www.cbfs.edu.om Abstract: The purpose of this study is to review and understand the decision maki... more www.cbfs.edu.om Abstract: The purpose of this study is to review and understand the decision making influences faced by female segment in choosing and purchasing specific Brands of Cars in the Muscat region of the Sultanate of Oman. The paper reports an empirical analysis by classifying female segments into cohorts based on the decision making characteristics which provides qualitative insights of the female car owner driver segment residing in Oman. The Car Manufacturers will benefit from the data collected, especially in helping to build good customer relationships with the segment and in determining factors impacting on the profitability.
Sensory marketing" has been defined as "marketing that engages the consumers' senses and affects ... more Sensory marketing" has been defined as "marketing that engages the consumers' senses and affects their perception, judgment and behavior." (Aradhana Krishna, in her book Customer Sense-How the five senses influence the buying behavior, Kindle edition [2]) From a managerial perspective, sensory marketing can be used to create subconscious triggers that characterize consumer perceptions of abstract notions of the product (e.g., its sophistication or quality). Every day the consumer is exposed to a gamut of sensory triggers which works subconsciously in stimulating and influencing consumers buying behavior. Also, these sensory triggers may result in consumers' self-generation of (desirable) brand attributes, rather than those verbally provided by the advertiser. The understanding of these sensory triggers implies an understanding of sensation and perception as it applies to consumer behavior-this is the research perspective of sensory marketing.
The purpose of this study is to review and understand the decision making influences faced by fem... more The purpose of this study is to review and understand the decision making influences faced by female segment in choosing and purchasing specific Brands of Cars in the Muscat region of the Sultanate of Oman. The paper reports an empirical analysis by classifying female segments into cohorts based on the decision making characteristics which provides qualitative insights of the female car owner driver segment residing in Oman. The Car Manufacturers will benefit from the data collected, especially in helping to build good customer relationships with the segment and in determining factors impacting on the profitability.
www.cbfs.edu.om Abstract: The purpose of this study is to review and understand the decision maki... more www.cbfs.edu.om Abstract: The purpose of this study is to review and understand the decision making influences faced by female segment in choosing and purchasing specific Brands of Cars in the Muscat region of the Sultanate of Oman. The paper reports an empirical analysis by classifying female segments into cohorts based on the decision making characteristics which provides qualitative insights of the female car owner driver segment residing in Oman. The Car Manufacturers will benefit from the data collected, especially in helping to build good customer relationships with the segment and in determining factors impacting on the profitability.
Sensory marketing" has been defined as "marketing that engages the consumers' senses and affects ... more Sensory marketing" has been defined as "marketing that engages the consumers' senses and affects their perception, judgment and behavior." (Aradhana Krishna, in her book Customer Sense-How the five senses influence the buying behavior, Kindle edition [2]) From a managerial perspective, sensory marketing can be used to create subconscious triggers that characterize consumer perceptions of abstract notions of the product (e.g., its sophistication or quality). Every day the consumer is exposed to a gamut of sensory triggers which works subconsciously in stimulating and influencing consumers buying behavior. Also, these sensory triggers may result in consumers' self-generation of (desirable) brand attributes, rather than those verbally provided by the advertiser. The understanding of these sensory triggers implies an understanding of sensation and perception as it applies to consumer behavior-this is the research perspective of sensory marketing.
The purpose of this study is to review and understand the decision making influences faced by fem... more The purpose of this study is to review and understand the decision making influences faced by female segment in choosing and purchasing specific Brands of Cars in the Muscat region of the Sultanate of Oman. The paper reports an empirical analysis by classifying female segments into cohorts based on the decision making characteristics which provides qualitative insights of the female car owner driver segment residing in Oman. The Car Manufacturers will benefit from the data collected, especially in helping to build good customer relationships with the segment and in determining factors impacting on the profitability.
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