The internet has become part and parcel of consumers' daily activities. One can simply buy anythi... more The internet has become part and parcel of consumers' daily activities. One can simply buy anything online only with a click of a button and have products delivered right at their doorstep. This paper explores the antecedents of Chinese consumer behaviours towards online shopping. The quantitative research method was adopted for the study using data obtained from 208 Suzhou residents and analysed using Structural Equation Model (SEM) with Amos 23. The paper concludes that attitude is the sole predictor of online shopping behaviour. The results of the study further show that online shopping experience and social influence relate positively and significantly with the sentiment but price motion was not significant. Also, convenience has a positive significant relationship with attitude whiles perceived usefulness, but the ease of use was not significant. Finally, the results reveal that sentiment is not directly related to online shopping behaviour but indirectly related through attitude. Based on these findings, we provide important managerial implications and offer guidance to ecommerce platforms and online retailers.
Public universities in Ghana are increasingly being urged annually by the National Council for Te... more Public universities in Ghana are increasingly being urged annually by the National Council for Tertiary Education – a regulatory agency in Ghana – to publish their research outputs for national dev ...
Purpose-This paper explores the link betw een v alue co-creation, a project's success and satisfa... more Purpose-This paper explores the link betw een v alue co-creation, a project's success and satisfaction of the project's stakeholders. I t also looks at how a project's success mediates the relationship betw een v alue co-creation and the stakeholder's satisfaction. Design/methodology/approach-A quantitativ e approach w ith an online questionnaire w as used to collect data from a sample of 140 respondents in Ghana. Data were analyzed using Partial Least Square Structural Equation Modelling (PLS-SEM). Findings-The results show that v alue co-creation positiv ely and significantly relates to a project's success and stakeholder satisfaction. The findings also support that a project's success mediates the impact of v alue co-creation on the stakeholders' satisfaction. Based on these findings, w e suggest that project managers be critical about the type of v alue co-creation strategy they w ill use to engage project stakeholders. This w ould apply w hen adopting the v alue co-creation approach to manage their projects w hile not sacrificing success. Research limitations/implications-This study focused on the impact of v alue co-creation on a project's success and its stakeholder's satisfaction. The surv ey data w ere collected only to ev aluate the ov erall effect of v alue-cocreation on the success and stakeholder's satisfaction of projects. Practical implications-The adoption and implementation of v alue cocreation in project management may enhance the definition of the project's scope, performance specifications, and other criteria used to measure the success of a project, to meet the needs of stakeholders. Originality/value-By empirically presenting a project's success as a key mediator in shaping the effect of adopting v alue co-creation in project management on the stakeholder's satisfaction, this study laid a foundation for further theoretical explorations inv olv ing v alue co-creation in project management.
International Journal of Recent Trends in Engineering and Research
This study takes a closer look at decision and consumer factors that influence consumer's online ... more This study takes a closer look at decision and consumer factors that influence consumer's online shopping behavior in China from an international college student perspective and to understand what motivates this behavior. To explore the influences of decision factors it was imperative to consider the role of Chinese Language barrier in a cross cultural context. To address the objectives of this study, a conceptual model is proposed along with research propositions. A selfadministered questionnaire was used to collect data from 101 international college students. Findings identify and rank key decision factors; price, product variety, convenience, Chinese language barrier to have the most influence on international college students' online shopping behaviour. The results suggest that e-retailers should provide more personalization and consumer socialization options on their websites to target different consumers.
The internet has become part and parcel of consumers' daily activities. One can simply buy anythi... more The internet has become part and parcel of consumers' daily activities. One can simply buy anything online only with a click of a button and have products delivered right at their doorstep. This paper explores the antecedents of Chinese consumer behaviours towards online shopping. The quantitative research method was adopted for the study using data obtained from 208 Suzhou residents and analysed using Structural Equation Model (SEM) with Amos 23. The paper concludes that attitude is the sole predictor of online shopping behaviour. The results of the study further show that online shopping experience and social influence relate positively and significantly with the sentiment but price motion was not significant. Also, convenience has a positive significant relationship with attitude whiles perceived usefulness, but the ease of use was not significant. Finally, the results reveal that sentiment is not directly related to online shopping behaviour but indirectly related through attitude. Based on these findings, we provide important managerial implications and offer guidance to ecommerce platforms and online retailers.
Public universities in Ghana are increasingly being urged annually by the National Council for Te... more Public universities in Ghana are increasingly being urged annually by the National Council for Tertiary Education – a regulatory agency in Ghana – to publish their research outputs for national dev ...
Purpose-This paper explores the link betw een v alue co-creation, a project's success and satisfa... more Purpose-This paper explores the link betw een v alue co-creation, a project's success and satisfaction of the project's stakeholders. I t also looks at how a project's success mediates the relationship betw een v alue co-creation and the stakeholder's satisfaction. Design/methodology/approach-A quantitativ e approach w ith an online questionnaire w as used to collect data from a sample of 140 respondents in Ghana. Data were analyzed using Partial Least Square Structural Equation Modelling (PLS-SEM). Findings-The results show that v alue co-creation positiv ely and significantly relates to a project's success and stakeholder satisfaction. The findings also support that a project's success mediates the impact of v alue co-creation on the stakeholders' satisfaction. Based on these findings, w e suggest that project managers be critical about the type of v alue co-creation strategy they w ill use to engage project stakeholders. This w ould apply w hen adopting the v alue co-creation approach to manage their projects w hile not sacrificing success. Research limitations/implications-This study focused on the impact of v alue co-creation on a project's success and its stakeholder's satisfaction. The surv ey data w ere collected only to ev aluate the ov erall effect of v alue-cocreation on the success and stakeholder's satisfaction of projects. Practical implications-The adoption and implementation of v alue cocreation in project management may enhance the definition of the project's scope, performance specifications, and other criteria used to measure the success of a project, to meet the needs of stakeholders. Originality/value-By empirically presenting a project's success as a key mediator in shaping the effect of adopting v alue co-creation in project management on the stakeholder's satisfaction, this study laid a foundation for further theoretical explorations inv olv ing v alue co-creation in project management.
International Journal of Recent Trends in Engineering and Research
This study takes a closer look at decision and consumer factors that influence consumer's online ... more This study takes a closer look at decision and consumer factors that influence consumer's online shopping behavior in China from an international college student perspective and to understand what motivates this behavior. To explore the influences of decision factors it was imperative to consider the role of Chinese Language barrier in a cross cultural context. To address the objectives of this study, a conceptual model is proposed along with research propositions. A selfadministered questionnaire was used to collect data from 101 international college students. Findings identify and rank key decision factors; price, product variety, convenience, Chinese language barrier to have the most influence on international college students' online shopping behaviour. The results suggest that e-retailers should provide more personalization and consumer socialization options on their websites to target different consumers.
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Papers by Richard Asiedu