Proceedings of the 1st International Conference One Belt, One Road, One Tourism (ICOBOROT 2018), 2019
Lombok is rich of culture, spiritual and natural resources. It is now the destination for million... more Lombok is rich of culture, spiritual and natural resources. It is now the destination for millions of foreign tourists and the base of thousand mosques. A large number of them are coming to this island because of its famous halal branding of the world. The term halal tourism term is mostly regarding to food and beverage services and the hotel amenities such as availabilty of mushalla and the rest is the commitment of management to execute things regarding to moslem base syari’a known as halal or muslim friendly living. Lombok people and geographical strengths are very supporting. The role of local government with Ulamas to lead people to understand and practice such a concept of conventional tourism blended with halal criteria from The Assembly of Indonesian Ulama. The current tourism trend is to develop, produce and provide such services and amenities with halal base instead of a new conventional innovation. This seems so peculiar but it happens where people prefer halal to convent...
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Papers by Ramdah Radjab