Journal of Economics, Business and Management, 2015
The realm of emerging globalization urges the competitiveness in all aspects, including the educa... more The realm of emerging globalization urges the competitiveness in all aspects, including the education world. Whilst most universities focus on producing graduates to fill the labour market, a number of such graduates is equipping themselves with soft skills via employability program. Emphasis is on the management of their relationships with work and with learning. This requires skills such as negotiating, action planning and networking, added to qualities of self-awareness and confidence. According to Ranjit Malhi (2012) degree is no guarantee of a job and now employers are now looking for various soft skills in graduates, besides technical competence and work experience. For such reason, this paper attempts to examine whether the contents or the context of Graduates Employability Program has been successful in boosting employment potential of graduates in Malaysia. The case study in Department of Labour showed the significant results that one of the goals of the employability programs which is to enhance the marketability of respondent in the labour market was successful (M=3.10, S.D. =1.266), contents of the programs objectives were manageable (M= 2.97; S.D. =1.406) and clear (M = 2.95; S.D.=1.243) and are relevant (M=2.94; S.D.=1.085) which form the basis to enhance the graduates communication skill. This result has clearly shown that the module and components of the program are the most important for graduate employability. In conclusion, the current graduate employability program should focus on the context of the program.
In this savvy world of technology, most consumers want something that is quick, convenient, and c... more In this savvy world of technology, most consumers want something that is quick, convenient, and can fulfill their needs. Hence, it is parallel to the businesses nowadays that have the tendency to use online platforms to market their products. Thus, social media becomes one of the most popular online selling mediums among business firms. In a social media marketing strategy, one of the most important elements that needs to be highlighted by the firm is the content marketing itself. In other words, to succeed in a social media marketing strategy, it is necessary for the firm to provide high-quality content marketing for consumers. Considering that nowadays most consumers in the world use social media as one of the mediums through which they shop, the author suggests Social Media Content Marketing (SMCM) plays a role in influencing consumer behaviour. Social media will work more effectively if the content marketing displayed is of high quality and meets the needs of consumers who buy o...
At present many companies around the world are struggling to meet the challenges presented by the... more At present many companies around the world are struggling to meet the challenges presented by the organization’s global trends. The workforce has been continuously reminded of the competitiveness and increasing productivity in ensuring better working life. Not forgetting to balance the routines, job satisfaction needs also to be deliberated in any organization. In the current business scenario, the workforce in Malaysia has often been called to acquire core competencies and maintain their competitiveness in a liberalized and globalized market. Further, with the implementation of various policies pertinent to employment including the retirement age and minimum wages, the workplace is no more a pleasant place. Workers need to be more innovative, creative and talented to sustain employment. For such reasons, this paper attempts to examine the relationship between organizational support and job satisfaction in the insurance industry. The results showed that satisfaction with the job (M ...
Journal of Economics, Business and Management, 2015
The realm of emerging globalization urges the competitiveness in all aspects, including the educa... more The realm of emerging globalization urges the competitiveness in all aspects, including the education world. Whilst most universities focus on producing graduates to fill the labour market, a number of such graduates is equipping themselves with soft skills via employability program. Emphasis is on the management of their relationships with work and with learning. This requires skills such as negotiating, action planning and networking, added to qualities of self-awareness and confidence. According to Ranjit Malhi (2012) degree is no guarantee of a job and now employers are now looking for various soft skills in graduates, besides technical competence and work experience. For such reason, this paper attempts to examine whether the contents or the context of Graduates Employability Program has been successful in boosting employment potential of graduates in Malaysia. The case study in Department of Labour showed the significant results that one of the goals of the employability programs which is to enhance the marketability of respondent in the labour market was successful (M=3.10, S.D. =1.266), contents of the programs objectives were manageable (M= 2.97; S.D. =1.406) and clear (M = 2.95; S.D.=1.243) and are relevant (M=2.94; S.D.=1.085) which form the basis to enhance the graduates communication skill. This result has clearly shown that the module and components of the program are the most important for graduate employability. In conclusion, the current graduate employability program should focus on the context of the program.
In this savvy world of technology, most consumers want something that is quick, convenient, and c... more In this savvy world of technology, most consumers want something that is quick, convenient, and can fulfill their needs. Hence, it is parallel to the businesses nowadays that have the tendency to use online platforms to market their products. Thus, social media becomes one of the most popular online selling mediums among business firms. In a social media marketing strategy, one of the most important elements that needs to be highlighted by the firm is the content marketing itself. In other words, to succeed in a social media marketing strategy, it is necessary for the firm to provide high-quality content marketing for consumers. Considering that nowadays most consumers in the world use social media as one of the mediums through which they shop, the author suggests Social Media Content Marketing (SMCM) plays a role in influencing consumer behaviour. Social media will work more effectively if the content marketing displayed is of high quality and meets the needs of consumers who buy o...
At present many companies around the world are struggling to meet the challenges presented by the... more At present many companies around the world are struggling to meet the challenges presented by the organization’s global trends. The workforce has been continuously reminded of the competitiveness and increasing productivity in ensuring better working life. Not forgetting to balance the routines, job satisfaction needs also to be deliberated in any organization. In the current business scenario, the workforce in Malaysia has often been called to acquire core competencies and maintain their competitiveness in a liberalized and globalized market. Further, with the implementation of various policies pertinent to employment including the retirement age and minimum wages, the workplace is no more a pleasant place. Workers need to be more innovative, creative and talented to sustain employment. For such reasons, this paper attempts to examine the relationship between organizational support and job satisfaction in the insurance industry. The results showed that satisfaction with the job (M ...
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