Papers by Regina Luttrell
Rowman & Littlefield Publishers eBooks, 2022
Rowman & Littlefield Publishers eBooks, 2022
Routledge eBooks, Jun 28, 2023
Rowman & Littlefield Publishers eBooks, 2022
Routledge eBooks, Jun 28, 2023
Routledge eBooks, Jun 28, 2023
Emerald Publishing Limited eBooks, Jun 27, 2022
Journalism & Mass Communication Educator, Oct 26, 2020
Communication Teacher, Apr 1, 2013
Courses: Introduction to Public Relations, Public Relations Campaigns. This exercise could also b... more Courses: Introduction to Public Relations, Public Relations Campaigns. This exercise could also be used in a Public Relations Ethics course as a unit rather than the foundation for the course. Objectives: Students will understand, analyze, and apply the principles learned in the RACE process (research, action, communication, and evaluation). Students should have the ability to identify the four-step public relations planning process and ultimately create a public relations plan.
Emerald Publishing Limited eBooks, Jun 27, 2022
Emerald Publishing Limited eBooks, Jun 27, 2022
Routledge eBooks, Apr 8, 2021
Journalism & Mass Communication Educator, Aug 3, 2021
storytelling (Judy Fahys’ chapter), documentaries (Valenti’s), and tweets (Bud Ward’s) to share e... more storytelling (Judy Fahys’ chapter), documentaries (Valenti’s), and tweets (Bud Ward’s) to share environmental news in compelling ways. Part II covers environmental journalism in the United States. Pulitzer-Prize winner Rae Tyson describes reporting Love Canal, where unsuspecting homeowners had their neighborhoods and lives upended by toxic emissions. Also in this section are chapters by other giants such as Len Ackland describing his coverage of the now-closed nuclear bomb factory at Rocky Flats, 16 miles from Denver, Colorado. Perhaps the most eye-opening sections are parts III through VI, where environmental journalists from around the world—the U.K., Europe, Ukraine, Russia, Asia, Australia, Africa, the Middle East, and South America—describe their challenges and triumphs. This volume introduced me to Ji Li’s environmental reports in China, Mariana Verbovska’s in Ukraine, and Masako Konishi’s in Japan. The more the importance of environmental news is felt worldwide, the more it may be understood. This volume educates and inspires us to learn about environmental dangers so we address them.
Journalism & Mass Communication Educator, Dec 10, 2022
Foreword, Ryan Schram Introduction Part I: The Advancement of an Industry Chapter 1: The Four Qua... more Foreword, Ryan Schram Introduction Part I: The Advancement of an Industry Chapter 1: The Four Quadrants of Public Relations Chapter 2: The Evolution of Social Media Chapter 3: Status: "It's Complicated" Part II - Formulating a Strategy: Social Media Tools used by PR Practitioners Chapter 4: Social Press Chapter 5: Sharing Expertise Chapter 6: Social Networks Chapter 7: Photo Sharing Chapter 8: Video Chapter 9: Crisis Management on the Social Sphere Chapter 10: Rules of Engagement: Developing an Effective Social Media Policy for Your Company & Employees Chapter 11: Online Media Centers in a Connected World Chapter 12: Measuring Social Media's Impact and Value Part III -The Social Media Plan Chapter 13: The Roadmap to Success: Developing a Social Media Plan Index About the Author
Strategic Social Media as Activism
Routledge eBooks, Apr 8, 2021
Journal of communication pedagogy, 2022
It is imperative that today's advertising, journalism, mass communication, and public relations s... more It is imperative that today's advertising, journalism, mass communication, and public relations students are prepared to engage in corporate activism and corporate social responsibility communications once in the workforce. This article explores the need for incorporating equity-based pedagogy, using feminism as one of many approaches, into skills-based communication courses. The researchers conducted 20 qualitative interviews with academics to discuss various approaches, examples, and learnings. The findings suggest that using a feminist framework to teach skills: (1) enhances the skill being taught, (2) allows students to communicate more effectively, (3) builds life skills, and (4) comes in many forms. The article concludes with consideration to areas for future research and contributes to the understanding of academics engaged in a feminist approach to teaching skills-based communication courses.
Uploads
Papers by Regina Luttrell