A sales promotion or “sale” works as a branding tool. It is an effective way to stimulate demand.... more A sales promotion or “sale” works as a branding tool. It is an effective way to stimulate demand. But to perform better and stay ahead in the competition, retailers need to understand the cause and effect relationship of sales promotion. In this paper we present the Hypothesis Testing to distinguish the mind-set of customers towards cash discount with respect to Demographic variables such as gender, family income, educational qualification.
A sales promotion or “sale” works as a branding tool. It is an effective way to stimulate demand.... more A sales promotion or “sale” works as a branding tool. It is an effective way to stimulate demand. But to perform better and stay ahead in the competition, retailers need to understand the cause and effect relationship of sales promotion. In this paper we present the Hypothesis Testing to distinguish the mind-set of customers towards cash discount with respect to Demographic variables such as gender, family income, educational qualification.
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Papers by Swati Chopra