Papers by Ralph Lombreglia
Harvard business review, 2005
Most industrial manufacturers realize that the real money isn't in products but in services. ... more Most industrial manufacturers realize that the real money isn't in products but in services. Companies such as General Electric and IBM have famously made the transition: A large proportion of their revenues and margins come from providing value-added services to customers. But other companies attempting to do the same might miss the boat. It is not enough, the authors say, just to provide services. Businesses must now provide "smart services"--building intelligence (awareness and connectivity) into the products themselves. Citing examples such as Heidelberger Druckmaschinen's Internet-connected printing presses and Eaton Electrical's home-monitoring service, the authors demonstrate how a product that can report its status back to its maker represents an opportunity for the manufacturer to cultivate richer, longer-term relationships with customers. Four business models will emerge in this new, networked world. If you go it alone, it may be as an embedded innova...
New York Times Book Review, 1994
Literary Imagination, 2000
The Iowa Review, 1985
ONCE WE WERE FEELING good, really good. There was no need to align ourselves with people who were... more ONCE WE WERE FEELING good, really good. There was no need to align ourselves with people who were doing bad things. Men in brown station wagons meant nothing to us. We learned our lessons as we went along, everything in its own time. What we didn't know didn't frighten us, it made us laugh. We hadn't yet heard of men in crimson berets. We talked a lot, that was part of it ?complex propositions with many corol laries tripped off our tongues. We were invited to think, so we thought omnivorously, at random, about anything. It was a wonderful time. Back in those days we would lie about in bright, open spaces sur rounded by pottery and ferns and flowers, listening intently to your voice coming through on the equipment ? speaking to us of waves and faith, telling us what to do. Then your voice faded away, replaced by the image of two magnificent breasts on the video monitor. There they are now, flickering on the screen. Magnificent, but not your voice. The equipment still brings in music, but it's different music now. On the head of the man trotting alongside the brown station wagon: a crimson beret. Worn, it seems to us, as a remarkable innovation in bad faith. The man in the crimson beret asks questions, makes notes, fiddles with the microphone in his crimson bow tie. Sometimes his equipment in
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Papers by Ralph Lombreglia