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Budi Suharjo

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Budi Suharjo is a lecturer at Bogor Agricultural University in the field of statistical and mathematical studies. My PhD degree was obtained from Justus Liebig Univerity Germany in biometrics. I currently teach several courses such as multivariate statistics and mathematical modeling, market research methods. The areas of research that I do include modeling in the field of consumer behavior.

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Alin Veronika, MT, PMP, PMI-RMP

University of Indonesia

University College Cork

Alejandra B Osorio

Wellesley College

Ucla

University of Florida

National Technical University of Athens

Syafruddin Rauf

Hasanuddin University

Juraj Marušiak

Slovak Academy of Sciences

José Manuel Santos

University of Salamanca

Universitas Islam Bandung

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Papers by Budi Suharjo

The The Effect of E-Service Quality Through Customer Satisfaction and Customer Trust on Customer Loyalty of Klikindomaret Users

Indonesian Journal of Business and Entrepreneurship, Jan 14, 2024

A change in consumer behavior that increasingly uses digital systems in shopping encourages compa... more A change in consumer behavior that increasingly uses digital systems in shopping encourages companies to implement an omnichannel sales system, as well as Indomaret. Meanwhile, the increasing number of retailers adopting the online system will lead to the emergence of competition between sellers, so customer loyalty has an important role. In running a business online, service quality is known to influence customer satisfaction and customer shopping behavior. This study aims to analyze the effect of e-service quality on customer loyalty in using Klik Indomaret. This research was conducted on 350 respondents who had used Klik Indomaret for the last six months and were domiciled in Jabodetabek. Data was collected using a snowball sampling technique with a questionnaire distributed online. The method used in this research is structural equation modeling (SEM). The results of the study show that e-service quality has a significant direct effect on customer satisfaction and trust. Furthermore, customer satisfaction also has a significant direct effect on customer trust. Increasing customer satisfaction and trust will also increase customer loyalty in shopping through Klik Indomaret. Managerial implications that can be applied by companies to increase customer loyalty include improving KlikIndomaret's e-service quality so that customer satisfaction and trust in e-commerce increase. In addition, the majority of KlikIndomaret's customers are Generation Z and millennials, so information and promotions will be delivered more effectively through message services and social media by using digital marketing.

Bias Skala Data Dalam Pendugaan Koefisien Korelasi

Journal of Mathematics and Its Applications JMA, Dec 1, 2013

Perilaku Konsumen Terhadap Keputusan Pemilihan Merek Sepeda Motor

This study was conducted to identify factors that affect the promotion of the consumers in making... more This study was conducted to identify factors that affect the promotion of the consumers in making the decision to choose the motorcycle brand and to measure how large the contribution is to the promotion of consumer purchasing decisions. This study used Thurstone, correspondence analysis and Structural Equation Model (SEM) analysis method to obtain the expected results. About 106 respondents representing consumers were interviewed directly by using a structured questionnaire. The results showed that consumers are more interested in the factors associated with the products, prices and after sales service in choosing a brand of motorcycles. Based on the results of the study, contributions to promotion among other 7P marketing mix provide the most minor influence on the purchase decision of motorcycle. To find out how to examine the decision-making process, this study used the theory of decision-making process as the basis of research framework that stated consumers go through several ...

Perception study of perceived value and social influence of digital health services in Indonesia

The international journal of risk and safety in medicine, Jun 5, 2023

BACKGROUND: Healthtech has become a nascent sector of the internet economy since the emergence of... more BACKGROUND: Healthtech has become a nascent sector of the internet economy since the emergence of the COVID-19 pandemic in 2020. Telemedicine features are facilitated, such as teleconsultation, e-diagnosis, e-prescribing, and e-pharmacy. However, the intention to use digital health services in Indonesia is still underdeveloped though the sales of other risk-free e-commerce products are high enough. OBJECTIVE: This study aims to assess the human perception of perceived value and social influences regarding the intention to use digital health services. METHODS: Google Forms web link is employed to disseminate a set of 4-Point Likert scale questionnaires. In total, 364 complete responses are collected-back. A descriptive approach is employed to process the data using Microsoft Excel and SPSS software. Validity and reliability are quantified using the item total-correlation method and Cronbach’s Alpha coefficient. RESULTS: Only 87 respondents (24%) ever used digital health services, of which Halodoc (92%) is the most preferred application, and teleconsultation became the most popular service to access. Out of four, the average score is 3.16 for perceived value and 2.86 for the social influence dimension. CONCLUSION: Most respondents, not dependent on user experience, perceive more values obtained using digital health services, such as time and money savings, convenience, flexible order time, undiscovered identity, adventurous experience, and enjoyment. Another finding of this research proves that some social influences from family, friends, and mass media also bring effect to amplify the intention to use. A low level of trust is assumed to be the cause of a small number of users.

Customer Satisfaction: Service Quality or Product Quality (Case Study at Fast Food Restaurant in Jabodetabek)

Binus business review : management, accounting and hospitality management, Jul 7, 2021

Along with the increasing number of fast food restaurant (FFR), the level of competition has also... more Along with the increasing number of fast food restaurant (FFR), the level of competition has also increased. Business owners and managers of FFR are required to provide quality services and products to maintain their existence. Product and service quality and customer satisfaction have a close relationship with company profits. Customer satisfaction is determined by customers' perceptions regarding product or service performance to meet customer expectations. The research aimed to determine the factors that influenced customer satisfaction of the FFR. The research was conducted in FFR in Jabodetabek using a descriptive approach with survey methods and convenience sampling techniques. Using the Structural Equation Model (SEM), the researchers analyzed several factors that influenced customer satisfaction: service and product quality. The results illustrate that service quality affects customer satisfaction. Satisfied customers will revisit the FFR. However, product quality has no direct effect on customer satisfaction. To improve customer satisfaction, the management of FFR must pay attention to the attributes that contribute greatly but receive low ratings from customers. It consists of the coolness of the room when customers eat and greetings from officers when customers leave the restaurant. Owners and managers of FFR are required to provide service and product quality to maintain their existence.

Stakeholder Management: Conflict and Interest in Tin Mining Industry Indonesia (Case Study Bangka Belitung Province)

European Scientific Journal, ESJ, Sep 29, 2014

The aim of our study was to assess each stakeholder mapping to the role, interest level, power an... more The aim of our study was to assess each stakeholder mapping to the role, interest level, power and the impact of the tin mining industries in Indonesia. Specifically, this study was to find a key players which affect the tin mining industries in Bangka Belitung and analyzed the influence and impact on the industries. The problem in tin mining which the existence of interest in tin mining land domination of Bangka Belitung has been going on when the switching between powerful stakeholders (Hendra 2012). The design used in this study was structured in-depth interviews of expert stakeholders in tin mining industries in Bangka Belitung with stakeholder management approach. The results of the study showed that stakeholders not directly involved in tin mining activities but highly affects the sustainability of the tin mining industries in Bangka Belitung. There are seven major stakeholders in tin mining industry; central government, local government, local communities, small scale mining and suppliers, manufacturers and investors as well as law enforcement

Key Success Value In Relationship Marketing Of Agriclture Products

Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual da... more Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen dan agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, lnstitut Pertanian Bogar. Mulai diterbitkan pada awal tahun 2004 dengan frekuensi terbit dua kali dalam setahun, yakni pada bulan Maret dan Oktober. Redaksi menerima tulisan hasil penelitian ilmiah, baik dalam bentuk riset maupun empirical research dalam bidang yang berkaitan dengan manajemen dan atau agribisnis. Redaksi dapat menyingkat dan memperbaiki tulisan yang akan dimuat tanpa mengubah maksud dan isinya setelah melalui proses blind review yang dilakukan oleh tim yang ditunjuk khusus untuk mengadakan review atas kelayakan publikasi naskah penelitian ini. 71& Naskah yang dikirim oleh redaksi harus merupakan naskah asli dan tidak sedang dipertimbangkan untuk diterbitkan oleh jurnal atau penerbit-penerbit lain.

Faktor-faktor yang Memengaruhi Pembelian Produk Melalui TV Home Shopping

Jurnal Aplikasi Bisnis dan Manajemen, May 25, 2018

This research aimed to improve better understanding on consumer behavior of TV Home Shopping (THS... more This research aimed to improve better understanding on consumer behavior of TV Home Shopping (THS) by identifying the behavior of consumers watching THS, analyzing the effect of THS on consumer interest in purchasing THS products on consumer groups who have needs and who do not, and giving recommendation on THS program development to increase sales. In this research, the data were taken in the form of surveys through direct interviews using questionnaire as the instrument tool. The research data were processed by PLS smart software. The results showed that the respondents' profiles as THS product buyers were dominated by women (63%), adults (30-39 years old, 51%), high education background (S1, 50%), full-time workers (56%), and middle to upper class communities (42%). There were three major THS channels chosen by the respondents i.e. OShop (47%), Lejel Home Shopping (37%), and MNC Shop (15%). The results of this research identified the primary reasons of purchasing products in THS i.e. product prices, appealing gifts, unique products, trending products, time saving, high quality products, needs for the products, lower prices, convenience by staying at home, and shopping for pleasure /gifts.

Perbandingan Metode Pendugaan Parameter Dalam Pemodelan Persamaan Struktural (Comparison Of Parameter Estimation Afetlwds in Structural Equation Modeling)

Key Success Values in Relationship Marketing of Agriculture Products

Jurnal Manajemen dan Agribisnis, May 1, 2012

In Indonesia, agriculture is still one of the business activity that involves many stakeholders w... more In Indonesia, agriculture is still one of the business activity that involves many stakeholders with a unique relationship, ranging from farmers as producers, various intermediaries that act to move the product on the retailers who ultimately sell to end consumers. What are the key values connecting between actors to guarantee the continuity of business and how the model linkage or relationship marketing that happens, is the main goal in this paper. The results showed, commitment and trust are the dominant two aspects that underlie the emergence of co-operation as well as the assurance of financial benefit. Another interesting fact revealed by this study is the relationship marketing that occurs not just based on the transactional aspects alone, but there is also a social aspect that binds relationships. This aspect even leads to another fundamental goal, namely the existence of convenience between the parties cooperate. Although both of these goals cannot always be achieved simultaneously due to the strata of different decision-making power, but in reality they complement the ongoing collaboration. Keywords: Commitment, Trust, Transactional and Social Marketing, Leisure

Kajian Preferensi Konsumen Rumah Tangga Terhadap Beras Organik di Wilayah Kota Bogor

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah, 2011

Organic rice is an agricultural product which uses the system of organic diversification, is good... more Organic rice is an agricultural product which uses the system of organic diversification, is good for our health because it has no dangerous chemicals compared to other rice, has a specific aroma, does not easily go bad, and is tasty. Because of its high price, only people of the middle to upper classes can afford to buy it. It is expensive because it is chemical free, healthy, does not contain pesticide and farmers do not use inorganic fertilizers to grow it. The general objective of this study is to understand why people in Bogor buy organic rice. Specifically, this study is (1) to identify the factors influencing the consumers' decision in purchasing organic rice, (2) to evaluate the decision process to consume organic rice, and (3) to analyze the consumers' behavior in order to organize the producer's marketing strategy of organic rice. The study was conducted at Lembaga Pertanian Sehat (LPS) in Bogor. Accidental sampling was conducted by interviewing 50 selected respondents who are consumers of organic rice. Primary and secondary data were obtained through related literature and interviewing respondents through questionnaires. The method of study used was the descriptive and quantitative analysis, using the Principal Component Analysis (PCA). The data processing and analysis were conducted by using Microsoft Excel (tabulation, matrix correlation and Minitab V.10). Consumers purchase organic rice through identification of needs, information search, alternative evaluation, buying process, and behavior after purchase. If a respondent frequently purchases organic rice, he may not go through the process mentioned above. Their need is health, the motivation to buy is the reasonable price, the stage of information search is usually through friends at work, neighbors, and self-initiative, in the alternative stage, the primary consideration is taste, in the buying stage it is the supply at home, and the nearness of location to buy it. The average expenditure of organic rice is Rp 100,000-Rp 125,000 for four persons in a family. Six main variables influencing the purchase of organic rice are the quality, promotion, price, influence of friends and families. The qualitative marketing strategy developed by producers covered products, price, promotion, and location. The marketing strategies were (1) product, (2) price, (3) promotion, and (4) location.

Brand Name and Customers' Intention

European Research Studies Journal, Nov 1, 2018

The purpose of this paper is to examine the role of the brand dimension of perception of quality,... more The purpose of this paper is to examine the role of the brand dimension of perception of quality, brand image, and integrated marketing communications towards attitude and subsequent influence on consumer interest in university scope. The study aims to analyze the role of college brand from the perspective of high school students in Indonesia as a developing country. The survey was conducted on 397 students. Data analysis and testing of the integrated model proposed the use of Structural Equation Modeling. The results of the analysis show that there is a brand influence for the dimension of quality perception, brand image, integrated marketing communications towards the interest of the college. The three dimensions of the brand have a positive effect on interest to college. There is an insignificant influence from the perception dimension of quality to interest, while other dimensions have a significant effect on student interest to college. These results provide an overview for the college management to develop the institutional brand strategy because this study uses a sample of high school students as a true college consumer. Empirically, the results of this study indicate that consumers of higher education in Indonesia, i.e. high school students, assess the brand of college, that leads to a positive attitude based on the significance of the brand. Furthermore, there is a positive and significant influence on attitudes toward student interest for college election.

Key Succes Value in Relationship Marketing of Agriculture Products "Reviewer

Car Sharing in Marketing

Jurnal Manajemen Indonesia, Aug 29, 2022

The objective of this article is to explore several studies on Car Sharing (CS) in the marketing ... more The objective of this article is to explore several studies on Car Sharing (CS) in the marketing discipline. A total of 1,251 articles was collected from several journals in the Q1 Schimago category. Of these number 165 articles were chosen for research goals. A detailed investigation reduced this amount to 50 articles. The content analysis technique is applied by examining some key aspects, such as theme, authorship, research type, scope, and research design. The results of this study show that top-class journals have not published many articles about CS in the marketing discipline, but this does show an upward trend. Most articles are empirical papers. In general, the findings show a shift in the focus of CS studies in the marketing discipline over time.

Pengaruh Kualitas Layanan Petugas Agen Brilink (PAB) Terhadap Loyalitas Agen Brilink

Jurnal Aplikasi Bisnis dan Manajemen, Jan 31, 2022

Elemen-elemen Sistem Manajemen Lingkungan Keselamatan dan Kesehatan Kerja (SMLK3) untuk Bisnis Berkelanjutan

Jurnal Aplikasi Bisnis dan Manajemen, Jan 30, 2018

ElEMEn-ElEMEn sistEM ManaJEMEn lingkungan kEsElaMatan dan kEsEhatan kErJa (sMlk3) untuk bisnis bE... more

Sensitivitas Skala Data Terhadap Pengujian Nilai Tengah

Journal of Mathematics and Its Applications JMA, Dec 1, 2012

Kepemilikan Perencanaan Keuangan Hari Tua Pada Pekerja Kota Bogor

DOAJ (DOAJ: Directory of Open Access Journals), May 1, 2017

This study aims to analyze the influence of attitude toward behavior, subjective norms, and perce... more This study aims to analyze the influence of attitude toward behavior, subjective norms, and perceived behavioral control on Bogor"s employee. This study is aims too to analyze the demography characteristic of Bogor"s employee who have retirement planning. This study was conducted on 97 Bogor"s employee and was conducted in August until October 2016. The results of logistic regression showed that the indicators of subjective norms and perceived behavioral control have positive effect on financial retirement planning to Bogor"s employee. Research also showed that ownership of financial retirement planning tend to be owned by the city of Bogor"s employee who have more than one number of dependents, aged over 30 years old, married, and earning over nine million per month. Keywords: retirement planning, theory of planned behavior, employee in Bogor Abstrak. Penelitian ini bertujuan untuk menganalisis pengaruh sikap terhadap perilaku, norma-norma subjektif, dan kontrol perilaku yang dirasakan yang merupakan indikator dari Theory of Planned Behavior terhadap kepemilikan perencanaan keuangan hari tua pada pekerja Kota Bogor. Penelitian ini juga ingin menganalisis karakteristik demografi dari pekerja Kota Bogor yang memiliki perencanaan keuangan untuk hari tuanya. Penelitian ini dilakukan pada 97 pekerja Kota Bogor dan dilaksanakan pada bulan Agustus sampai dengan Oktober 2016. Hasil regresi logistik menunjukkan bahwa indikator norma-norma subjektif dan kontrol perilaku yang dirasakan berpengaruh positif terhadap perencanaan keuangan hari tua pada pekerja Kota Bogor. Penelitian juga menunjukkan bahwa kepemilikan perencanaan keuangan hari tua cenderung dimiliki oleh pekerja Kota Bogor yang memiliki jumlah tanggungan lebih dari satu, berusia di atas 30 tahun, sudah menikah, dan berpenghasilan di atas sembilan juta per bulan. Kata kunci: perencanaan keuangan hari tua, theory of planned behavior, pekerja Kota Bogor PENDAHULUAN Kepemilikan perencanaan keuangan hari tua menjadi suatu isu yang menarik. Individu pada masa tua memiliki kebutuhan yang tetap harus dipenuhi. Banyak ahli memperkirakan bahwa individu pada masa pensiun membutuhkan 75 sampai 90 persen pendapatan prapensiun untuk tetap memiliki kehidupan yang nyaman (Garman dan Forgue 1994). Sementara itu, Kementerian Kesehatan RI memperkirakan pada tahun 2014 rata-rata usia harapan penduduk Indonesia mencapai 72 tahun. Artinya, jika individu pensiun pada usia 56 tahun, maka ia memiliki 16 tahun pada masa tuanya tanpa pendapatan dari pekerjaan.

Model Bisnis Industri Tambang Timah Berkelanjutan (Studi Kasus Bangka Belitung)

Jurnal aplikasi manajemen, 2014

This study aims to design a business model of tin mining industry in Bangka Belitung so the susta... more This study aims to design a business model of tin mining industry in Bangka Belitung so the sustainable issues can be resolved. The methodology used in this study was in-depth structured interview of expert stakeholders. The results of the study showed a chart which was interrelated relationship between elements which were created and delivered value for the industry and the state. The study of tin business model is a flow chart of the mining process to the trade.

Pola Faktor Keragaman pada Respons Dikrit

Jambura Journal of Mathematics, Jan 18, 2023

Dalam penelitian sosial, responden biasanya diberikan beberapa pertanyaan atau indikator untuk di... more Dalam penelitian sosial, responden biasanya diberikan beberapa pertanyaan atau indikator untuk dilakukan penilaian. Respons antar responden dapat berbeda walaupun diberikan pertanyaan atau indikator yang sama. Hal ini menjadi salah satu penyebab keragaman respons. Keragaman respons menjadi salah satu faktor terjadinya bias respons dalam melakukan penelitian sosial. Keragaman respons dapat berasal dari perbedaan proses berpikir masing-masing responden. Ada tiga aspek utama dalam proses berpikir, yaitu kognisi, afeksi, dan konasi. Tujuan makalah ini adalah menganalisis sumber keragaman respons pada aspek kognisi, afeksi, dan konasi. Hal pertama yang dilakukan dalam penelitian adalah perancangan kuesioner dengan mengembangkan indikator menjadi tiga aspek (kognisi, afeksi, dan konasi). Penelitian melibatkan 100 responden pengguna OVO dengan metode pengambilan sampel adalah purposive sampling. Responden melakukan penilaian indikator-indikator aspek kognisi, afeksi, dan konasi. Pilihan penilaian yang diberikan, yaitu penilaian diskrit 1-5 dengan keterangan penilaian disesuaikan dengan indikatornya. Kemudian, data penilaian responden dianalisis dengan perhitungan standard deviation, analisis ragam, uji lanjut (Tukey HSD) dan sebaran penilaian masing-masing indikator. Hasil utama yang diperoleh adalah terdapat tiga indikator berurutan dengan nilai standard deviation terbesar pada masing-masing aspek. Indikator-indikator tersebut yang menjadi sumber keragaman respons aspek kognisi, afeksi, dan konasi. Hasil analisis juga menunjukkan bahwa aspek konasi merupakan aspek paling beragam dengan nilai standard deviation paling besar. Penelitian ini bermanfaat sebagai acuan pembuatan kuesioner penelitian sosial dalam melakukan pengukuran terkait aspek kognisi, afeksi, dan konasi.

The The Effect of E-Service Quality Through Customer Satisfaction and Customer Trust on Customer Loyalty of Klikindomaret Users

Indonesian Journal of Business and Entrepreneurship, Jan 14, 2024

A change in consumer behavior that increasingly uses digital systems in shopping encourages compa... more A change in consumer behavior that increasingly uses digital systems in shopping encourages companies to implement an omnichannel sales system, as well as Indomaret. Meanwhile, the increasing number of retailers adopting the online system will lead to the emergence of competition between sellers, so customer loyalty has an important role. In running a business online, service quality is known to influence customer satisfaction and customer shopping behavior. This study aims to analyze the effect of e-service quality on customer loyalty in using Klik Indomaret. This research was conducted on 350 respondents who had used Klik Indomaret for the last six months and were domiciled in Jabodetabek. Data was collected using a snowball sampling technique with a questionnaire distributed online. The method used in this research is structural equation modeling (SEM). The results of the study show that e-service quality has a significant direct effect on customer satisfaction and trust. Furthermore, customer satisfaction also has a significant direct effect on customer trust. Increasing customer satisfaction and trust will also increase customer loyalty in shopping through Klik Indomaret. Managerial implications that can be applied by companies to increase customer loyalty include improving KlikIndomaret's e-service quality so that customer satisfaction and trust in e-commerce increase. In addition, the majority of KlikIndomaret's customers are Generation Z and millennials, so information and promotions will be delivered more effectively through message services and social media by using digital marketing.

Bias Skala Data Dalam Pendugaan Koefisien Korelasi

Journal of Mathematics and Its Applications JMA, Dec 1, 2013

Perilaku Konsumen Terhadap Keputusan Pemilihan Merek Sepeda Motor

This study was conducted to identify factors that affect the promotion of the consumers in making... more This study was conducted to identify factors that affect the promotion of the consumers in making the decision to choose the motorcycle brand and to measure how large the contribution is to the promotion of consumer purchasing decisions. This study used Thurstone, correspondence analysis and Structural Equation Model (SEM) analysis method to obtain the expected results. About 106 respondents representing consumers were interviewed directly by using a structured questionnaire. The results showed that consumers are more interested in the factors associated with the products, prices and after sales service in choosing a brand of motorcycles. Based on the results of the study, contributions to promotion among other 7P marketing mix provide the most minor influence on the purchase decision of motorcycle. To find out how to examine the decision-making process, this study used the theory of decision-making process as the basis of research framework that stated consumers go through several ...

Perception study of perceived value and social influence of digital health services in Indonesia

The international journal of risk and safety in medicine, Jun 5, 2023

BACKGROUND: Healthtech has become a nascent sector of the internet economy since the emergence of... more BACKGROUND: Healthtech has become a nascent sector of the internet economy since the emergence of the COVID-19 pandemic in 2020. Telemedicine features are facilitated, such as teleconsultation, e-diagnosis, e-prescribing, and e-pharmacy. However, the intention to use digital health services in Indonesia is still underdeveloped though the sales of other risk-free e-commerce products are high enough. OBJECTIVE: This study aims to assess the human perception of perceived value and social influences regarding the intention to use digital health services. METHODS: Google Forms web link is employed to disseminate a set of 4-Point Likert scale questionnaires. In total, 364 complete responses are collected-back. A descriptive approach is employed to process the data using Microsoft Excel and SPSS software. Validity and reliability are quantified using the item total-correlation method and Cronbach’s Alpha coefficient. RESULTS: Only 87 respondents (24%) ever used digital health services, of which Halodoc (92%) is the most preferred application, and teleconsultation became the most popular service to access. Out of four, the average score is 3.16 for perceived value and 2.86 for the social influence dimension. CONCLUSION: Most respondents, not dependent on user experience, perceive more values obtained using digital health services, such as time and money savings, convenience, flexible order time, undiscovered identity, adventurous experience, and enjoyment. Another finding of this research proves that some social influences from family, friends, and mass media also bring effect to amplify the intention to use. A low level of trust is assumed to be the cause of a small number of users.

Customer Satisfaction: Service Quality or Product Quality (Case Study at Fast Food Restaurant in Jabodetabek)

Binus business review : management, accounting and hospitality management, Jul 7, 2021

Along with the increasing number of fast food restaurant (FFR), the level of competition has also... more Along with the increasing number of fast food restaurant (FFR), the level of competition has also increased. Business owners and managers of FFR are required to provide quality services and products to maintain their existence. Product and service quality and customer satisfaction have a close relationship with company profits. Customer satisfaction is determined by customers' perceptions regarding product or service performance to meet customer expectations. The research aimed to determine the factors that influenced customer satisfaction of the FFR. The research was conducted in FFR in Jabodetabek using a descriptive approach with survey methods and convenience sampling techniques. Using the Structural Equation Model (SEM), the researchers analyzed several factors that influenced customer satisfaction: service and product quality. The results illustrate that service quality affects customer satisfaction. Satisfied customers will revisit the FFR. However, product quality has no direct effect on customer satisfaction. To improve customer satisfaction, the management of FFR must pay attention to the attributes that contribute greatly but receive low ratings from customers. It consists of the coolness of the room when customers eat and greetings from officers when customers leave the restaurant. Owners and managers of FFR are required to provide service and product quality to maintain their existence.

Stakeholder Management: Conflict and Interest in Tin Mining Industry Indonesia (Case Study Bangka Belitung Province)

European Scientific Journal, ESJ, Sep 29, 2014

The aim of our study was to assess each stakeholder mapping to the role, interest level, power an... more The aim of our study was to assess each stakeholder mapping to the role, interest level, power and the impact of the tin mining industries in Indonesia. Specifically, this study was to find a key players which affect the tin mining industries in Bangka Belitung and analyzed the influence and impact on the industries. The problem in tin mining which the existence of interest in tin mining land domination of Bangka Belitung has been going on when the switching between powerful stakeholders (Hendra 2012). The design used in this study was structured in-depth interviews of expert stakeholders in tin mining industries in Bangka Belitung with stakeholder management approach. The results of the study showed that stakeholders not directly involved in tin mining activities but highly affects the sustainability of the tin mining industries in Bangka Belitung. There are seven major stakeholders in tin mining industry; central government, local government, local communities, small scale mining and suppliers, manufacturers and investors as well as law enforcement

Key Success Value In Relationship Marketing Of Agriclture Products

Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual da... more Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen dan agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, lnstitut Pertanian Bogar. Mulai diterbitkan pada awal tahun 2004 dengan frekuensi terbit dua kali dalam setahun, yakni pada bulan Maret dan Oktober. Redaksi menerima tulisan hasil penelitian ilmiah, baik dalam bentuk riset maupun empirical research dalam bidang yang berkaitan dengan manajemen dan atau agribisnis. Redaksi dapat menyingkat dan memperbaiki tulisan yang akan dimuat tanpa mengubah maksud dan isinya setelah melalui proses blind review yang dilakukan oleh tim yang ditunjuk khusus untuk mengadakan review atas kelayakan publikasi naskah penelitian ini. 71& Naskah yang dikirim oleh redaksi harus merupakan naskah asli dan tidak sedang dipertimbangkan untuk diterbitkan oleh jurnal atau penerbit-penerbit lain.

Faktor-faktor yang Memengaruhi Pembelian Produk Melalui TV Home Shopping

Jurnal Aplikasi Bisnis dan Manajemen, May 25, 2018

This research aimed to improve better understanding on consumer behavior of TV Home Shopping (THS... more This research aimed to improve better understanding on consumer behavior of TV Home Shopping (THS) by identifying the behavior of consumers watching THS, analyzing the effect of THS on consumer interest in purchasing THS products on consumer groups who have needs and who do not, and giving recommendation on THS program development to increase sales. In this research, the data were taken in the form of surveys through direct interviews using questionnaire as the instrument tool. The research data were processed by PLS smart software. The results showed that the respondents' profiles as THS product buyers were dominated by women (63%), adults (30-39 years old, 51%), high education background (S1, 50%), full-time workers (56%), and middle to upper class communities (42%). There were three major THS channels chosen by the respondents i.e. OShop (47%), Lejel Home Shopping (37%), and MNC Shop (15%). The results of this research identified the primary reasons of purchasing products in THS i.e. product prices, appealing gifts, unique products, trending products, time saving, high quality products, needs for the products, lower prices, convenience by staying at home, and shopping for pleasure /gifts.

Perbandingan Metode Pendugaan Parameter Dalam Pemodelan Persamaan Struktural (Comparison Of Parameter Estimation Afetlwds in Structural Equation Modeling)

Key Success Values in Relationship Marketing of Agriculture Products

Jurnal Manajemen dan Agribisnis, May 1, 2012

In Indonesia, agriculture is still one of the business activity that involves many stakeholders w... more In Indonesia, agriculture is still one of the business activity that involves many stakeholders with a unique relationship, ranging from farmers as producers, various intermediaries that act to move the product on the retailers who ultimately sell to end consumers. What are the key values connecting between actors to guarantee the continuity of business and how the model linkage or relationship marketing that happens, is the main goal in this paper. The results showed, commitment and trust are the dominant two aspects that underlie the emergence of co-operation as well as the assurance of financial benefit. Another interesting fact revealed by this study is the relationship marketing that occurs not just based on the transactional aspects alone, but there is also a social aspect that binds relationships. This aspect even leads to another fundamental goal, namely the existence of convenience between the parties cooperate. Although both of these goals cannot always be achieved simultaneously due to the strata of different decision-making power, but in reality they complement the ongoing collaboration. Keywords: Commitment, Trust, Transactional and Social Marketing, Leisure

Kajian Preferensi Konsumen Rumah Tangga Terhadap Beras Organik di Wilayah Kota Bogor

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah, 2011

Organic rice is an agricultural product which uses the system of organic diversification, is good... more Organic rice is an agricultural product which uses the system of organic diversification, is good for our health because it has no dangerous chemicals compared to other rice, has a specific aroma, does not easily go bad, and is tasty. Because of its high price, only people of the middle to upper classes can afford to buy it. It is expensive because it is chemical free, healthy, does not contain pesticide and farmers do not use inorganic fertilizers to grow it. The general objective of this study is to understand why people in Bogor buy organic rice. Specifically, this study is (1) to identify the factors influencing the consumers' decision in purchasing organic rice, (2) to evaluate the decision process to consume organic rice, and (3) to analyze the consumers' behavior in order to organize the producer's marketing strategy of organic rice. The study was conducted at Lembaga Pertanian Sehat (LPS) in Bogor. Accidental sampling was conducted by interviewing 50 selected respondents who are consumers of organic rice. Primary and secondary data were obtained through related literature and interviewing respondents through questionnaires. The method of study used was the descriptive and quantitative analysis, using the Principal Component Analysis (PCA). The data processing and analysis were conducted by using Microsoft Excel (tabulation, matrix correlation and Minitab V.10). Consumers purchase organic rice through identification of needs, information search, alternative evaluation, buying process, and behavior after purchase. If a respondent frequently purchases organic rice, he may not go through the process mentioned above. Their need is health, the motivation to buy is the reasonable price, the stage of information search is usually through friends at work, neighbors, and self-initiative, in the alternative stage, the primary consideration is taste, in the buying stage it is the supply at home, and the nearness of location to buy it. The average expenditure of organic rice is Rp 100,000-Rp 125,000 for four persons in a family. Six main variables influencing the purchase of organic rice are the quality, promotion, price, influence of friends and families. The qualitative marketing strategy developed by producers covered products, price, promotion, and location. The marketing strategies were (1) product, (2) price, (3) promotion, and (4) location.

Brand Name and Customers' Intention

European Research Studies Journal, Nov 1, 2018

The purpose of this paper is to examine the role of the brand dimension of perception of quality,... more The purpose of this paper is to examine the role of the brand dimension of perception of quality, brand image, and integrated marketing communications towards attitude and subsequent influence on consumer interest in university scope. The study aims to analyze the role of college brand from the perspective of high school students in Indonesia as a developing country. The survey was conducted on 397 students. Data analysis and testing of the integrated model proposed the use of Structural Equation Modeling. The results of the analysis show that there is a brand influence for the dimension of quality perception, brand image, integrated marketing communications towards the interest of the college. The three dimensions of the brand have a positive effect on interest to college. There is an insignificant influence from the perception dimension of quality to interest, while other dimensions have a significant effect on student interest to college. These results provide an overview for the college management to develop the institutional brand strategy because this study uses a sample of high school students as a true college consumer. Empirically, the results of this study indicate that consumers of higher education in Indonesia, i.e. high school students, assess the brand of college, that leads to a positive attitude based on the significance of the brand. Furthermore, there is a positive and significant influence on attitudes toward student interest for college election.

Key Succes Value in Relationship Marketing of Agriculture Products "Reviewer

Car Sharing in Marketing

Jurnal Manajemen Indonesia, Aug 29, 2022

The objective of this article is to explore several studies on Car Sharing (CS) in the marketing ... more The objective of this article is to explore several studies on Car Sharing (CS) in the marketing discipline. A total of 1,251 articles was collected from several journals in the Q1 Schimago category. Of these number 165 articles were chosen for research goals. A detailed investigation reduced this amount to 50 articles. The content analysis technique is applied by examining some key aspects, such as theme, authorship, research type, scope, and research design. The results of this study show that top-class journals have not published many articles about CS in the marketing discipline, but this does show an upward trend. Most articles are empirical papers. In general, the findings show a shift in the focus of CS studies in the marketing discipline over time.

Pengaruh Kualitas Layanan Petugas Agen Brilink (PAB) Terhadap Loyalitas Agen Brilink

Jurnal Aplikasi Bisnis dan Manajemen, Jan 31, 2022

Elemen-elemen Sistem Manajemen Lingkungan Keselamatan dan Kesehatan Kerja (SMLK3) untuk Bisnis Berkelanjutan

Jurnal Aplikasi Bisnis dan Manajemen, Jan 30, 2018

ElEMEn-ElEMEn sistEM ManaJEMEn lingkungan kEsElaMatan dan kEsEhatan kErJa (sMlk3) untuk bisnis bE... more

Sensitivitas Skala Data Terhadap Pengujian Nilai Tengah

Journal of Mathematics and Its Applications JMA, Dec 1, 2012

Kepemilikan Perencanaan Keuangan Hari Tua Pada Pekerja Kota Bogor

DOAJ (DOAJ: Directory of Open Access Journals), May 1, 2017

This study aims to analyze the influence of attitude toward behavior, subjective norms, and perce... more This study aims to analyze the influence of attitude toward behavior, subjective norms, and perceived behavioral control on Bogor"s employee. This study is aims too to analyze the demography characteristic of Bogor"s employee who have retirement planning. This study was conducted on 97 Bogor"s employee and was conducted in August until October 2016. The results of logistic regression showed that the indicators of subjective norms and perceived behavioral control have positive effect on financial retirement planning to Bogor"s employee. Research also showed that ownership of financial retirement planning tend to be owned by the city of Bogor"s employee who have more than one number of dependents, aged over 30 years old, married, and earning over nine million per month. Keywords: retirement planning, theory of planned behavior, employee in Bogor Abstrak. Penelitian ini bertujuan untuk menganalisis pengaruh sikap terhadap perilaku, norma-norma subjektif, dan kontrol perilaku yang dirasakan yang merupakan indikator dari Theory of Planned Behavior terhadap kepemilikan perencanaan keuangan hari tua pada pekerja Kota Bogor. Penelitian ini juga ingin menganalisis karakteristik demografi dari pekerja Kota Bogor yang memiliki perencanaan keuangan untuk hari tuanya. Penelitian ini dilakukan pada 97 pekerja Kota Bogor dan dilaksanakan pada bulan Agustus sampai dengan Oktober 2016. Hasil regresi logistik menunjukkan bahwa indikator norma-norma subjektif dan kontrol perilaku yang dirasakan berpengaruh positif terhadap perencanaan keuangan hari tua pada pekerja Kota Bogor. Penelitian juga menunjukkan bahwa kepemilikan perencanaan keuangan hari tua cenderung dimiliki oleh pekerja Kota Bogor yang memiliki jumlah tanggungan lebih dari satu, berusia di atas 30 tahun, sudah menikah, dan berpenghasilan di atas sembilan juta per bulan. Kata kunci: perencanaan keuangan hari tua, theory of planned behavior, pekerja Kota Bogor PENDAHULUAN Kepemilikan perencanaan keuangan hari tua menjadi suatu isu yang menarik. Individu pada masa tua memiliki kebutuhan yang tetap harus dipenuhi. Banyak ahli memperkirakan bahwa individu pada masa pensiun membutuhkan 75 sampai 90 persen pendapatan prapensiun untuk tetap memiliki kehidupan yang nyaman (Garman dan Forgue 1994). Sementara itu, Kementerian Kesehatan RI memperkirakan pada tahun 2014 rata-rata usia harapan penduduk Indonesia mencapai 72 tahun. Artinya, jika individu pensiun pada usia 56 tahun, maka ia memiliki 16 tahun pada masa tuanya tanpa pendapatan dari pekerjaan.

Model Bisnis Industri Tambang Timah Berkelanjutan (Studi Kasus Bangka Belitung)

Jurnal aplikasi manajemen, 2014

This study aims to design a business model of tin mining industry in Bangka Belitung so the susta... more This study aims to design a business model of tin mining industry in Bangka Belitung so the sustainable issues can be resolved. The methodology used in this study was in-depth structured interview of expert stakeholders. The results of the study showed a chart which was interrelated relationship between elements which were created and delivered value for the industry and the state. The study of tin business model is a flow chart of the mining process to the trade.

Pola Faktor Keragaman pada Respons Dikrit

Jambura Journal of Mathematics, Jan 18, 2023

Dalam penelitian sosial, responden biasanya diberikan beberapa pertanyaan atau indikator untuk di... more Dalam penelitian sosial, responden biasanya diberikan beberapa pertanyaan atau indikator untuk dilakukan penilaian. Respons antar responden dapat berbeda walaupun diberikan pertanyaan atau indikator yang sama. Hal ini menjadi salah satu penyebab keragaman respons. Keragaman respons menjadi salah satu faktor terjadinya bias respons dalam melakukan penelitian sosial. Keragaman respons dapat berasal dari perbedaan proses berpikir masing-masing responden. Ada tiga aspek utama dalam proses berpikir, yaitu kognisi, afeksi, dan konasi. Tujuan makalah ini adalah menganalisis sumber keragaman respons pada aspek kognisi, afeksi, dan konasi. Hal pertama yang dilakukan dalam penelitian adalah perancangan kuesioner dengan mengembangkan indikator menjadi tiga aspek (kognisi, afeksi, dan konasi). Penelitian melibatkan 100 responden pengguna OVO dengan metode pengambilan sampel adalah purposive sampling. Responden melakukan penilaian indikator-indikator aspek kognisi, afeksi, dan konasi. Pilihan penilaian yang diberikan, yaitu penilaian diskrit 1-5 dengan keterangan penilaian disesuaikan dengan indikatornya. Kemudian, data penilaian responden dianalisis dengan perhitungan standard deviation, analisis ragam, uji lanjut (Tukey HSD) dan sebaran penilaian masing-masing indikator. Hasil utama yang diperoleh adalah terdapat tiga indikator berurutan dengan nilai standard deviation terbesar pada masing-masing aspek. Indikator-indikator tersebut yang menjadi sumber keragaman respons aspek kognisi, afeksi, dan konasi. Hasil analisis juga menunjukkan bahwa aspek konasi merupakan aspek paling beragam dengan nilai standard deviation paling besar. Penelitian ini bermanfaat sebagai acuan pembuatan kuesioner penelitian sosial dalam melakukan pengukuran terkait aspek kognisi, afeksi, dan konasi.