attributes is divided into four quadrants, with importance on the y-axis and performance on the x-axis, according to Martilla and James the resources should be allocate to improve attributes that reside in quadrant I. The result of the analysis showed the overall visitor satisfaction level for Keuken was scored 3.7 which reported between “Ok†and “Satisfiedâ€. Convenient parking, food/beverages prices, and shopping attributes item are attributes which reside in quadrant I and  considered as main priority for improvement. Local food, come and go, clean site, attractive environment, event guide, and opening/closing time, are attributes...
– The main theme of this research is Marketing and focus on measuring satisfaction level from K... more – The main theme of this research is Marketing and focus on measuring satisfaction level from Keuken #5 culinary event that organized by House The House based on Importance Performance Analysis (IPA). The IPA model which showed graphical representation of the data, whereby event organizations can see areas of strength and weakness from event attributes is divided into four quadrants, with importance on the y-axis and performance on the x-axis, according to Martilla and James the resources should be allocate to improve attributes that reside in quadrant I. The result of the analysis showed the overall visitor satisfaction level for Keuken was scored 3.7 which reported between “Ok†and “Satisfiedâ€. Convenient parking, food/beverages prices, and shopping attributes item are attributes which reside in quadrant I and  considered as main priority for improvement. Local food, come and go, clean site, attractive environment, event guide, and opening/closing time, are attributes...
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