User Categorization Based on Trust Analysis for Reputation System in E-Commerce
International journal of engineering research and technology, 2018
In e-commerce applications, users prefer to give reviews, feedbacks about the products they have ... more In e-commerce applications, users prefer to give reviews, feedbacks about the products they have used. Currently most reputation systems directly depend on user's ratings and calculate the score for the product. However the reliability of these scores needs to be verified as some users may have intentions to falsify the product positively or negatively and they can give false feedbacks which can affect the buying decisions of potential users. Therefore there is a need to improve current reputation systems by providing trustworthiness of the users, feedbacks and the products. In this project work, a new architecture has been proposed which detects genuinity of users. This detection is done through one questionnaire. Every user (feedback provider) is redirected to some set of questions reflecting different features of the product. User is genuine if his opinion about product matches with majority of users. Only those feedbacks are considered which are given by genuine users. This trust analysis system helps to categorize users based on genuinity and generate the global reputation score of the
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Papers by Seema Kolkur