Advances in Social Sciences Research Journal, 2020
Several marketing researchers have concluded that in many organizations the position of marketing... more Several marketing researchers have concluded that in many organizations the position of marketing decreases and loses its impact. If marketing plays (or should play) a substantial job inside the firm, this capability should have a noticeable voice in new product development (NPD).
Advances in Social Sciences Research Journal, 2020
Several marketing researchers have concluded that in many organizations the position of marketing... more Several marketing researchers have concluded that in many organizations the position of marketing decreases and loses its impact. If marketing plays (or should play) a substantial job inside the firm, this capability should have a noticeable voice in new product development (NPD).
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Papers by Tamoor Danish