The essay covers numerous consumer buying behaviour strands. This study examines consumer buying ... more The essay covers numerous consumer buying behaviour strands. This study examines consumer buying behaviour and factors. As it is based on previous research, it provides a full literature review. The research also identified under reported concerns. Design/methodology/approach: A comprehensive review of 90 published articles was conducted by using multiple databases on various areas. After reviewing the required literature, variables were combined with the goal of simplifying trends in literary works relating to consumer buying behaviour. The article lays forth a conceptual framework for assessing both online and offline consumer buying behaviour and would aid in our understanding of the phenomena. Findings: The results highlighted elements like convenience, payment methods, and offers, all of which are key aspects to take into account when making a purchase. Research, Practical & Social implications: Practitioners, politicians, and researchers may use the data to better understand consumer buying behaviour. The study's theoretical contributions will provide beneficial recommendations. The results will help marketers and consumer behaviour academics. This study sheds new light on COVID-19 consumers' buying habits. This study affects companies that provide online and offline purchasing services. Situational circumstances affect policy. Originality/value: The findings of this research provide insight into consumer buying patterns for both online and offline shopping. This research advances our knowledge of both online and offline shopping by providing a conceptual framework for analyzing consumer buying behavior before and after the Covid-19 outbreak.
The objective of this study was to investigate the Consumer buying behaviour towards online and o... more The objective of this study was to investigate the Consumer buying behaviour towards online and offline shopping in west Tripura district and identify the factors affecting online shopping. The study highlighted consumer's attitude towards online and offline shopping and their product preference on both the mode. Besides that this study also examined whether there are any differences in online shopping and offline shopping in west Tripura district. This enable the retailers to support their consumer better by developing suitable marketing strategy in order to attract and convert potential consumer as an active consumers by encouraging them in an efficient way to make a buying decision. The study was undertaken to understand the consumer behaviour through a self-constructed questionnaire of 200 respondents from West Tripura district. Convenience sampling method was conducted in this study. The survey revealed that price, discount offers, replacement facility, convenience etc plays important role in online shopping where as tangibility, real hand experience, bargaining etc are important factors for offline shoppers. Several managerial implications are discussed along with the scope for future research. Finally, the recommendations are presented in this research may help foster growth online shopping in future.
The purpose of the study is to assess the impact of COVID-19 and to determine the elements that i... more The purpose of the study is to assess the impact of COVID-19 and to determine the elements that influence consumer buying behaviour towards online and offline shopping. A review of conceptual and empirical studies on consumer buying behaviour in relation to online and offline shopping was carried out. The literature review was conducted using a term-based search approach that was confined to a given timeframe and specific online databases. The variables that influence consumer buying behaviour toward online and offline shopping were grouped together based on commonalities and trends. The study reveals that several main elements relating to online and offline purchasing influenced consumer purchase behaviour during the COVID-19 crisis. By examining the elements, policymakers may devote resources to developing measures to improve the consumer experience. It would be fascinating to see if the above variables were to be investigated more in the future. Researchers, academics, and individuals working in the field of consumer behaviour will find this study beneficial in their understanding of the numerous aspects that impact consumer behaviour.
is the author of 46 academic articles and is author/co-author of 15 books on a wide range of topi... more is the author of 46 academic articles and is author/co-author of 15 books on a wide range of topics related to the promotion of business, education, development and disaster management in Bangladesh. Dr Miyan was also involved in numerous research and consultancy projects, and he has participated in many conferences, seminars and workshops around the world. Dr Miyan authored Knowledge Based Area Development: A Step Towards Community Self-Reliance (KBAD) program which is being implemented nationwide in Bangladesh enabling thousands of underserved children to pursue higher education. Dr Miyan was a member of the Executive Committee of the International Society for Labor and Social Security Law in Geneva, Switzerland. He has studied in the United States, Great Britain, worked in Nigeria for a semester and has visited 40 countries as part of his academic activities and in pursuit of excellence for his beloved country. Dr Miyan is one of the founding members of the Association of Management Development Institutions in South Asia (AMDISA) and was on its executive board for several terms.
The objective of this study was to investigate the Consumer buying behaviour towards online and o... more The objective of this study was to investigate the Consumer buying behaviour towards online and offline shopping in west Tripura district and identify the factors affecting online shopping. The study highlighted consumer's attitude towards online and offline shopping and their product preference on both the mode. Besides that this study also examined whether there are any differences in online shopping and offline shopping in west Tripura district. This enable the retailers to support their consumer better by developing suitable marketing strategy in order to attract and convert potential consumer as an active consumers by encouraging them in an efficient way to make a buying decision. The study was undertaken to understand the consumer behaviour through a self-constructed questionnaire of 200 respondents from West Tripura district. Convenience sampling method was conducted in this study. The survey revealed that price, discount offers, replacement facility, convenience etc plays important role in online shopping where as tangibility, real hand experience, bargaining etc are important factors for offline shoppers. Several managerial implications are discussed along with the scope for future research. Finally, the recommendations are presented in this research may help foster growth online shopping in future.
International Journal for Research in Engineering Application & Management (IJREAM) , 2022
Researchers and marketers have been increasingly interested in the domain of consumer behaviour f... more Researchers and marketers have been increasingly interested in the domain of consumer behaviour for both online and offline shopping. The study encompasses and combines diverse research studies on consumer behaviour in relation to online and offline shopping. It provides a comprehensive introduction to consumer behaviour as well as a variety of other behavioural related topics. The in-depth analysis of diverse research publications resulted in variables that influence consumer buying decisions. The study's goal is to figure out what elements influence consumer buying behaviour towards online and offline shopping. The study identified various elements that have an influence on consumer buying behaviour towards online and offline shopping. This study includes an overview of prior study findings in the offline and online domains, as well as an organizational structure and an agenda for future research. As a result, policymakers and managers will be better able to formulate policies and plans to account for consumer buying behaviour towards online and offline shopping. The findings will be extremely beneficial to academics who are attempting to understand consumer buying behaviour.
The essay covers numerous consumer buying behaviour strands. This study examines consumer buying ... more The essay covers numerous consumer buying behaviour strands. This study examines consumer buying behaviour and factors. As it is based on previous research, it provides a full literature review. The research also identified under reported concerns. Design/methodology/approach: A comprehensive review of 90 published articles was conducted by using multiple databases on various areas. After reviewing the required literature, variables were combined with the goal of simplifying trends in literary works relating to consumer buying behaviour. The article lays forth a conceptual framework for assessing both online and offline consumer buying behaviour and would aid in our understanding of the phenomena. Findings: The results highlighted elements like convenience, payment methods, and offers, all of which are key aspects to take into account when making a purchase. Research, Practical & Social implications: Practitioners, politicians, and researchers may use the data to better understand consumer buying behaviour. The study's theoretical contributions will provide beneficial recommendations. The results will help marketers and consumer behaviour academics. This study sheds new light on COVID-19 consumers' buying habits. This study affects companies that provide online and offline purchasing services. Situational circumstances affect policy. Originality/value: The findings of this research provide insight into consumer buying patterns for both online and offline shopping. This research advances our knowledge of both online and offline shopping by providing a conceptual framework for analyzing consumer buying behavior before and after the Covid-19 outbreak.
The objective of this study was to investigate the Consumer buying behaviour towards online and o... more The objective of this study was to investigate the Consumer buying behaviour towards online and offline shopping in west Tripura district and identify the factors affecting online shopping. The study highlighted consumer's attitude towards online and offline shopping and their product preference on both the mode. Besides that this study also examined whether there are any differences in online shopping and offline shopping in west Tripura district. This enable the retailers to support their consumer better by developing suitable marketing strategy in order to attract and convert potential consumer as an active consumers by encouraging them in an efficient way to make a buying decision. The study was undertaken to understand the consumer behaviour through a self-constructed questionnaire of 200 respondents from West Tripura district. Convenience sampling method was conducted in this study. The survey revealed that price, discount offers, replacement facility, convenience etc plays important role in online shopping where as tangibility, real hand experience, bargaining etc are important factors for offline shoppers. Several managerial implications are discussed along with the scope for future research. Finally, the recommendations are presented in this research may help foster growth online shopping in future.
The purpose of the study is to assess the impact of COVID-19 and to determine the elements that i... more The purpose of the study is to assess the impact of COVID-19 and to determine the elements that influence consumer buying behaviour towards online and offline shopping. A review of conceptual and empirical studies on consumer buying behaviour in relation to online and offline shopping was carried out. The literature review was conducted using a term-based search approach that was confined to a given timeframe and specific online databases. The variables that influence consumer buying behaviour toward online and offline shopping were grouped together based on commonalities and trends. The study reveals that several main elements relating to online and offline purchasing influenced consumer purchase behaviour during the COVID-19 crisis. By examining the elements, policymakers may devote resources to developing measures to improve the consumer experience. It would be fascinating to see if the above variables were to be investigated more in the future. Researchers, academics, and individuals working in the field of consumer behaviour will find this study beneficial in their understanding of the numerous aspects that impact consumer behaviour.
is the author of 46 academic articles and is author/co-author of 15 books on a wide range of topi... more is the author of 46 academic articles and is author/co-author of 15 books on a wide range of topics related to the promotion of business, education, development and disaster management in Bangladesh. Dr Miyan was also involved in numerous research and consultancy projects, and he has participated in many conferences, seminars and workshops around the world. Dr Miyan authored Knowledge Based Area Development: A Step Towards Community Self-Reliance (KBAD) program which is being implemented nationwide in Bangladesh enabling thousands of underserved children to pursue higher education. Dr Miyan was a member of the Executive Committee of the International Society for Labor and Social Security Law in Geneva, Switzerland. He has studied in the United States, Great Britain, worked in Nigeria for a semester and has visited 40 countries as part of his academic activities and in pursuit of excellence for his beloved country. Dr Miyan is one of the founding members of the Association of Management Development Institutions in South Asia (AMDISA) and was on its executive board for several terms.
The objective of this study was to investigate the Consumer buying behaviour towards online and o... more The objective of this study was to investigate the Consumer buying behaviour towards online and offline shopping in west Tripura district and identify the factors affecting online shopping. The study highlighted consumer's attitude towards online and offline shopping and their product preference on both the mode. Besides that this study also examined whether there are any differences in online shopping and offline shopping in west Tripura district. This enable the retailers to support their consumer better by developing suitable marketing strategy in order to attract and convert potential consumer as an active consumers by encouraging them in an efficient way to make a buying decision. The study was undertaken to understand the consumer behaviour through a self-constructed questionnaire of 200 respondents from West Tripura district. Convenience sampling method was conducted in this study. The survey revealed that price, discount offers, replacement facility, convenience etc plays important role in online shopping where as tangibility, real hand experience, bargaining etc are important factors for offline shoppers. Several managerial implications are discussed along with the scope for future research. Finally, the recommendations are presented in this research may help foster growth online shopping in future.
International Journal for Research in Engineering Application & Management (IJREAM) , 2022
Researchers and marketers have been increasingly interested in the domain of consumer behaviour f... more Researchers and marketers have been increasingly interested in the domain of consumer behaviour for both online and offline shopping. The study encompasses and combines diverse research studies on consumer behaviour in relation to online and offline shopping. It provides a comprehensive introduction to consumer behaviour as well as a variety of other behavioural related topics. The in-depth analysis of diverse research publications resulted in variables that influence consumer buying decisions. The study's goal is to figure out what elements influence consumer buying behaviour towards online and offline shopping. The study identified various elements that have an influence on consumer buying behaviour towards online and offline shopping. This study includes an overview of prior study findings in the offline and online domains, as well as an organizational structure and an agenda for future research. As a result, policymakers and managers will be better able to formulate policies and plans to account for consumer buying behaviour towards online and offline shopping. The findings will be extremely beneficial to academics who are attempting to understand consumer buying behaviour.
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