This paper aims at exploring the current status of domestic tourism in Malaysia. After years of c... more This paper aims at exploring the current status of domestic tourism in Malaysia. After years of concentrated efforts to attract foreign tourists to visit the country, the Malaysian government has started with actions to acknowledge the importance and the potential of domestic tourists through introducing numerous promotional programs and supporting stakeholders of the industry. This research explores the influencing factors affecting domestic tourism in Malaysia, also its trends and attributes of which the transformation of tourism from international to the current domestic trends has built confidence in Malaysians in general that tourism does have potentials and in high demand. The research initial findings discover many other aspects which could have a contribution towards the future prospect of domestic tourism.
This paper aims at exploring the current status of domestic tourism in Malaysia. After years of c... more This paper aims at exploring the current status of domestic tourism in Malaysia. After years of concentrated efforts to attract foreign tourists to visit the country, the Malaysian government has started with actions to acknowledge the importance and the potential of domestic tourists through introducing numerous promotional programs and supporting stakeholders of the industry. This research explores the influencing factors affecting domestic tourism in Malaysia, also its trends and attributes of which the transformation of tourism from international to the current domestic trends has built confidence in Malaysians in general that tourism does have potentials and in high demand. The research initial findings discover many other aspects which could have a contribution towards the future prospect of domestic tourism.
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Papers by Rowena Lu