Papers by Sampson Sarpong brobbey
The current study aims to examine the cultural factors which influence consumer buying behavior i... more The current study aims to examine the cultural factors which influence consumer buying behavior in Sunyani-Ghana. The main objective of the study was to examine the influence of cultural factors influencing consumer behavior. The main aim of the study was to examine whether culture influences consumer buying behavior. Data for the study were gathered through structured questionnaire administered by the researcher, on a sample of 100 randomly chosen individuals within the study area. Eighty (80) out of the 100 were duly filled and returned. The data obtained were analyzed using Microsoft Excel; a descriptive research. Findings of the study revealed that culture positively have influence on buying behavior. The study further revealed that culture does not exert greater influence on buying behavior of clothes, rather, most of the respondents stated that, price, weather, fashion trends, personal factors, quality, and preferences are some of the other factors that influence their buying behavior of clothes. The study concluded that, culture has a significant effect and influences on consumer buying behavior of clothes and consumer’s decision to buy cloths, but it does not exert greater influence than other factors like global trends, personal factors, economic factors and other factors.
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Papers by Sampson Sarpong brobbey