This paper reports the results of an exploratory field experiment in Singapore that assessed the ... more This paper reports the results of an exploratory field experiment in Singapore that assessed the values of two types of privacy assurance -privacy statements and privacy seals. We collaborated with a local firm to host the experiment on its website with its real domain name, and the subjects were not informed of the experiment. Hence, it provided a field observation of the subjects' behavioral responses toward the privacy assurances. We found that: (1) the existence of a privacy statement induced more subjects to disclose their personal information but that of a privacy seal did not; (2) monetary incentive had a positive influence on disclosure; and
This paper reports the results of an exploratory field experiment in Singapore that assessed the ... more This paper reports the results of an exploratory field experiment in Singapore that assessed the values of two types of privacy assurance -privacy statements and privacy seals. We collaborated with a local firm to host the experiment on its website with its real domain name, and the subjects were not informed of the experiment. Hence, it provided a field observation of the subjects' behavioral responses toward the privacy assurances. We found that: (1) the existence of a privacy statement induced more subjects to disclose their personal information but that of a privacy seal did not; (2) monetary incentive had a positive influence on disclosure; and
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