Papers by Raed Algharabat
Whereas the bullwhip effect is a phenomenon strictly related to supply chain management and regar... more Whereas the bullwhip effect is a phenomenon strictly related to supply chain management and regards the magnification and variance in order volumes observed at upstream nodes in a supply chain, the eWOM refers to the knowledge exchange which consumers carry out online, known as online rating or review systems. It delivers credible and relevant product information to potential customers and thus can significantly impact the consumer choices. EWOM as a Social Mediated Monitoring (SMM) technique, when combined with web analytics and predictive modeling, will have potential to generate probabilistic information. EWOM is trying to upgrade its portfolio as an effective alternate to brand communication media in the Internet supported business environment. This study aims to explore the influence of electronic Word Of Mouth (eWOM) with the actual adoption of internet technologies in influencing customer demand in the enterprise supply chain management scenario as well as how it influences demand uncertainty that can cause bullwhip effect. The research methodology follows a qualitative method of eliciting literature evidences, correlations and manifestations through reviews, available surveys and brief on example case findings. We conclude that by integrating Business Intelligence and web analytics, organizations can derive better customer demand information and Key Performance Indicator along the Supply chain so that it can be used to mitigate the Bullwhip effect. But providing decision management capability under Multi-Enterprise Collaboration requires the integrated effort of end-to-end solutions to enable collaborative enterprise information sharing capability with visibility and quality customer demand information.
International Journal of Business and Management, 2015
This study aims to investigate the influence of utilizing enterprise level marketing information ... more This study aims to investigate the influence of utilizing enterprise level marketing information system in the form of adopting a combination of software tools on the reduction of bullwhip effect. In order to formulate our research hypothesis, we revised the literature extensively. The empirical study findings indicated a positive influence and relationship between the Enterprise Marketing Information System in the form of ERP software, Social Media Monitoring Tools, Business Intelligence Tools and Reduction in Bullwhip Effect.
International Journal of Technology Marketing, 2013
Using the theory of information systems (IS) and theory of planned behaviour (TPB), this study ai... more Using the theory of information systems (IS) and theory of planned behaviour (TPB), this study aims to investigate the three dimensional (3D) based product presentations success for the online retailers. Particularly, this article is implementing the 3D technology in the laptops industry. In order to test our model, we designed a hypothetical retailer website which presents a variety of laptops. The way we have designed our website allows users to see the presented product from different angles, rotate the product and custom design the colours of the laptops. Further, the designed website allows participants to control the content and form of the 3D flashes. Also the 3D site allows participants to get information about the laptops' attributes and prices. Our results indicate strong support for the research model. We found that 3D information and system quality are significant determinants for satisfaction and trust which in return impact purchase intention.
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Papers by Raed Algharabat