Papers by Selfiana Goetha
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Adanya pandemi Covid-19 juga berdampak pada perubahan pola hidup masyarakat sehingga mengharuskan... more Adanya pandemi Covid-19 juga berdampak pada perubahan pola hidup masyarakat sehingga mengharuskan masyarakat untuk mampu beradaptasi dengan kebiasaan baru. Dalam skenario ini, kekhawatiran yang jelas muncul bagi perusahaan dan pemerintah yang memastikan bagaimana perilaku pembelian konsumen akan terpengaruh oleh krisis Covid-19. Tujuan dari penelitian ini adalah untuk memahami bagaimana motivasi dan perilaku pembelian konsumen di tengah krisis yang diakibatkan pandemi covid-19. , jenis penelitian ini merupakan penelitian kuantitatif-hipotesis testing research. Teknik pengambilan sampel yang digunakan adalah convenience sampling. Hasil penelitian terhadap konsumen di masa krisis menunjukkan bahwa variabel hedonic berpengaruh negatif dan tidak signifikan terhadap variabel Overall Covid – 19 Crisis Awerness , variabel Purchasing Categories basic needs product, dan variabel Purchasing Categories non basic needs product . Variabel utilitarian berpengaruh positif dan tidak signifikan te...
E-Jurnal Manajemen Universitas Udayana
Price is one of the important points in marketing as well as in creating customer value. Odd pric... more Price is one of the important points in marketing as well as in creating customer value. Odd prices.are..one of the strategies made by companies to form the impression of low prices in the minds of consumers. The goal of this study is to understand the relationship between odd prices and consumer involvement in purchase intentions. Non-random sampling (convenience sampling) was used in this study for data collection. The respondents numbered 112 people who were in Kupang. Questionnaires were disseminated to customers who used shopee (Flash sale product) in Kupang. The research method is a survey and outcome were analyzed and interpreted using Structure Equation Modeling (SEM). The relationship between odd prices, customer involvement shows positive influence on each other. Keywords: Odd price, consumer involvement, purchase intention
Understanding why exaggerated negative word of mouth customers complain the way they do is import... more Understanding why exaggerated negative word of mouth customers complain the way they do is important from theorical, managerial and public policy perspectives. This research try to answer customer negative WOM and desirable organizational outcomes, the possibility that customer might routinely exaggerate their consumption experience stories has been neglected. This research uses non-random sampling method (convenience sampling) in order to collect data. 138 people in Kupang were used as respondents. Data were collected using questionnaire (google form). This study uses SEM analyze to test the data. The result suggested consumer dissatisfaction and consumer vanting had effect toward exaggerated negative word of mouth, interactional justice and perceived tie had no effect toward exaggerated negative word of mouth. Keywords: word of mouth, exaggeration, negative word of mouth, consumer dissatisfaction, consumer venting
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Salah satu bisnis yang berkembang pesat saat ini di Kota Kupang adalah Ritel-Ritel Moderen. Untuk... more Salah satu bisnis yang berkembang pesat saat ini di Kota Kupang adalah Ritel-Ritel Moderen. Untuk tetap bertahan dalam persaingan bisnis penentuan strategi pemasaran yang tepat adalah salah satu langkah yang harus dijalankan. Salah satu bentuk strategi pemasaran yang diterapkan adalah scarcity message atau promosi terbatas. Ini digunakan untuk menciptakan kompetisi konsumen dan pembelian impulsif. Berdasarkan hasil penelitian terhadap 98 orang. Ditemukan bahwa scarcity message mampu membuat pembelian impulsif, dengan kompetisi konsumen sebagai faktor moderat Kata kunci: Scarcity Message, Kompetisi Konsumen, Pembelian Impulsif
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Papers by Selfiana Goetha