IJSRD | Volume 6 Issue 9 by Sufiyan Dagli
IJSRD - International Journal for Scientific Research and Development, 2018
— Nowadays, the usage of e-commerce is growing day by day, so online users are also rising. Every... more — Nowadays, the usage of e-commerce is growing day by day, so online users are also rising. Every user spends their most of the time on e-commerce websites and their behavior is different from one another. E-commerce has become very competitive so, knowing user's behavior has become prior concern. Most of the e-commerce platforms are using either content based or collaborative approach to predict user behavior. Collaborative approach has become obsolete. Many e-commerce websites mainly rely on the content based approach. But for better recommendation, it is important to make use of the user data as well. We propose design and implementation of hybrid system by K-mean algorithm and Hidden Markov Model. Machine learning regression algorithms are used to fetch user's priorities and clustering of data through K-mean algorithm.
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IJSRD | Volume 6 Issue 9 by Sufiyan Dagli